Webinar On Demand

30 Tips For Perfect Teases Presentation & Slides - $19

The easiest way to improve your current ratings is to make content more important with effective teases. Teasing your best content is a critical step in the process of building and branding great moments on the air.

In this presentation, Tracy Johnson shares 30 techniques that can be applied to every show almost immediately.

Including:

  • Understand what teases are for…and what they cannot do.
  • How a client station rose from #5 to #1 with this teasing technique
  • Teases you may be doing now that are a waste of time-for both you and your audience
  • How to disguise teases as content, not as a commercial.
  • 5 types of teases depending on timing of your promoted content.
  • The simple formula that attracts tune in by gamifying content.
  • Why you should invest more show prep time working on teases.
  • How to test teases before going on the air to insure best result

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Turk Stage

Turk Stage
Air Personality, 101.3 The Bounce
Halifax, Nova Scotia

After Tracy's visit, I couldn’t wait to get back on the air the next morning. I just wanted to get the night over with so the show could start.

Mike Shannon

Mike Shannon
Program Director, KOOL 101.5
Calgary

Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.

Jonny Holly & Nira

Jonny Holly & Nira
Air Personalities, Virgin Radio
Vancouver

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.