IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.
HISTORY’S GREATEST STORYTELLER. Learn to be a more effective radio personality by studying the tactics of Jesus Christ. His parables and stories are masterpieces of excellence in communication.
MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.
GET THE MOST FROM YOUR BEST. Find out how to develop a strategy to recycle, repurpose, replay and reperform your best content to present more “A”-level content.
David Corey
VP/Programming, Bell Media
Canada
Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.
Cub Carson
Air Personality, Country 101.1
Ottawa
Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.
Marc Summers
Program Director, Island 106
Panama City
Your tease webinar was a smash hit! The staff started using the techniques immediately. Like this: Jordan Zeh's Girlfriend is on Tindr, and he's totally ok with it. The crazy reason why, in 4 minutes!
George Johns
Consultant, George Johns Company
Miami
I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.
Pat Safford
Air Personality, Q98.5
Omaha
Tracy is hands down the best talent coach in the business! He has helped us develop and grow our characters on our show, taught us how to TEASE, and to create "can't miss" radio! Don’t do another show WITHOUT Tracy!