7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.
HISTORY’S GREATEST STORYTELLER. Learn to be a more effective radio personality by studying the tactics of Jesus Christ. His parables and stories are masterpieces of excellence in communication.
Holly Conway
Morning Personality, Virgin Radio
Vancouver
Tracy has helped me become a better on air personality so much (including some tough love when needed) and is a huge part of making our show what it is today. For that I am forever grateful!
Mike Shannon
Program Director, KOOL 101.5
Calgary
Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.
George Johns
Consultant, George Johns Company
Miami
I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.
Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada
I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.
Stan Bennett
Program Director/Air Personality, Frank-FM
Portland, Me.
The help I get from an Insider membership is so helpful when you wear as many hats as I do each day.