Webinar On Demand

How to Make Features & Benchmarks Your Best Friend Presentation & Slides - $19

James Corden has become an international celebrity by turning his Carpool Karaoke feature into a pop culture sensation. His late-night TV talk show continues to grow because of the incredible reach of this one regular feature on his show.

Find out how to use features and benchmarks to improve your personality brand, drive tune-in occasions and establish your show.

Great features provide structure, build listener anticipation, position your personality and create promotable moments on the air.

Join me for this presentation to find out how to make features and benchmarks work for you.

Including:

  • The difference between features and benchmarks…and why benchmarks are better!
  • How to build small benchmarks into your personality brand.
  • Examples of how benchmarks help great personalities become famous.
  • Why you only need one great feature to drive your show.
  • Choosing a unique feature based on your personality characteristics.
  • When and how often to schedule features.
  • How to promote your features.
  • Making features work for you as content containers.
  • The story of a top radio show that used just one feature to rise from #10 to #1 in their market.
  • Our list of best-testing features, and how to know which are right for you.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Holly Conway

Holly Conway
Air Personality, Virgin Radio
Vancouver

Working with Tracy has made our show began to sound much more like an invitation to join us and become a part of our conversation instead of a presentation pushed out to them.

Dave Farough

Dave Farough
Programming Executive,
Toronto

I'm a card carrying member of the Tracy Johnson Fan club! He's smart, great to work with and the monthly seminars have helped our Brand Directors and talent build build compelling content by providing tips and ideas they can use immediately.

Scott Evans

Scott Evans
Air Personality ,

I am a huge fan of Insiders and wish it was around when I started in this business.Tracy is the foremost expert and this is the best money someone could invest in their career. Thank You for everything