IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
Working with Tracy has helped us develop topics more deeply, and we get more audience participation now than ever. It’s amazing how some simple adjustments can make such a huge difference.
Tracy has forced this old dog to learn new tricks but I’m a better broadcaster because of it. Before he arrived I had no appetite for another “consultant” but Tracy changed the way I approach every show.
Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He's made us better individually and a better all around team.
After Tracy's visit, I couldn’t wait to get back on the air the next morning. I just wanted to get the night over with so the show could start.
This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.