Webinar On Demand

It’s Supposed to Suck at First Presentation & Slides - $19

Every radio personality goes through stages. The product life cycle for air talent has 4 very clearly defined stages, each with its own characteristics that mean different things for personalities as they build a brand.

In this presentation, Tracy Johnson shows how to navigate each phase.


  • How most personalities come on too strong in the introduction stage.
  • How to extend the growth stage
  • How to recognize which phase you’re in and adapt your personality to it.
  • When it makes sense  to introduce new features, and hang onto current ones.
  • Why your show is like a leaky bucket.
  • When to add heart-tugging campaigns to your brand.
  • How to revive a declining show.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

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Here's what the radio industry says about Tracy Johnson Media Group.

Robin, Paul & Ceara

Robin, Paul & Ceara
Air Personalities, KOOL 107.3
Victoria, British Columbia

Working with Tracy has helped us develop topics more deeply, and we get more audience participation now than ever. It’s amazing how some simple adjustments can make such a huge difference.

Eric Rowe

Eric Rowe
Producer, Roula & Ryan

I love your website and material. What amazing stuff.

Drew Savage

Drew Savage
Morning Personality, QMFM

The help, feedback and support for our show is invaluable. Tracy helps settle us down and keep us moving in the right direction