Webinar On Demand

Content Superhero Chapter 1: Content Kryptonite Presentation & Slides - $19

The fastest way to increase your ratings is to keep current listeners around longer. They already like you, and have demonstrated an interest in what you offer. So doesn’t it make sense to focus on what causes your current audience to leave, and minimize that damage?

In this presentation, Tracy Johnson shows you six things that cause listeners to tune out.

Based on hundreds of research projects with thousands of listeners, you’ll know exactly what runs listeners off, and when. This will empower you with the information to protect your show and get more value from existing listeners.


  • What causes listeners tune out.
  • The high-risk times of each break that sends them to the exits.
  • Why personalities fail to gain attention…and why they lose it.
  • Is talk really a tune out? When is talk better than music?
  • How long do listeners give you before they lose interest and tune out?
  • Two specific things that cause breaks to bog down.
  • Secrets to use to keep listeners glued to your show.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Eric Rowe

Eric Rowe
Producer, Roula & Ryan

I love your website and material. What amazing stuff.

Cub Carson

Cub Carson
Air Personality, Country 101.1

Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.

Angie Poirier

Angie Poirier
Morning Personality, Majic 100
Ottawa, Ontario, Canada

Tracy really makes the learning process fun. He lights a fire in us to want to always improve. I'll always value his input!