Webinar On Demand

Be An Audience Magnet With a Custom Audience Persona Webinar on Demand - $19

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this webinar on demand, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.
Audience Persona template in .ppt format

Insiders: Watch It Now for Free Here!

 

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Social Media Specialist Lisa Waters and Tracy Johnson show you how radio stations and personalities can get the most out of Twitter. Loaded with examples of what to do-and what not to do-this webinar is a must for station or talent with a Twitter account.

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Here's what the radio industry says about Tracy Johnson Media Group.

Robin Haggar

Robin Haggar
Program Director,
Canada

I have never seen such a strong 'how to get there' guide about show and personality development.

Robin Farrel

Robin Farrel
Morning Show Host , KOOL 107.3
Victoria, British Columbia

Tracy's help is pretty much 24/7. If we struggle with a topic or show idea, we send it to him and he gets back to us right away... usually with a better idea. :)

Patrick Quarcoo

Patrick Quarcoo
President/CEO, Radio Africa
Nairobi

When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.