Webinar On Demand

Content Superhero Chapter 1: Content Kryptonite Presentation & Slides - $19

The fastest way to increase your ratings is to keep current listeners around longer. In the first chapter of the Content Superhero series, Tracy Johnson shows you the six things that cause listeners to tune out.

Based on hundreds of research projects with thousands of listeners, you’ll know exactly what runs listeners off.

Including:

  • When listeners tune out and why.
  • Why is it so hard to gain attention?
  • When is talk better than music? Or is talk always a tune out?
  • How long do listeners give you before they tune out?
  • What causes breaks to bog down.
  • Is it really just talk that drives them off? Or is it more complex?

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.

 

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Here's what the radio industry says about Tracy Johnson Media Group.

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.

Cal Cagno

Cal Cagno
Air Personality, 89X
Detroit

Tracy uses his experience to make on-air talent shine by building on the strengths each personality brings to the table, which makes him a great partner to take a show to the next level.

Erin Davis

Erin Davis
Morning Personality, QMFM
Vancouver

Thank you for making the Nat and Drew show a better show. And thanks for all the great tips, advice and support you give me.