HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.
HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]
WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
Mike Shannon
Program Director, KOOL 101.5
Calgary
Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.
Steve Goldstein
President, Amplify Media
Connecticut
Your webinar presentation was terrific, outstanding, valuable, compelling, fresh, informative… ALL great things. I look forward to more.
Stephanie Hunter
Program Director, Jump 106.9
Ottawa
Insiders is great… it’s so easy to find what I need and there is a ton of ideas, techniques and examples that I share with my team. The seminars are great to watch on your own, or together in a staff meeting.
Sam Elliott
VP/Manager, Northern Lights Broadcasting
Minneapolis
Tracy and his group are the best! They provide valuable, useful and marketable promotions and advice to help us reach our goals. Simply put: they GET it.
Erin Davis
Morning Personality, QMFM
Vancouver
Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.