Webinar On Demand

Fix Your Radio Station For Generation Now Presentation & Slides - $19

Radio advisors and observers all talk about reaching millennials. But do they tell you how to do it? I do in this presentation. I’ll share what I learned after talking to over 150 millennial listeners in focus groups and one-on-one interviews.

You’ll get all the information and a detailed action plan to put in place at your station immediately.


  • What do millennial listeners really think of radio? Have they given up? Good news: They haven’t. They actually like radio, but they’re not that crazy about what’s on it.
  • Commercials are a problem. You know that. But you’ll be shocked at what the real issue with commercials is.
  • Good news for talent: The most important thing to millenials is authentic air personalities.
  • ​Bad news for talent: Why they don’t hear most of you as authentic.
  • Bold steps to take now to win their loyalty before it’s too late.
  • An amazing new potential source of revenue that will generate more TSL and could cut your commercial load in half!

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Here's what the radio industry says about Tracy Johnson Media Group.

Drew Savage

Drew Savage
Morning Personality, QMFM

The help, feedback and support for our show is invaluable. Tracy helps settle us down and keep us moving in the right direction

Richard Gray

Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada

I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.

Pat Safford

Pat Safford
Air Personality, Q98.5

Tracy is hands down the best talent coach in the business! He has helped us develop and grow our characters on our show, taught us how to TEASE, and to create "can't miss" radio! Don’t do another show WITHOUT Tracy!