Webinar On Demand

How to Make Features & Benchmarks Your Best Friend Presentation & Slides - $19

James Corden has become an international celebrity by turning his Carpool Karaoke feature into a pop culture sensation. His late-night TV talk show continues to grow because of the incredible reach of this one regular feature on his show.

Find out how to use features and benchmarks to improve your personality brand, drive tune-in occasions and establish your show.

Great features provide structure, build listener anticipation, position your personality and create promotable moments on the air.

Join me for this presentation to find out how to make features and benchmarks work for you.

Including:

  • The difference between features and benchmarks…and why benchmarks are better!
  • How to build small benchmarks into your personality brand.
  • Examples of how benchmarks help great personalities become famous.
  • Why you only need one great feature to drive your show.
  • Choosing a unique feature based on your personality characteristics.
  • When and how often to schedule features.
  • How to promote your features.
  • Making features work for you as content containers.
  • The story of a top radio show that used just one feature to rise from #10 to #1 in their market.
  • Our list of best-testing features, and how to know which are right for you.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Patrick Quarcoo

Patrick Quarcoo
President/CEO, Radio Africa
Nairobi

When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio
Canada

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.

Sarah BeeBe

Sarah BeeBe
Air Personality, Z90
San Diego

Tracy is the most knowledgeable, insightful & inspiring person I’ve ever worked with. Every time I meet with Tracy, I'm left feeling inspired & challenged to step up my game... and it's just an added bonus that he's totally fun to work with :)