Treat Them Like Dogs… Attention Program Directors and Managers who want to develop on-air superstars: You’re about to discover the secrets of how to manage radio personalities without the pain of confrontation and long, […]
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This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.
Tracy has provided a very clear development path for our morning teams, and has moved the needle in both a startup show and a veteran team.
Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.
Tracy takes theories and adds a unique spin to get people engaged and excited about radio. Everyone on the team from promotions, creative writers, and programmers can put the ideas in play.
Working with Tracy has made our show began to sound much more like an invitation to join us and become a part of our conversation instead of a presentation pushed out to them.