Webinar On Demand

How To Build a Listener Avatar You Can Really Use Presentation & Slides - $19

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this presentation, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

This is the breakthrough you've been waiting for.

 

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Here's what the radio industry says about Tracy Johnson Media Group.

Jenn Czelada

Jenn Czelada
Jenn & Brian Morning Show, Smile FM Network
Michigan

Thanks Tracy. The Storytelling 2.0 webinar was one of the stronger ones for sure! I love the idea of using conflict to make a story more exciting...and knowing the differences between a topic and a story.

Bert Weiss

Bert Weiss
Air Personality, The Bert Show
Syndicated

Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He's made us better individually and a better all around team.

Andrew Duhl

Andrew Duhl
Program Director/Air Personality, WQNZ, WKSO, KZKR, WNAT, WWUU
Natchez, Mx

I’ve only been a subscriber to Insiders for a couple of days, and have already put ideas in place for my show. Insiders has streamlined the way I find and present content for my radio show. I can’t wait to try out some more ideas!