Webinar On Demand

Content Superhero Chapter 1: Content Kryptonite Webinar on Demand - $19

Content Kryptonite: What Causes Tune Out…

The fastest way to increase your ratings is to keep current listeners around longer. In the first  chapter of the Content Superhero series, Tracy Johnson shows you the six things that cause listeners to tune out. Based on hundreds of research projects with thousands of listeners, you’ll know exactly what runs listeners off.

 

Including:

  • When listeners tune out and why.
  • Why is it so hard to gain attention?
  • When is talk better than music? Or is talk always a tune out?
  • How long do listeners give you before they tune out?
  • What causes breaks to bog down.
  • Is it really just talk that drives them off? Or is it more complex?

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.

Insiders: Watch It Now for Free Here!

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.

 

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Here's what the radio industry says about Tracy Johnson Media Group.

Stephanie Hunter

Stephanie Hunter
Brand Director, Corus Entertainment
Kingston, Ontario, CAN

Tracy takes theories and adds a unique spin to get people engaged and excited about radio. Everyone on the team from promotions, creative writers, and programmers can put the ideas in play.

Jonny Holly & Nira

Jonny Holly & Nira
Air Personalities, Virgin Radio
Vancouver

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.

Rick Morton

Rick Morton
Air Personality , Z90
San Diego

Insiders is an unending resource that contributes to my show daily. It’s loaded with fresh content, but the tools help you develop as a true radio personality that stands above the rest. And it’s all in one place!