Webinar On Demand

Content Superhero 2: What Causes Tune In? Webinar on Demand - $19

Content Superhero 2: What Causes Tune In…

The second in the Content Superhero Series, this webinar shows you why listeners tune in and what keeps them glued to the radio…so you can do it more! Tracy Johnson shows you how to develop your content superpowers to keep listeners coming back over and over.


  • What are good reasons for listeners to tune in?
  • What do listeners expect, and how can we be sure to give it to them?
  • What do they want that they don’t know how to tell us?
  • What kind of content causes reaction?
  • Contests: Cheap tactic or useful strategy?
  • What’s more important: Talent or great content?
  • The 6 keys to developing a personality that truly attracts listening.

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.

Insiders: Watch It Now for Free Here!

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.


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Here's what the radio industry says about Tracy Johnson Media Group.

Bert Weiss

Bert Weiss
Air Personality, The Bert Show

Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He's made us better individually and a better all around team.

Steve Goldstein

Steve Goldstein
President, Amplify Media

Your webinar presentation was terrific, outstanding, valuable, compelling, fresh, informative… ALL great things. I look forward to more.

Stephanie Hunter

Stephanie Hunter
Brand Director, Corus Entertainment
Kingston, Ontario, CAN

Tracy takes theories and adds a unique spin to get people engaged and excited about radio. Everyone on the team from promotions, creative writers, and programmers can put the ideas in play.