WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
LISTENERS AS CAST MEMBERS. Attract more phone calls and get more value from those callers by learning the principles and tips in this fast-paced, common-sense seminar on demand.
Jeff Dauler
Morning Show Host, Entercom
Star 94/Atlanta
I've worked with a lot of radio consultants in my 20+ years doing morning radio. Tracy did more to help me find and use my skills than all of the others. I'm a better storyteller, I'm funnier, and my shows are better because of his input
Roger Ashby
Morning Personality, CHUM FM
Toronto
Unlike other consultants we've been involved with over the years, I always look forward to Tracy's visits. The insights into the nuances of broadcasting were invaluable to me.
Cub Carson
Air Personality, Country 101.1
Ottawa
Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.
Stu Schwartz
Morning Personality, Majic 100
Ottawa, Ontario, Canada
Tracy has forced this old dog to learn new tricks but I’m a better broadcaster because of it. Before he arrived I had no appetite for another “consultant” but Tracy changed the way I approach every show.
Roger Ashby
Air Personality, CHUM-FM
Toronto
Tracy always combines common sense with great ideas. He has a great way of simplifying radio philosophy – and the way it affects listening habits.