Tracy Johnson Media Group morning radio consultant, personality and podcasting talent coach

The Art Of The Tease eBook

Tracy Johnson Media Group » Shop » The Art Of The Tease eBook

The Art Of The Tease eBook

$9.95

How would you like to have a show that causes listeners to lean in to find out what will happen next? And a show that sounds bigger than ever, even with the same amount of content? And what if that show were to suddenly come alive with segments that sound more provocative and enticing? I want that for you, too. The Art Of the Tease will help every personality create a stronger presence with more anticipated content that results in significant ratings growth. 

Category: Tags: ,

Description

How would you like to have a show that causes listeners to lean in to find out what will happen next? And a show that sounds bigger than ever, even with the same amount of content? And what if that show were to suddenly come alive with segments that sound more provocative and enticing? I want that for you, too. The Art Of the Tease will help every personality create a stronger presence with more anticipated content that results in significant ratings growth. 

I know you can do it because I’ve seen dozens of shows apply these principles successfully. Some have doubled and even tripled ratings by committing to mastering the tips and techniques in The Art Of The Tease.

Here’s what’s at the heart of a successful teasing strategy: The fastest way to increase ratings is to cause those already listening to want to hear more. Those listening already like you! Teasing urges listeners to get more of what they love by seducing them to listen longer, and return more often.

This should be at the top of every personality’s list of important skills to master. It may be more important than the actual content. After all, if listeners don’t get to a segment, they won’t hear it. And if they don’t hear it, there’s no ratings credit.

In my ebook The Ratings Game, I demonstrate how to Double Your Ratings by earning one extra listening occasion per day (one quarter-hour) and one more tune-in day per week (Daily Come). The

Art of The Tease may be the missing piece to turn an average-performing show into a top performer.

Teasing works if done well. Just follow the guidelines and strategies in this book. It includes everything you need to initiate and execute a customized teasing strategy.

I can’t wait to hear your success story.

 

Highlights:

Chapter 1: Why Tease:

  • The importance of teasing and why it may be more important than the content itself!
  • Three reasons to tease.
  • How teasing impacts ratings.

Chapter 2: What Is A Tease:

  • Teasing is seduction, and seduction is emotional.
  • How teasing is a service, just like a road map or programming guide.
  • How to open the curiosity gap.

Chapter 3 Keys To The Tease:

  • What is teaseworthy? If it’s on the air, it should be promoted.
  • Teasing with an external focus.
  • How to write, practice and test teases.

Chapter 4: When To Tease

  • How often should you tease?
  • Where to program teases in a programming clock.
  • Timing the teases for best results.
  • Teases that might work, but probably won’t!

Chapter 5: Gallery of Teases:

  • How to promote out of segments with a transition tease.
  • Turning a tease into a game for better results.
  • How to use audio in a tease.
  • Teasing before, during, and after information segments.

Chapter 6: Tips:

  • Specific tips for making effective teases instantly.
  • The easy-teasy method of tease writing.
  • Quick tips to fine-tune your strategy.

Chapter 7: Good Tease/Bad Tease

  • Take this quiz to rate the teases and test your new skills.
  • Tools and resources for even better teasing results.

Title