BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.
HISTORY’S GREATEST STORYTELLER. Learn to be a more effective radio personality by studying the tactics of Jesus Christ. His parables and stories are masterpieces of excellence in communication.
MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.
GET THE MOST FROM YOUR BEST. Find out how to develop a strategy to recycle, repurpose, replay and reperform your best content to present more “A”-level content.
TURN DAILY LIFE INTO DAILY CONTENT. Learn the art of harvesting your life experiences to create unique content that can’t be duplicated. This seminar shows the step by step process to develop stories based on topics.
Phat Matt Franklin
Program Director, 89X
Detroit
Thank you for the webinars. They are insightful, informative and entertaining, regularly share them with my staff in aircheck meetings & promotions meetings.
Holly Conway
Air Personality, Virgin Radio
Vancouver
Working with Tracy has made our show began to sound much more like an invitation to join us and become a part of our conversation instead of a presentation pushed out to them.
Malone
Air Personality, 95.9 The Ranch
Dallas
As a major market air personality, I can uneqiuivocally say that Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.
Nira Aurora
Air Personality, Virgin Radio
Vancouver
Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.
Katherine Dines
Air Personality, Majic 100
Ottawa
Your webinars are awesome! I'm on middays but am working so hard to find new ways to connect with listeners. This is just what I needed