Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted. In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into […]
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The morning show’s sounding great. I’m hearing lots of forward promoting, to the point that I'm even getting pulled in, wondering what they’ll be talking about. Everyone is rejuvenated by your visits and ideas.
Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.
After 25 years in radio I can honestly say that we’ve experienced the most personal growth on our morning show in the past 3 years. It’s no coincidence that we’ve been working with Tracy for the past 3 years.
This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.
Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He's made us better individually and a better all around team.