Webinar On Demand

Content Superhero 2: What Causes Tune In? Presentation & Slides - $19

The second in the Content Superhero Series, this presentation shows you why listeners tune in and what keeps them glued to the radio…so you can do it more!

Tracy Johnson shows you how to develop your content superpowers to keep listeners coming back over and over.

Including:

  • What are good reasons for listeners to tune in?
  • What do listeners expect, and how can we be sure to give it to them?
  • What do they want that they don’t know how to tell us?
  • What kind of content causes reaction?
  • Contests: Cheap tactic or useful strategy?
  • What’s more important: Talent or great content?
  • The 6 keys to developing a personality that truly attracts listening.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.

 

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Here's what the radio industry says about Tracy Johnson Media Group.

Jagger & Kristi

Jagger & Kristi
Air Personalities, Magic 92.5
San Diego

Tracy has great ideas, and taught us how apply ideas to build on our strengths. With his guidance, we have joined the TJMG #1 Club at two different stations. His passion is contagious and he’s the best motivator we have ever worked with!

Gregg Wolfson

Gregg Wolfson
VP/GM, Local Media San Diego
San Diego, CA

Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition.

Marc Thibault

Marc Thibault
Program Director, Rouge-FM
Montreal

I presented your webinar The Ratings Game to my team and we made a priority to give appointments listening. Our station grew from 15 to 22 shares in 18-54 for our adult station Rouge fm. Thanks for the inspiration!