Winning Features and How To Use Them
by Tracy Johnson
There are plenty of opinions on what drives the millennial generation, but not many solutions for how to attract them to radio. Until now.
In this presentation, Tracy Johnson shares what he learned from dozens of focus groups and one-on-one interviews with today’s exciting and influential 18-39 year olds. And, you’ll get specific actionable advice that every station can start using almost immediately.
Who It’s For: Programmers, Personalities and Promotion Managers
Length: 45 minutes to 2 hours
Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.
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