HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.
HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]
WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]
MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.
Cub Carson
Air Personality, Country 101.1
Ottawa
Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.
Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada
I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.
Jeff Dauler
Air Personality, Star 94.1
Atlanta
Tracy's made me a better storyteller without bruising my pretty sensitive ego. No small feat. A consultant that I actually look forward to speaking with. Also no small feat.
Paul Amos
Managing Director, XTRA Research
Brisbane, Australia
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
Peter Harrison
Air Personality, C100
Halifax
After 25 years in radio I can honestly say that we’ve experienced the most personal growth on our morning show in the past 3 years. It’s no coincidence that we’ve been working with Tracy for the past 3 years.