MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
LISTENERS AS CAST MEMBERS. Attract more phone calls and get more value from those callers by learning the principles and tips in this fast-paced, common-sense seminar on demand.
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada
I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.
Erin Davis
Morning Personality, QMFM
Vancouver
Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.
Jagger & Kristi
Air Personalities, Magic 92.5
San Diego
Tracy has great ideas, and taught us how apply ideas to build on our strengths. With his guidance, we have joined the TJMG #1 Club at two different stations. His passion is contagious and he’s the best motivator we have ever worked with!
Holly Conway
Air Personality, Virgin Radio
Vancouver
Tracy has a story for everything. He's like Google for radio, but the one best thing I’ve learned from Tracy is how important it is to be your real true self on the air, issues and all!
Holly Conway
Morning Personality, Virgin Radio
Vancouver
Tracy has helped me become a better on air personality so much (including some tough love when needed) and is a huge part of making our show what it is today. For that I am forever grateful!