Webinar On Demand

How to Make Features & Benchmarks Your Best Friend Presentation & Slides - $19

James Corden has become an international celebrity by turning his Carpool Karaoke feature into a pop culture sensation. His late-night TV talk show continues to grow because of the incredible reach of this one regular feature on his show.

Find out how to use features and benchmarks to improve your personality brand, drive tune-in occasions and establish your show.

Great features provide structure, build listener anticipation, position your personality and create promotable moments on the air.

Join me for this presentation to find out how to make features and benchmarks work for you.


  • The difference between features and benchmarks…and why benchmarks are better!
  • How to build small benchmarks into your personality brand.
  • Examples of how benchmarks help great personalities become famous.
  • Why you only need one great feature to drive your show.
  • Choosing a unique feature based on your personality characteristics.
  • When and how often to schedule features.
  • How to promote your features.
  • Making features work for you as content containers.
  • The story of a top radio show that used just one feature to rise from #10 to #1 in their market.
  • Our list of best-testing features, and how to know which are right for you.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Cub Carson

Cub Carson
Air Personality, Country 101.1

Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.

Brad Muir

Brad Muir
Program Director, Bell Media
Halifax, Nova Scotia

I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.

Jenn Czelada

Jenn Czelada
Jenn & Brian Morning Show, Smile FM Network

Thanks Tracy. The Storytelling 2.0 webinar was one of the stronger ones for sure! I love the idea of using conflict to make a story more exciting...and knowing the differences between a topic and a story.