PROMOS THAT ROCK. Every promo announcement on the air has the potential to persuade listeners, drive response and build your brand. Find out how to build effective promos that grow your audience and ratings.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
AIR CHECK SESSIONS THAT DON’T SUCK. Who hates air check sessions more than air personalities? Program directors. Find out how to turn critique sessions into productive, creative meetings that produce results.
ULTIMATE SHOW MAKEOVER. Every radio show needs to constantly evolve. How long has it been since you’ve made adjustments? This seminar takes you through the process to conduct a full personality makeover.
GUIDE TO ATTENTION WINNING STUNTS. Learn the important details of how to plan, stage and execute great stunts that attract attention and drive listening. Loaded with examples, watch this seminar before your next stunt!
HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]
FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.
HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]
WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
Eric Proksch
Manager/Executive, Bell Media
Canada
Tracy’s knowledge and experience gives him instant credibility but it’s his common sense approach and breakdown of basic programming elements that makes him relatable to the programming team and on-air staff. He uses real, every day examples to demonstrate his point and makes it easy to take the next logical step.
Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated
We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.
Erin Davis
Morning Personality, QMFM
Vancouver
Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.
Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada
I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.
Eric Rowe
Producer, Roula & Ryan
Houston
I love your website and material. What amazing stuff.