Webinar On Demand

How To Talk About Sensitive Topics On The Air Presentation & Slides - $19

How To Talk About Sensitive Topics On the Air

It seems that every week there’s another tragedy. The news cycle moves fast and affects your audience. What do you do about it on the air? Talk it out? Ignore it? Make jokes about it?

In this presentation, I’ll share the process your show should take when dealing with sensitive, controversial and emotional topics


  • Should you talk about politics? How? Can you win without offending someone or taking a side?
  • How to find an angle that fits your brand.
  • When is it okay to be controversial? Or should you avoid it?
  • When is it better to ignore the topic completely?
  • An event takes place that everyone is talking about. How long do you talk about it? How much is too much?
  • What to learn from TV Talk Show Hosts about sensitive topics.
  • How to determine what your audience needs, wants and expects from your show.
    And more!

You Get:

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Drew Savage

Drew Savage
Morning Personality, QMFM

The help, feedback and support for our show is invaluable. Tracy helps settle us down and keep us moving in the right direction

Trent McGrath

Trent McGrath
General Manager, Bell Media
Halifax, Nova Scotia

Tracy has provided a very clear development path for our morning teams, and has moved the needle in both a startup show and a veteran team.

Jeff Dauler

Jeff Dauler
Morning Show Host, Entercom
Star 94/Atlanta

I've worked with a lot of radio consultants in my 20+ years doing morning radio. Tracy did more to help me find and use my skills than all of the others. I'm a better storyteller, I'm funnier, and my shows are better because of his input