Webinar On Demand

How to IZE Your Personality-Starting Tomorrow Presentation & Slides - $19

Practical tips for radio personalities that will make you a more compelling, interesting and memorable air talent starting tomorrow!

There are four IZES in personality radio: Localize, Personalize, Energize and Supersize. Master them all, and you’ll be amazed at how much richer and more exciting your show will sound.

In this presentation, I take you through each of the IZES, with examples of how to turn ordinary content into material that shows off your personality.

Discover the simple ways to get more value and more character on your show NOW.


  • The 4 IZES of personality radio. Regardless of structure, format or limitations, these four IZES will work for you.
  • What you can learn from politicians to be more likable.
  • How to super-charge your on-air presence using each IZE.
  • Simple tweaks that unleash personality and earn more freedom on-air.
  • Finding the IZES that work best for your personality brand.
  • What every personality needs to sound great-starting tomorrow.
  • Why your best content is meaningless until you master this IZE.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Jeff Elliott

Jeff Elliott
Air Personality, KYXY
San Diego

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.

Sophie Moroz

Sophie Moroz
Morning Personality, New Country 94
Ottawa, Ontario, Canada

Tracy has given me such valuable advice. I’m not sure I would have survived this business without it. I’ve learned so much from the presentations and workshops and have become a better broadcaster because of it.

Jonny Holly & Nira

Jonny Holly & Nira
Air Personalities, Virgin Radio

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.