Webinar On Demand

Be An Audience Magnet With a Custom Audience Persona Webinar on Demand - $19

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this webinar on demand, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.

What You Get:

Link to watch video on demand.
Webinar outline and notes in .pdf format.
Webinar slides in .pdf format.
Audience Persona template in .ppt format

Insiders: Watch It Now for Free Here!

 

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

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Webinar: Make Features & Benchmarks Your Best Friend
How to Develop Can't-Miss Moments Every Hour Every Day

Quick: What's James Corden famous for? That's right. Carpool Karaoke. It happens to be a feature of his late-night TV show. Features and benchmarks are one of the most important aspects of building a brand, creating anticipation and driving tune in moments every day. In this webinar, I'll show you how to identify them for your personality in your march to #1.

Get Access to This Webinar Now!
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Here's what the radio industry says about Tracy Johnson Media Group.

“Amateur” Alex

“Amateur” Alex
Air Personality, 101.3 The Bounce
Halifax, Nova Scotia

Learning to hook the listener in the first few seconds changed our show! In a world full of distractions, Tracy showed us how every second counts, and it’s made us part of the TJMG #1 club!

Keith Chinnery

Keith Chinnery
Program Director, CKLW
Windsor

The morning show’s sounding great. I’m hearing lots of forward promoting, to the point that I'm even getting pulled in, wondering what they’ll be talking about. Everyone is rejuvenated by your visits and ideas.

Eric Rowe

Eric Rowe
Producer, Roula & Ryan
Houston

I love your website and material. What amazing stuff.