Teases

How To Get More TSL By Mastering The Art Of The Tease

The fastest way to increase ratings is to get more listening from those who already like you and are listening regularly. This is radio’s version of serving “fries with that” or super-sizing an order at a fast-food restaurant. And it’s done through teases.

Teasing is a promotional skill that every personality can and should master. A good tease creates curiosity, seducing the listener to stay tuned or remember to come back.

There are many types of teases, each playing a significant role in building a ratings growth strategy.

Dig in to the resources here and discover how to apply it to your show.

 

Additional Resources:

Articles & Links

Teasing HQ:  Click Here>>>

The Art of the Tease: Seduction: Click Here>>>

If It’s On The Air, Tease It. Even The News: Click Here>>>

The Beauty of the 80/20 Tease: Click Here>>>

How to Disguise a Tease as Content: Click Here>>>

Teases That Get Listeners Through Commercial Breaks: Click Here>>>

8 Things to Steal From Social Media to Improve Teasing: Click Here>>>

A Radio Tease Is Like a Highway Sign: Click Here>>>

Gamify Teases With The Multiple Choice Tease: Click Here>>>

Using Audio as a Taste of What’s Coming Up: Click Here>>>

How to Rob a Ratings Bank: Knowing When To Tease: Click Here>>>

How to Master The Transition Tease: Click Here>>>

How to Stack Multiple Teases In One Break: Click Here>>>  

Case Study: Make Them Stay for the Payoff: Click Here>>>

 

Webinars

30 Teasing Tips in 30 Minutes: Click Here>>>  For Insiders Click Here>>>

eBooks

Coming Soon

Stephanie Hunter

Stephanie Hunter
Brand Director, Corus Entertainment
Kingston, Ontario, CAN

Tracy takes theories and adds a unique spin to get people engaged and excited about radio. Everyone on the team from promotions, creative writers, and programmers can put the ideas in play.

Tom Jokic

Tom Jokic
Producer, CHUM-FM
Toronto

I love Insiders. We get excellent phone topics that turn into great segments on the air. It’s a key part of our preparation process.

Rick Morton

Rick Morton
Air Personality, Z90
San Diego

“Tracy is the Steve Jobs of radio. His ability to truly know how a listener experiences radio is unmatched.”