It’s not enough to talk about the right topics. You must turn those topics into entertainment that lead listeners through multiple quarter hours. This presentation shows you how to weave a sticky web of content with […]
Webinars on Demand
Webinars on Demand to take your show/station to a new level
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Upcoming Webinars
Webinars On Demand
Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted. In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into […]
Why do some personalities never get traction in a market and others become familiar quickly and stay relevant indefinitely? In this presentation, Tracy Johnson shares the the nine fundamentals you must have to survive and […]
Jesus loved stories. He told them in the streets, at dinner, with friends on the road, at synagogues and even on hillsides. Jesus may be History’s Greatest Storyteller. In this presentation, Tracy Johnson shares […]
Are you on the air by yourself? There are special challenges in getting more personality without a partner to play against. In this presentation, Tracy Johnson shows you how to turn this disadvantage into an […]
The world moves fast. Information is here today and gone tomorrow. The cycle turns over quickly. Content has a short shelf life. Information is received and consumed differently than ever before. Yet most radio stations […]
Every radio personality goes through stages. The product life cycle for air talent has 4 very clearly defined stages, each with its own characteristics that mean different things for personalities as they build a […]
The difference between ordinary stations and legendary stations is the ability to build a large, passionate fan base. This is a function of on-air expertise, but it can be enhanced with a great digital […]
Nira Aurora
Air Personality, Virgin Radio
Vancouver
Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.
Freeway Frank
Morning Personality, Virgin Radio
Montreal, Quebec, Canada
I am extremely happy to work with the best radio coach in the business-Tracy Johnson. I have learned so much and will continue to use all the TJ knowledge in the show.
Steve Goldstein
President, Amplify Media
Connecticut
Your webinar presentation was terrific, outstanding, valuable, compelling, fresh, informative… ALL great things. I look forward to more.
Rick Morton
Air Personality, Z90
San Diego
“Tracy is the Steve Jobs of radio. His ability to truly know how a listener experiences radio is unmatched.”
Jason Gunn
Air Personality , More FM
Australia, New Zealand
Thanks for your incredible service. I have learned so much from my daily visits to your site and love everything about Insiders. I strive to be better and your site always has the motivation and inspiration to help me achieve that.