Webinar On Demand

Fix Your Radio Station For Generation Now! - $19

Radio advisors and observers all talk about reaching millennials. But do they tell you how to do it? I do in this webinar. I’ll share what I learned after talking to over 150 millennial listeners in focus groups and one-on-one interviews. You’ll get all the information and a detailed action plan to put in place at your station immediately.


  • What do millennial listeners really think of radio? Have they given up? Good news: They haven’t. They actually like radio, but they’re not that crazy about what’s on it.
  • Commercials are a problem. You know that. But you’ll be shocked at what the real issue with commercials is.
  • Good news for talent: The most important thing to millenials is authentic air personalities.
  • ​Bad news for talent: Why they don’t hear most of you as authentic.
  • Bold steps to take now to win their loyalty before it’s too late.
  • An amazing new potential source of revenue that will generate more TSL and could cut your commercial load in half!


Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Webinar: How to Fix Your Radio Station to Appeal to Generation Now!
What I learned from an in-depth study on millennial listeners, and how to apply it to your radio brand today!

Join Tracy Johnson for this inspiring and eye-opening deep-dive into the listening patterns and habits of today's generation: Millennials. Be prepared for new insight and bold steps you should be taking now to prepare your station for the future.


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Here's what the radio industry says about Tracy Johnson Media Group.

Keith Chinnery

Keith Chinnery
Program Director, CKLW

The morning show’s sounding great. I’m hearing lots of forward promoting, to the point that I'm even getting pulled in, wondering what they’ll be talking about. Everyone is rejuvenated by your visits and ideas.

David Corey

David Corey
VP/Programming, Bell Media

Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.

Erin Davis

Erin Davis
Morning Personality, QMFM

Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.