Webinar On Demand

Listeners As Cast Members Presentation & Slides - $19

 Listeners As Cast Members…

Listeners can be great contributors for any radio show, but can also be deadly. In this presentation, Tracy Johnson shows you how to get more calls, manage them properly and use them more effectively.

You’ll learn how to use your audience as an extra member of your show in a way that brings out the best in your own personality.


  • Understanding who calls and why they call
  • The simple tactic to get more calls without sounding like you’re constantly pitching for callers.
  • You’ll discover what makes a good caller, and how to keep weak callers off the air.
  • How to phrase questions that fill the lines with great callers…and how to avoid invitations that get you nowhere.
  • Managing phones to get more personality from callers
  • The most important thing that makes or breaks a topic
  • Criteria for allowing-or preventing-a caller
  • How to get the most out of phone callers
  • Ringers: Use them or lose them?

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Patrick Davis

Patrick Davis
Program Director, iHeart Radio

Tracy Johnson Media group has the depth of knowledge to improve any station in any format. From promotions, talent coaching, music flow and social media integration there is no better!

Simon Clarke

Simon Clarke
Air Personality, Wave 105

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!

Eric Rowe

Eric Rowe
Producer, Roula & Ryan

I love your website and material. What amazing stuff.