Webinar On Demand

How to IZE Your Personality-Starting Tomorrow Webinar On Demand - $19

Practical tips for radio personalities that will make you a more compelling, interesting and memorable air talent starting tomorrow!

There are four IZES in personality radio: Localize, Personalize, Energize and Supersize. Master them all, and you’ll be amazed at how much richer and more exciting your show will sound.

In this webinar, I take you through each of the IZES, with examples of how to turn ordinary content into material that shows off your personality.

Discover the simple ways to get more value and more character on your show NOW, including:

  • The 4 IZES of personality radio. Regardless of structure, format or limitations, these four IZES will work for you.
  • What you can learn from politicians to be more likable.
  • How to super-charge your on-air presence using each IZE.
  • Simple tweaks that unleash personality and earn more freedom on-air.
  • Finding the IZES that work best for your personality brand.
  • What every personality needs to sound great-starting tomorrow.
  • Why your best content is meaningless until you master this IZE.

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Mike Shannon

Mike Shannon
Program Director, KOOL 101.5

Tracy Johnson is not a consultant, he’s a partner. He invests all of himself in those he works with, as I discovered personally. His uncanny knack of finding the ‘unlock’ key to release the best in those he works with is undoubtedly the biggest contributor to his success.

Rick Morton

Rick Morton
Air Personality , Z90
San Diego

Insiders is an unending resource that contributes to my show daily. It’s loaded with fresh content, but the tools help you develop as a true radio personality that stands above the rest. And it’s all in one place!

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.