Make Features & Benchmarks Your Best Friends

Make Features & Benchmarks Your Best Friends

by Tracy Johnson

James Corden has become an international celebrity by turning his Carpool Karaoke feature into a pop culture sensation. His late-night TV talk show continues to grow because of the incredible reach of one regular feature on his show. Find out how to use features and benchmarks to improve your personality brand, drive tune-in occasions and establish your show.

Great features provide structure, build listener anticipation, position your personality and create promotable moments on the air.

Who It’s For: Programmers, Personalities and Managers

Length: 45 minutes to 2 hours

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

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@TracyJohnson