Webinar On Demand

Secrets Revealed: Contests That Win Presentation & Slides - $19

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted.

In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into dramatic, measurable, ratings success. It’ll change your view of contesting, and how you engage listeners on the air.


  • How contests work with the most important listeners-ratings respondents
  • Why Call-in-To-Win contests don’t work..and what you should do instead.
  • How to drive ratings results with less clutter and cost
  • The tactic a client used increased ratings by 26%, and cume by 15%.
  • The math facts that prove radio stations should be contesting more…but not the way you’re currently doing it.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Jeff Dauler

Jeff Dauler
Air Personality, Star 94.1

Tracy's made me a better storyteller without bruising my pretty sensitive ego. No small feat. A consultant that I actually look forward to speaking with. Also no small feat.

Dave Farough

Dave Farough
Programming Executive,

I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build build compelling content by providing tips and ideas they can use immediately.

Sam Elliott

Sam Elliott
VP/Manager, Northern Lights Broadcasting

Tracy and his group are the best! They provide valuable, useful and marketable promotions and advice to help us reach our goals. Simply put: they GET it.