ULTIMATE SHOW MAKEOVER. Every radio show needs to constantly evolve. How long has it been since you’ve made adjustments? This seminar takes you through the process to conduct a full personality makeover.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
GUIDE TO ATTENTION WINNING STUNTS. Learn the important details of how to plan, stage and execute great stunts that attract attention and drive listening. Loaded with examples, watch this seminar before your next stunt!
HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]
FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.
HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]
WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
David Corey
VP/Programming, Bell Media
Canada
Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.
Jeff Elliott
Air Personality, Afternoon Personality, K-LOVE
Nationally Syndicated
Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.
Stan Bennett
Program Director/Air Personality, Frank-FM
Portland, Me.
The help I get from an Insider membership is so helpful when you wear as many hats as I do each day.
Michael Steele
Program Director,
Nashville
I’ve been learning from Tracy Johnson for 25 years. From music scheduling to programming to talent coaching to managing your radio stations digital assets, there is NO ONE better. I always come away a better programmer with a better brand.
Keith Chinnery
Program Director, CKLW
Windsor
The morning show’s sounding great. I’m hearing lots of forward promoting, to the point that I'm even getting pulled in, wondering what they’ll be talking about. Everyone is rejuvenated by your visits and ideas.