WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
Cal Cagno
Air Personality, 89X
Detroit
Tracy uses his experience to make on-air talent shine by building on the strengths each personality brings to the table, which makes him a great partner to take a show to the next level.
Tristan Hunkin
Content Director, Pirate FM
Cornwall, UK
Thank you very much for all your help. Your site and service is invaluable, and has been such a huge help. I have a 33% reach across all adults 15+, so not too bad! Best wishes,
Jason Gunn
Air Personality , More FM
Australia, New Zealand
Thanks for your incredible service. I have learned so much from my daily visits to your site and love everything about Insiders. I strive to be better and your site always has the motivation and inspiration to help me achieve that.
Mike Shannon
Program Director, KOOL 101.5
Calgary
Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.
Andrew Duhl
Program Director/Air Personality, WQNZ, WKSO, KZKR, WNAT, WWUU
Natchez, Mx
I’ve only been a subscriber to Insiders for a couple of days, and have already put ideas in place for my show. Insiders has streamlined the way I find and present content for my radio show. I can’t wait to try out some more ideas!