Webinar On Demand

The Ratings Game Presentation & Slides - $19

The Ratings Game

The ratings process is a mystery to some and a giant gamble to others. In this presentation, Tracy Johnson shows you exactly how the radio ratings system work, and shares strategies to apply winning tactics to get the best possible results for your station.

Including:

  • An easy-to-underastand explanation how ratings work.
  • The type of person that participates in ratings, and what it means to you.
  • The 3 ways to grow your audience, and why 2 of them are a waste of time.
  • How to double your ratings…and you don’t need a massive marketing budget.
  • 5 discoveries that will help you play the ratings game to win.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Stan Bennett

Stan Bennett
Program Director/Air Personality, Frank-FM
Portland, Me.

The help I get from an Insider membership is so helpful when you wear as many hats as I do each day.

Patrick Davis

Patrick Davis
Program Director, iHeart Radio
Dallas

Tracy Johnson Media group has the depth of knowledge to improve any station in any format. From promotions, talent coaching, music flow and social media integration there is no better!

Michael Steele

Michael Steele
Program Director,
Nashville

I’ve been learning from Tracy Johnson for 25 years. From music scheduling to programming to talent coaching to managing your radio stations digital assets, there is NO ONE better. I always come away a better programmer with a better brand.