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Content Superhero Chapter 1: Content Kryptonite Webinar on Demand - $19

Content Kryptonite: What Causes Tune Out…

The fastest way to increase your ratings is to keep current listeners around longer. In the first  chapter of the Content Superhero series, Tracy Johnson shows you the six things that cause listeners to tune out. Based on hundreds of research projects with thousands of listeners, you’ll know exactly what runs listeners off.

 

Including:

  • When listeners tune out and why.
  • Why is it so hard to gain attention?
  • When is talk better than music? Or is talk always a tune out?
  • How long do listeners give you before they tune out?
  • What causes breaks to bog down.
  • Is it really just talk that drives them off? Or is it more complex?

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.

Insiders: Watch It Now for Free Here!

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.

 

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Here's what the radio industry says about Tracy Johnson Media Group.

Robin Haggar

Robin Haggar
Program Director,
Canada

I have never seen such a strong 'how to get there' guide about show and personality development.

Malone

Malone
Air Personality, 95.9 The Ranch
Dallas

As a major market air personality, I can uneqiuivocally say that Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.

Brad Muir

Brad Muir
Program Director, Bell Media
Halifax, Nova Scotia

I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.