Webinar On Demand

It’s Not About You, It’s All About You Presentation & Slides - $19

Relating on the air is mastering the art of presenting a listener-centric show, while allowing the spotlight to reflect back on your own personality. The trick is to learn to tell personal stories from your life without being self-absorbed.

You’ll become a more likable, more listener-focused personality, while shining more and more attention back on your personal brand.


  • Everything you need to tell personal stories on the air.
  • How to cure the dreaded IMEWEUS virus.
  • The SECRET to being more relatable on the air.
  • How to talk about your life without sounding arrogant or “inside”.
  • The #1 thing that causes most personalities to lose impact .
  • The simple adjustment that leads to a listener-based show..

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Build a 5-Star Personality Brand
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The step by step guide to developing your personality into a brand.

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Here's what the radio industry says about Tracy Johnson Media Group.

Kristin Klingshirn

Kristin Klingshirn
Air Personality, The Bert Show

It takes a lot of work to make this show sound easy and effortless. Tracy taught me the tools to focus my stories to be more concise, conversational and most importantly... compelling.

Angie Poirier

Angie Poirier
Morning Personality, Majic 100
Ottawa, Ontario, Canada

Tracy really makes the learning process fun. He lights a fire in us to want to always improve. I'll always value his input!

George Johns

George Johns
Consultant, George Johns Company

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.