PROMOS THAT ROCK. Every promo announcement on the air has the potential to persuade listeners, drive response and build your brand. Find out how to build effective promos that grow your audience and ratings.
Webinars on Demand
Webinars on Demand to take your show/station to a new level
Webinars On Demand
AIR CHECK SESSIONS THAT DON’T SUCK. Who hates air check sessions more than air personalities? Program directors. Find out how to turn critique sessions into productive, creative meetings that produce results.
ULTIMATE SHOW MAKEOVER. Every radio show needs to constantly evolve. How long has it been since you’ve made adjustments? This seminar takes you through the process to conduct a full personality makeover.
GUIDE TO ATTENTION WINNING STUNTS. Learn the important details of how to plan, stage and execute great stunts that attract attention and drive listening. Loaded with examples, watch this seminar before your next stunt!
HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]
FIX YOUR STATION FOR GENERATION NOW. Today’s audiences have changed. Find out how in this research-based seminar that gives you a game plan for adjusting your approach to excite listeners and build fans.
HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]
WINNING FEATURES & HOW TO USE THEM. Most winning radio shows begin with a strong foundation that leads listener to specific tune in occasions. Find out how to develop great features that showcase personality.
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
TARGET AUDIENCE PERSONA SEMINAR. This is a better way to build a target listener profile. The step-by-step process will help you develop a clear, effective and specific avatar to focus your brand.
Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated
We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.
Stu Schwartz
Air Personality, Majic 100
Ottawa
After doing radio the same way for so many years, Tracy showed us a new way to approach each break. He did it in a few easy steps, and it applies to almost everything thing we do in radio.
Jagger & Kristi
Air Personalities, Magic 92.5
San Diego
Tracy has great ideas, and taught us how apply ideas to build on our strengths. With his guidance, we have joined the TJMG #1 Club at two different stations. His passion is contagious and he’s the best motivator we have ever worked with!
Cal Cagno
Air Personality, 89X
Detroit
Tracy uses his experience to make on-air talent shine by building on the strengths each personality brings to the table, which makes him a great partner to take a show to the next level.
Marc Thibault
Program Director, Rouge-FM
Montreal
I presented your webinar The Ratings Game to my team and we made a priority to give appointments listening. Our station grew from 15 to 22 shares in 18-54 for our adult station Rouge fm. Thanks for the inspiration!