Webinars on Demand

Webinars on Demand to take your show/station to a new level

Webinars On Demand

FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.

HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]

WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.

TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]

TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.

7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]

MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.  

IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]

IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]

BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.  

Jeff Dauler

Jeff Dauler
Air Personality, Star 94.1
Atlanta

Tracy's made me a better storyteller without bruising my pretty sensitive ego. No small feat. A consultant that I actually look forward to speaking with. Also no small feat.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.

Sarah BeeBe

Sarah BeeBe
Air Personality, Z90
San Diego

Tracy is the most knowledgeable, insightful & inspiring person I’ve ever worked with. Every time I meet with Tracy, I'm left feeling inspired & challenged to step up my game... and it's just an added bonus that he's totally fun to work with :)

Nira Aurora

Nira Aurora
Air Personality, Virgin Radio
Vancouver

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.

Turk Stage

Turk Stage
Air Personality, 101.3 The Bounce
Halifax, Nova Scotia

After Tracy's visit, I couldn’t wait to get back on the air the next morning. I just wanted to get the night over with so the show could start.