IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.
HISTORY’S GREATEST STORYTELLER. Learn to be a more effective radio personality by studying the tactics of Jesus Christ. His parables and stories are masterpieces of excellence in communication.
MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.
GET THE MOST FROM YOUR BEST. Find out how to develop a strategy to recycle, repurpose, replay and reperform your best content to present more “A”-level content.
Robin, Paul & Ceara
Air Personalities, KOOL 107.3
Victoria, British Columbia
Working with Tracy has helped us develop topics more deeply, and we get more audience participation now than ever. It’s amazing how some simple adjustments can make such a huge difference.
Stu Schwartz
Morning Personality, Majic 100
Ottawa, Ontario, Canada
Tracy has forced this old dog to learn new tricks but I’m a better broadcaster because of it. Before he arrived I had no appetite for another “consultant” but Tracy changed the way I approach every show.
Bert Weiss
Air Personality, The Bert Show
Syndicated
Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He's made us better individually and a better all around team.
Turk Stage
Air Personality, 101.3 The Bounce
Halifax, Nova Scotia
After Tracy's visit, I couldn’t wait to get back on the air the next morning. I just wanted to get the night over with so the show could start.
Scott Shannon
Air Personality/Program Director, WCBS
New York
This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.