TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
IT’S NOT ABOUT YOU-IT’S ALL ABOUT YOU. Listeners react to content that resonates with their lives. It’s not about you. It’s about them. Yet, the way you perform content shines all the reflection back to […]
IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]
BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.
CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.
CONTENT SUPERHERO: WHAT CAUSES TUNE IN? Listening is enhanced by radio personalities that command and hold attention. What are the things that keep the audience glued to the radio and keep them coming back? Find […]
DEALING WITH TRAGEDY. When tragedy strikes, how will your radio station or show react? Do you know how to be really good when things are really bad? Be prepared for those moments listeners need you […]
SECRETS REVEALED: CONTESTS THAT WIN. Follow these new, contemporary guidelines to revive your contest and promotion strategy with ratings-driving strategies and tactics.
Mike Shannon
Program Director, KOOL 101.5
Calgary
Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.
Peter Sinclair
VP/Programming, Radio Africa
Nairobi
Insiders is an impressive collection of resources. Tracy’s seminars, Master Class webinars, articles and videos are invaluable in growing the skills and techniques at Radio Africa. We also get fresh feature and benchmark ideas and promotions big and bigger to help us win.
Sophie Moroz
Morning Personality, New Country 94
Ottawa, Ontario, Canada
Tracy has given me such valuable advice. I’m not sure I would have survived this business without it. I’ve learned so much from the presentations and workshops and have become a better broadcaster because of it.
Steve Goldstein
President, Amplify Media
Connecticut
Your webinar presentation was terrific, outstanding, valuable, compelling, fresh, informative… ALL great things. I look forward to more.
Erin Davis
Morning Personality, QMFM
Vancouver
Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.