Webinar On Demand

Build a 5-Star Personality Brand Presentation & Slides - $19

Build a 5-Star Personality Brand…

See talent coaches Tracy Johnson and Angela Perelli as they share the step by step process of how to build a 5-star personality brand. These are the same techniques they use with clients all over the world.


  • Exactly how to build and in-depth personality brand profile, one step at a time.
  • How to develop an on-air brand that actually matters.
  • The 6 keys to a winning personality brand.
  • How to communicate your brand through on-air content.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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Here's what the radio industry says about Tracy Johnson Media Group.

Sarah BeeBe

Sarah BeeBe
Air Personality, Z90
San Diego

Tracy is the most knowledgeable, insightful & inspiring person I’ve ever worked with. Every time I meet with Tracy, I'm left feeling inspired & challenged to step up my game... and it's just an added bonus that he's totally fun to work with :)

Nira Aurora

Nira Aurora
Air Personality, Virgin Radio

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.