Webinar On Demand

It’s Supposed to Suck at First Presentation & Slides - $19

Every radio personality goes through stages. The product life cycle for air talent has 4 very clearly defined stages, each with its own characteristics that mean different things for personalities as they build a brand.

In this presentation, Tracy Johnson shows how to navigate each phase.

Including:

  • How most personalities come on too strong in the introduction stage.
  • How to extend the growth stage
  • How to recognize which phase you’re in and adapt your personality to it.
  • When it makes sense  to introduce new features, and hang onto current ones.
  • Why your show is like a leaky bucket.
  • When to add heart-tugging campaigns to your brand.
  • How to revive a declining show.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Dave Farough

Dave Farough
Programming Executive,
Toronto

I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build build compelling content by providing tips and ideas they can use immediately.

Brad Muir

Brad Muir
Program Director, Bell Media
Halifax, Nova Scotia

I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.

Richard Gray

Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada

I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.