Webinar On Demand

Fix Your Radio Station For Generation Now Presentation & Slides - $19

Radio advisors and observers all talk about reaching millennials. But do they tell you how to do it? I do in this presentation. I’ll share what I learned after talking to over 150 millennial listeners in focus groups and one-on-one interviews.

You’ll get all the information and a detailed action plan to put in place at your station immediately.


  • What do millennial listeners really think of radio? Have they given up? Good news: They haven’t. They actually like radio, but they’re not that crazy about what’s on it.
  • Commercials are a problem. You know that. But you’ll be shocked at what the real issue with commercials is.
  • Good news for talent: The most important thing to millenials is authentic air personalities.
  • ​Bad news for talent: Why they don’t hear most of you as authentic.
  • Bold steps to take now to win their loyalty before it’s too late.
  • An amazing new potential source of revenue that will generate more TSL and could cut your commercial load in half!

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Cub Carson

Cub Carson
Air Personality, Country 101.1

Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.

Eric Rowe

Eric Rowe
Producer, Roula & Ryan

I love your website and material. What amazing stuff.

Simon Clarke

Simon Clarke
Air Personality, Wave 105

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!