Webinar On Demand

How To Build a Listener Avatar You Can Really Use Presentation & Slides - $19

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this presentation, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

Not an Insider? No problem. Get a free 10-day trial

Get a free 10-day Insiders subscription now

 

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

Opt In Image
Become an Insider Today
The #1 Resource for Programmers and Personalities

Like Having Tracy Johnson as Consultant & Talent Coach. 4 subscriber plans starting at $5 per month. Start a free 10 day trial today.

 

Get Access to This Webinar Now!
After completing purchase, check your email for downloads and a link to watch the webinar. If you don’t see the email, check your spam/junk folder.

Here's what the radio industry says about Tracy Johnson Media Group.

Holly Conway

Holly Conway
Air Personality, Virgin Radio
Vancouver

Tracy has a story for everything. He's like Google for radio, but the one best thing I’ve learned from Tracy is how important it is to be your real true self on the air, issues and all!

Andrew Duhl

Andrew Duhl
Program Director/Air Personality, WQNZ, WKSO, KZKR, WNAT, WWUU
Natchez, Mx

I’ve only been a subscriber to Insiders for a couple of days, and have already put ideas in place for my show. Insiders has streamlined the way I find and present content for my radio show. I can’t wait to try out some more ideas!

Eric Proksch

Eric Proksch
Manager/Executive, Bell Media
Canada

Tracy’s knowledge and experience gives him instant credibility but it’s his common sense approach and breakdown of basic programming elements that makes him relatable to the programming team and on-air staff. He uses real, every day examples to demonstrate his point and makes it easy to take the next logical step.