Webinar On Demand

Treat Them Like Dogs Presentation & Slides - $19

Treat Them Like Dogs…

Attention Program Directors and Managers who want to develop on-air superstars:

You’re about to discover the secrets of how to manage radio personalities without the pain of confrontation and long, boring meetings.

If you believe that air personalities make radio special, but managing them drives you crazy, this webinar on demand is for you.

In Treat Them Like Dogs, I show you how working with air talent is like raising a puppy.

Dog trainers know that puppy training is more about training the owners than the dog. That’s what this presentation is all about. Coaching on-air superstars is a skill you can learn. Find out how now.


  • Create Positive Behavior: How to turn bad habits into strengths-without being a jerk.
  • Old Dogs, New Tricks: Yes, they can learn, but you must manage them differently. I’ll show you how.
  • Loyal, Confident Air Talent: Find out how to build trust that earns loyalty and produces results
  • Develop new Coaching Skills: Master the 5 most important skills great talent coaches need.
  • Manage Their Strengths, Not Weaknesses: Proven techniques to build relationships that lead to success.

What You Get:

Link to watch presentation on demand.
Outline and notes in .pdf format.
Slides in .pdf format.

Insiders: Watch It Now for Free Here!


Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!

Simon Clarke

Simon Clarke
Air Personality, Wave 105

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!

Janine Fairchild

Janine Fairchild
Air Personality, WCIC

Tracy's review was so incredibly helpful! I really appreciate the practical, clear advice. He provides the steps to move forward.