Webinar On Demand

Content Superhero 2: What Causes Tune In? Presentation & Slides - $19

The second in the Content Superhero Series, this presentation shows you why listeners tune in and what keeps them glued to the radio…so you can do it more!

Tracy Johnson shows you how to develop your content superpowers to keep listeners coming back over and over.

Including:

  • What are good reasons for listeners to tune in?
  • What do listeners expect, and how can we be sure to give it to them?
  • What do they want that they don’t know how to tell us?
  • What kind of content causes reaction?
  • Contests: Cheap tactic or useful strategy?
  • What’s more important: Talent or great content?
  • The 6 keys to developing a personality that truly attracts listening.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Be a Content Superhero
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The science of research meets the art of performance  in this revolutionary ebook that shows what causes tune out, tune in and how you can apply it on the air.

 

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Here's what the radio industry says about Tracy Johnson Media Group.

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio
Canada

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.

David Corey

David Corey
VP/Programming, Bell Media
Canada

Tracy knows exactly how a great morning show should sound, and he has helped so many of our shows get there. He has helped us win another gold medal.