Webinar On Demand

30 Tips For Perfect Teases Presentation & Slides - $19

The easiest way to improve your current ratings is to make content more important with effective teases. Teasing your best content is a critical step in the process of building and branding great moments on the air.

In this presentation, Tracy Johnson shares 30 techniques that can be applied to every show almost immediately.

Including:

  • Understand what teases are for…and what they cannot do.
  • How a client station rose from #5 to #1 with this teasing technique
  • Teases you may be doing now that are a waste of time-for both you and your audience
  • How to disguise teases as content, not as a commercial.
  • 5 types of teases depending on timing of your promoted content.
  • The simple formula that attracts tune in by gamifying content.
  • Why you should invest more show prep time working on teases.
  • How to test teases before going on the air to insure best result

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio
Canada

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.

Peter Sinclair

Peter Sinclair
VP/Programming, Radio Africa
Nairobi

Insiders is an impressive collection of resources. Tracy’s seminars, Master Class webinars, articles and videos are invaluable in growing the skills and techniques at Radio Africa. We also get fresh feature and benchmark ideas and promotions big and bigger to help us win.

Eric Proksch

Eric Proksch
Manager/Executive, Bell Media
Canada

Tracy’s knowledge and experience gives him instant credibility but it’s his common sense approach and breakdown of basic programming elements that makes him relatable to the programming team and on-air staff. He uses real, every day examples to demonstrate his point and makes it easy to take the next logical step.