Webinar On Demand

Storytelling 2.0: How to Tell Compelling Stories Presentation & Slides - $19

Storytelling 2.0…

A well told story stays told, but poorly told stories are never really heard.

At the heart of nearly every brand’s success is the ability to tell a story. Some folks are naturally great storytellers, while others have to work at it a little more.

In this presentation, Tracy Johnson shares the step by step process to tell stories that are heard, remembered and shared.


  • The 7 most powerful words on the radio
  • A lesson from Tommy Chong that will make you a better broadcaster
  • Why using lists on the air is a big mistake
  • How to apply the 3 E’s of Entertainment on your show
  • Which details to put in and which to leave out
  • The difference between topics and stories
  • How to hijack a topic to make it your own story
  • The #1 mistake personalities make when telling stories
  • How to tell stories to extend TSL

NOTE: This presentation builds on: Storytelling Basics: Story Structure. If you haven’t seen it yet, you might want to do so before this one.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Jeff Dauler

Jeff Dauler
Morning Show Host, Entercom
Star 94/Atlanta

I've worked with a lot of radio consultants in my 20+ years doing morning radio. Tracy did more to help me find and use my skills than all of the others. I'm a better storyteller, I'm funnier, and my shows are better because of his input

Brad Muir

Brad Muir
Program Director, Bell Media
Halifax, Nova Scotia

I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.

Scott Evans

Scott Evans
Air Personality ,

I am a huge fan of Insiders and wish it was around when I started in this business.Tracy is the foremost expert and this is the best money someone could invest in their career. Thank You for everything