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How To Talk About Sensitive Topics On The Air Presentation & Slides - $19

How To Talk About Sensitive Topics On the Air

It seems that every week there’s another tragedy. The news cycle moves fast and affects your audience. What do you do about it on the air? Talk it out? Ignore it? Make jokes about it?

In this presentation, I’ll share the process your show should take when dealing with sensitive, controversial and emotional topics


  • Should you talk about politics? How? Can you win without offending someone or taking a side?
  • How to find an angle that fits your brand.
  • When is it okay to be controversial? Or should you avoid it?
  • When is it better to ignore the topic completely?
  • An event takes place that everyone is talking about. How long do you talk about it? How much is too much?
  • What to learn from TV Talk Show Hosts about sensitive topics.
  • How to determine what your audience needs, wants and expects from your show.
    And more!

You Get:

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Trent McGrath

Trent McGrath
General Manager, Bell Media
Halifax, Nova Scotia

Tracy has provided a very clear development path for our morning teams, and has moved the needle in both a startup show and a veteran team.

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.

Richard Gray

Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada

I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.