Webinar On Demand

Secrets Revealed: Contests That Win Presentation & Slides - $19

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted.

In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into dramatic, measurable, ratings success. It’ll change your view of contesting, and how you engage listeners on the air.


  • How contests work with the most important listeners-ratings respondents
  • Why Call-in-To-Win contests don’t work..and what you should do instead.
  • How to drive ratings results with less clutter and cost
  • The tactic a client used increased ratings by 26%, and cume by 15%.
  • The math facts that prove radio stations should be contesting more…but not the way you’re currently doing it.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

David Corey

David Corey
VP/Programming, Bell Media

Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.

Turk, Rachel & Alex

Turk, Rachel & Alex
Morning Show, 101.3 The Bounce
Halifax, Nova Scotia

Tracy has taught us the value of becoming famous with benchmarks, learning what works, how to approach it, when to know to get out and most of all, relating it to the listener’s daily life.

Jonny Holly & Nira

Jonny Holly & Nira
Air Personalities, Virgin Radio

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.