In this seminar, Tracy Johnson provides details of skills every radio personality should develop to become a dynamic, charismatic, storyteller.
Tracy takes theories and adds a unique spin to get people engaged and excited about radio. Everyone on the team from promotions, creative writers, and programmers can put the ideas in play.
As a major market air personality, I can uneqiuivocally say that Tracy is the top talent coach and programming consultant in the nation. He knows what works on-air and promotionally to excite listeners and drive ratings.
Tracy’s knowledge and experience gives him instant credibility but it’s his common sense approach and breakdown of basic programming elements that makes him relatable to the programming team and on-air staff. He uses real, every day examples to demonstrate his point and makes it easy to take the next logical step.
Tracy really makes the learning process fun. He lights a fire in us to want to always improve. I'll always value his input!
I love that Tracy makes things crystal clear for talent and for PDs. Whether it’s positive reinforcement or critical advice, it’s always direct, on strategy and from the audience’s point of view. Our morning shows have grown tremendously with his guidance.