Webinar On Demand

Storytelling 2.0: How to Tell Compelling Stories Presentation & Slides - $19

Storytelling 2.0…

A well told story stays told, but poorly told stories are never really heard.

At the heart of nearly every brand’s success is the ability to tell a story. Some folks are naturally great storytellers, while others have to work at it a little more.

In this presentation, Tracy Johnson shares the step by step process to tell stories that are heard, remembered and shared.


  • The 7 most powerful words on the radio
  • A lesson from Tommy Chong that will make you a better broadcaster
  • Why using lists on the air is a big mistake
  • How to apply the 3 E’s of Entertainment on your show
  • Which details to put in and which to leave out
  • The difference between topics and stories
  • How to hijack a topic to make it your own story
  • The #1 mistake personalities make when telling stories
  • How to tell stories to extend TSL

NOTE: This presentation builds on: Storytelling Basics: Story Structure. If you haven’t seen it yet, you might want to do so before this one.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Dave Farough

Dave Farough
Programming Executive,

I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build build compelling content by providing tips and ideas they can use immediately.

Marc Summers

Marc Summers
Program Director, Island 106
Panama City

Your tease webinar was a smash hit! The staff started using the techniques immediately. Like this: Jordan Zeh's Girlfriend is on Tindr, and he's totally ok with it. The crazy reason why, in 4 minutes!

Marc Thibault

Marc Thibault
Program Director, Rouge-FM

I presented your webinar The Ratings Game to my team and we made a priority to give appointments listening. Our station grew from 15 to 22 shares in 18-54 for our adult station Rouge fm. Thanks for the inspiration!