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Content Superhero Chapter 1: Content Kryptonite Webinar on Demand - $19

Content Kryptonite: What Causes Tune Out…

The fastest way to increase your ratings is to keep current listeners around longer. In the first  chapter of the Content Superhero series, Tracy Johnson shows you the six things that cause listeners to tune out. Based on hundreds of research projects with thousands of listeners, you’ll know exactly what runs listeners off.



  • When listeners tune out and why.
  • Why is it so hard to gain attention?
  • When is talk better than music? Or is talk always a tune out?
  • How long do listeners give you before they tune out?
  • What causes breaks to bog down.
  • Is it really just talk that drives them off? Or is it more complex?

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.

Insiders: Watch It Now for Free Here!

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.


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Here's what the radio industry says about Tracy Johnson Media Group.

Turk, Rachel & Alex

Turk, Rachel & Alex
Morning Show, 101.3 The Bounce
Halifax, Nova Scotia

Tracy has taught us the value of becoming famous with benchmarks, learning what works, how to approach it, when to know to get out and most of all, relating it to the listener’s daily life.

“Amateur” Alex

“Amateur” Alex
Air Personality, 101.3 The Bounce
Halifax, Nova Scotia

Learning to hook the listener in the first few seconds changed our show! In a world full of distractions, Tracy showed us how every second counts, and it’s made us part of the TJMG #1 club!

Kristin Klingshirn

Kristin Klingshirn
Air Personality, The Bert Show

It takes a lot of work to make it sound this show easy and effortless. Every day I strive to be a better story teller and generator. Tracy gave the tools to focus my stories to be more concise, conversational and most importantly... compelling.