Webinar On Demand

Know Your Listener Presentation & Slides - $19

We like to think that we are targeted, but our target is usually defined by ratings service demographics. You need more focus to gives your station the power to allow individual listeners to feel that you’re just for them.

In this presentation Tracy Johnson will show you how to build a composite target profile to communicate with listeners personally, intimately and emotionally.

Including:

  • How to identify key attributes of your audience to build a composite listener profile.
  • The O-A-R method to gather key data that goes beyond demographics
  • How to get to the heart of what causes listeners to react.
  • Why psychographic information is the most valuable information you can gather.
  • The step-by-step process of getting to know your listener in detail.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

Not an Insider? No problem. Get a free 10-day trial

Get a free 10-day Insiders subscription now

 

 

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

Opt In Image
Become an Insider Today
The #1 Resource for Programmers and Personalities

Like Having Tracy Johnson as Consultant & Talent Coach. 4 subscriber plans starting at $5 per month. Start a free 10 day trial today.

 

Get Access to This Webinar Now!
After completing purchase, check your email for downloads and a link to watch the webinar. If you don’t see the email, check your spam/junk folder.

Here's what the radio industry says about Tracy Johnson Media Group.

Stan Bennett

Stan Bennett
Program Director/Air Personality, Frank-FM
Portland, Me.

The help I get from an Insider membership is so helpful when you wear as many hats as I do each day.

Jesse James

Jesse James
Air Personality, Big 98.7 KLTA
Fargo, ND

I really liked the eBook Winning Features & How to Use Them! Great insight! I use features hourly and daily and some of these I hadn't heard before! Thanks!

Trent McGrath

Trent McGrath
General Manager, Bell Media
Halifax, Nova Scotia

Tracy has provided a very clear development path for our morning teams, and has moved the needle in both a startup show and a veteran team.