TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
LISTENERS AS CAST MEMBERS. Attract more phone calls and get more value from those callers by learning the principles and tips in this fast-paced, common-sense seminar on demand.
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
Pat Safford
Air Personality, Q98.5
Omaha
Tracy is hands down the best talent coach in the business! He has helped us develop and grow our characters on our show, taught us how to TEASE, and to create "can't miss" radio! Don’t do another show WITHOUT Tracy!
Turk, Rachel & Alex
Morning Show, 101.3 The Bounce
Halifax, Nova Scotia
Tracy has taught us the value of becoming famous with benchmarks, learning what works, how to approach it, when to know to get out and most of all, relating it to the listener’s daily life.
Malone
Air Personality, 95.9 The Ranch
Dallas
As a major market air personality, I can uneqiuivocally say that Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.
Blair Bartrem
Program Director, Q107
Toronto
I love the Master Class webinars, and the blog insights... TJMG Insiders rocks.
Dave Farough
Programming Executive,
Toronto
I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build compelling content by providing tips and ideas they can use immediately.