Webinar On Demand

Be An Audience Magnet With a Custom Audience Persona Webinar on Demand - $19

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this webinar on demand, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.
Audience Persona template in .ppt format

 

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Webinar: Treat Them Like Dogs
How to Train and Develop On-Air Superstars

Learn Tracy Johnson's proven methods for getting the most from air talent. You'll discover the secrets to managing and inspiring personalities to perform with confidence. Packed with practical advice for programmers, managers and talent coaches. It's just like training a puppy!

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Here's what the radio industry says about Tracy Johnson Media Group.

Steve Goldstein

Steve Goldstein
President, Amplify Media
Connecticut

Tracy has been a consistent industry thought leader and a guy who blows up 'table and chair' thinking. Radio needs more of that.

Kristin Klingshirn

Kristin Klingshirn
Air Personality, The Bert Show
Syndicated

It takes a lot of work to make it sound this show easy and effortless. Every day I strive to be a better story teller and generator. Tracy gave the tools to focus my stories to be more concise, conversational and most importantly... compelling.

Greg Simms

Greg Simms
Air Personality, KRTH
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!