THE ART OF THE TEASE. Discover the keys to getting more time spent listening and more occasions of tune in by applying these amazing techniques. You’ll be a much better teaser starting tomorrow!
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
GUIDE TO BETTER INTERVIEWS. Discover the secrets to conducting interviews that capture attention and hold audiences. Find out how to ask questions and draw interesting stories from guests with these actionable tactics.
AUDIENCE MAGNET BLUEPRINT. Would you like to become a difference-making radio personality that builds a large, loyal fan base? Follow the three steps in this FREE seminar on demand. It could change your career path.
PROMOS THAT ROCK. Every promo announcement on the air has the potential to persuade listeners, drive response and build your brand. Find out how to build effective promos that grow your audience and ratings.
AIR CHECK SESSIONS THAT DON’T SUCK. Who hates air check sessions more than air personalities? Program directors. Find out how to turn critique sessions into productive, creative meetings that produce results.
ULTIMATE SHOW MAKEOVER. Every radio show needs to constantly evolve. How long has it been since you’ve made adjustments? This seminar takes you through the process to conduct a full personality makeover.
GUIDE TO ATTENTION WINNING STUNTS. Learn the important details of how to plan, stage and execute great stunts that attract attention and drive listening. Loaded with examples, watch this seminar before your next stunt!
HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]
FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.
HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]
Dave Farough
Programming Executive,
Toronto
I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build compelling content by providing tips and ideas they can use immediately.
Brad Muir
Program Director, Bell Media
Halifax, Nova Scotia
I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.
Greg Simms
Air Personality, KRTH 101
Los Angeles
Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!
Jason Gunn
Air Personality , More FM
Australia, New Zealand
Thanks for your incredible service. I have learned so much from my daily visits to your site and love everything about Insiders. I strive to be better and your site always has the motivation and inspiration to help me achieve that.
Patrick Quarcoo
President/CEO, Radio Africa
Nairobi
When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.