Webinar On Demand

Storytelling Basics Story Structure Presentation & Slides - $19

Storytelling Basics: Story Structure…

Everything you do on the air revolves around the central, fundamental skill of storytelling. It’s the single most important skill for air personalities to master.

In this presentation, Tracy Johnson explains the five specific steps of telling stories, from the Hook to the Blackout. Learn the principles of storytelling and watch your on-air impact soar.


  • Why you, and most everyone you know, are storytellers
  • The four keys to telling a great story.
  • Five steps in storytelling explained and demonstrated.
  • Examples of various stories, from promos to on-air segments.
  • The three P’s of telling effective stories.
  • An easy technique that can make you a much better storyteller…if you practice it.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Cal Cagno

Cal Cagno
Air Personality, 89X

Tracy uses his experience to make on-air talent shine by building on the strengths each personality brings to the table, which makes him a great partner to take a show to the next level.

Sam Elliott

Sam Elliott
VP/Manager, Northern Lights Broadcasting

Tracy and his group are the best! They provide valuable, useful and marketable promotions and advice to help us reach our goals. Simply put: they GET it.

Rick Morton

Rick Morton
Air Personality , Z90
San Diego

Insiders is an unending resource that contributes to my show daily. It’s loaded with fresh content, but the tools help you develop as a true radio personality that stands above the rest. And it’s all in one place!