Webinar On Demand

Know Your Listener Presentation & Slides - $19

We like to think that we are targeted, but our target is usually defined by ratings service demographics. You need more focus to gives your station the power to allow individual listeners to feel that you’re just for them.

In this presentation Tracy Johnson will show you how to build a composite target profile to communicate with listeners personally, intimately and emotionally.

Including:

  • How to identify key attributes of your audience to build a composite listener profile.
  • The O-A-R method to gather key data that goes beyond demographics
  • How to get to the heart of what causes listeners to react.
  • Why psychographic information is the most valuable information you can gather.
  • The step-by-step process of getting to know your listener in detail.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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The industry's first online video course is a complete training program for radio personalities.

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Here's what the radio industry says about Tracy Johnson Media Group.

Rick Morton

Rick Morton
Air Personality , Z90
San Diego

Insiders is an unending resource that contributes to my show daily. It’s loaded with fresh content, but the tools help you develop as a true radio personality that stands above the rest. And it’s all in one place!

Cal Cagno

Cal Cagno
Air Personality, 89X
Detroit

Tracy uses his experience to make on-air talent shine by building on the strengths each personality brings to the table, which makes him a great partner to take a show to the next level.

Rick Morton

Rick Morton
Air Personality, Z90
San Diego

“Tracy is the Steve Jobs of radio. His ability to truly know how a listener experiences radio is unmatched.”