Webinar On Demand

Be An Audience Magnet With a Custom Audience Persona Webinar on Demand - $19

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this webinar on demand, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.
Audience Persona template in .ppt format

Insiders: Watch It Now for Free Here!

 

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Webinar: How to Fix Your Radio Station to Appeal to Generation Now!
What I learned from an in-depth study on millennial listeners, and how to apply it to your radio brand today!

Join Tracy Johnson for this inspiring and eye-opening deep-dive into the listening patterns and habits of today's generation: Millennials. Be prepared for new insight and bold steps you should be taking now to prepare your station for the future.

 

Get Access to This Webinar Now!
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Here's what the radio industry says about Tracy Johnson Media Group.

Sam Elliott

Sam Elliott
VP/Manager, Northern Lights Broadcasting
Minneapolis

Tracy and his group are the best! They provide valuable, useful and marketable promotions and advice to help us reach our goals. Simply put: they GET it.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.

Turk, Rachel & Alex

Turk, Rachel & Alex
Morning Show, 101.3 The Bounce
Halifax, Nova Scotia

Tracy has taught us the value of becoming famous with benchmarks, learning what works, how to approach it, when to know to get out and most of all, relating it to the listener’s daily life.