Webinar On Demand

It’s All About The Hook Presentation & Slides - $19

It’s All About The Hook…

Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break on the air. In this presentation, Tracy Johnson shows you the principles of crafting a strong entry point to launch a break that leads listeners deeper into content…and that means more TSL! Packed with examples and practical advice you can use starting tomorrow!

Including:

  • The power of a great opening line!
  • 7 keys to an effective hook
  • Proof that strong hooks are critical
  • Real-life examples of great hooks-and bad ones!
  • 8 Tips for Hookers
  • How hooks appeal to emotions-and which emotions to target
  • Tools to improve your hooks starting tomorrow!

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Erin Davis

Erin Davis
Morning Personality, QMFM
Vancouver

Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.

Cal Cagno

Cal Cagno
Air Personality, 89X
Detroit

Tracy uses his experience to make on-air talent shine by building on the strengths each personality brings to the table, which makes him a great partner to take a show to the next level.

Dave Farough

Dave Farough
Programming Executive,
Toronto

I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build build compelling content by providing tips and ideas they can use immediately.