BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.
HISTORY’S GREATEST STORYTELLER. Learn to be a more effective radio personality by studying the tactics of Jesus Christ. His parables and stories are masterpieces of excellence in communication.
MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.
GET THE MOST FROM YOUR BEST. Find out how to develop a strategy to recycle, repurpose, replay and reperform your best content to present more “A”-level content.
Ryan Khay
Air Personality, Sea FM
Sunshine Coast, Australia
The Insiders online material is an invaluable resource. I really look forward to the monthly webinars to get Tracy’s insight and experience. The fact that I get to have my questions answered is just excellent.
Paul Amos
Managing Director, XTRA Research
Brisbane, Australia
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
Freeway Frank
Morning Personality, Virgin Radio
Montreal, Quebec, Canada
I am extremely happy to work with the best radio coach in the business-Tracy Johnson. I have learned so much and will continue to use all the TJ knowledge in the show.
Michael Steele
Program Director,
Nashville
I’ve been learning from Tracy Johnson for 25 years. From music scheduling to programming to talent coaching to managing your radio stations digital assets, there is NO ONE better. I always come away a better programmer with a better brand.
Kristin Klingshirn
Air Personality, The Bert Show
Syndicated
It takes a lot of work to make this show sound easy and effortless. Tracy taught me the tools to focus my stories to be more concise, conversational and most importantly... compelling.