Webinars on Demand

Webinars on Demand to take your show/station to a new level

Webinars On Demand

IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]

IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]

LISTENERS AS CAST MEMBERS. Attract more phone calls and get more value from those callers by learning the principles and tips in this fast-paced, common-sense seminar on demand.  

BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.  

CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.

CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]

DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]

SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.    

Brad Muir

Brad Muir
Program Director, Bell Media
Halifax, Nova Scotia

I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.

Jesse James

Jesse James
Air Personality, Big 98.7 KLTA
Fargo, ND

I really liked the eBook Winning Features & How to Use Them! Great insight! I use features hourly and daily and some of these I hadn't heard before! Thanks!

Robin Haggar

Robin Haggar
Program Director,
Canada

I have never seen such a strong 'how to get there' guide about show and personality development.

Jeff Elliott

Jeff Elliott
Air Personality, KYXY
San Diego

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.

Keith Chinnery

Keith Chinnery
Program Director, CKLW
Windsor

The morning show’s sounding great. I’m hearing lots of forward promoting, to the point that I'm even getting pulled in, wondering what they’ll be talking about. Everyone is rejuvenated by your visits and ideas.