Webinar On Demand

Content Superhero 2: What Causes Tune In? Presentation & Slides - $19

The second in the Content Superhero Series, this presentation shows you why listeners tune in and what keeps them glued to the radio…so you can do it more!

Tracy Johnson shows you how to develop your content superpowers to keep listeners coming back over and over.


  • What are good reasons for listeners to tune in?
  • What do listeners expect, and how can we be sure to give it to them?
  • What do they want that they don’t know how to tell us?
  • What kind of content causes reaction?
  • Contests: Cheap tactic or useful strategy?
  • What’s more important: Talent or great content?
  • The 6 keys to developing a personality that truly attracts listening.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Richard Gray

Richard Gray
Market Manager, Bell Media
Ottawa, Ontario, Canada

I hope you know how deeply appreciated and well respected your work is. Your visits are something the morning show teams looks forward to and the relationships you have developed with key talent transcended that of any consultant.Simply put, you make us much, much better with your always thoughtful coaching and personal approach.

Jesse James

Jesse James
Air Personality, Big 98.7 KLTA
Fargo, ND

I really liked the eBook Winning Features & How to Use Them! Great insight! I use features hourly and daily and some of these I hadn't heard before! Thanks!

Jeff Elliott

Jeff Elliott
Air Personality, KYXY
San Diego

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.