Webinar On Demand

It’s All About The Hook Presentation & Slides - $19

It’s All About The Hook…

Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break on the air. In this presentation, Tracy Johnson shows you the principles of crafting a strong entry point to launch a break that leads listeners deeper into content…and that means more TSL! Packed with examples and practical advice you can use starting tomorrow!

Including:

  • The power of a great opening line!
  • 7 keys to an effective hook
  • Proof that strong hooks are critical
  • Real-life examples of great hooks-and bad ones!
  • 8 Tips for Hookers
  • How hooks appeal to emotions-and which emotions to target
  • Tools to improve your hooks starting tomorrow!

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Eric Rowe

Eric Rowe
Producer, Roula & Ryan
Houston

I love your website and material. What amazing stuff.

Gregg Wolfson

Gregg Wolfson
VP/GM, Local Media San Diego
San Diego, CA

Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition.

Turk Stage

Turk Stage
Air Personality, 101.3 The Bounce
Halifax, Nova Scotia

After Tracy's visit, I couldn’t wait to get back on the air the next morning. I just wanted to get the night over with so the show could start.