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Want Superstar Radio Talent? Here’s What To Look For

Dynamic radio personalities are the key to radio’s future. But not all talent is created equal. You don’t need personalities with a nice voice or someone that executes the format with precision. Today’s broadcasters […]

Harvest Your Life ebook

Find out how to create unique entertainment no other personality can perform by turning everyday life experiences and observations into dynamic content on the air.

Radio’s Guide to Attention-Winning Stunts Presentation and Slides

GUIDE TO ATTENTION WINNING STUNTS. Learn the important details of how to plan, stage and execute great stunts that attract attention and drive listening. Loaded with examples, watch this seminar before your next stunt!

A Realistic, Chaos-Based Theory to Convert Cume to Fans

It’s the Holy Grail of radio programming: How can we convert cume to fans? We spend a lot of time figuring out the strategy, but what if much of it is based on chaos […]

Your Show and The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 can be a great tool. Not many personalities use the technique. Or if they do, they don’t do it intentionally. […]

Are We Having Fun Yet?

Remember your first days in radio? You were so excited every day. You couldn’t wait to get to the station, just like kids looking forward to the first day of summer vacation. Those were […]

The Case For Show Imaging Separate From The Station

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked. […]

Ratings Case Study: If You Made Decisions Based On This Information, You Would Be Fired…

Imagine that you are deciding the future direction of your radio station. Let’s say you are considering a format change. You commission a perceptual research project to measure the health of your brand, current opportunities and […]

5 Ways to Fix The 25% of Your Programming That Sucks

Radio programmers obsess over their product. They research it, massage it, edit it and coach it. But they also ignore 25% of it. For most stations, at least 25% of what’s on the air […]

5 Radio Lessons From a Flock of Geese

Growing up on the plains of Nebraska, we saw the annual migration of geese and Sandhills Cranes. They flew south in the fall and north in the spring. And there are radio lessons from a flock of […]

Content Superhero: What Causes Tune Out

CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.

How To Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your […]

Help! My Social Media Content Is Better Than My Radio Show

Social media content had taken over the radio show. In our phone call, the morning show told me they were disappointed in the show that day. I asked why. Their response:  We were unprepared. […]

The Art & Science of Programming

Personality radio is both art and science. And it should be in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard the […]

Only Listen to Voices That Matter

Oh those voices. They get in your head, and tend to stay there, distracting you from your goals. Some of those comments are are meaningful. Others cause you to lose your mojo. But how […]

Using a Great Feature to Enhance a Show’s Brand [audio]

How do you reinvent a great radio brand with legendary personalities to stay on top of the market? By constantly evolving with new ideas, new techniques and fresh content. And one way to do […]

Radio Personalities: Learn Storytelling Skills The Pixar Way

Success on the radio is all about storytelling. It’s at the heart of every break every day. To be a better storyteller, it serve you well to learn from the best and the best […]

10 Ways Your Show Would Be Better If You Were More Like Trump

Love him or hate him, he won the election and became President. Donald Trump defeated everyone to win the most powerful position in the world. And while parents everywhere are freaking out that their […]

Become an On-Air Superstar ebook

You want to win on the air, but do you know how to make it a reality? In Become an On-Air Superstar, I share the step by step process of building a meaningful presence […]

Performance Basics: Trust Your Partner

Remember the creepy snake in “The Jungle Book”? The snake who sang “Trust in me” while looking exactly like someone you should absolutely, under no circumstances, trust? Chances are we all know someone that […]

Listeners As Cast Members Seminar on Demand

LISTENERS AS CAST MEMBERS. Attract more phone calls and get more value from those callers by learning the principles and tips in this fast-paced, common-sense seminar on demand.  

3 Programming Rules that Make No Sense

Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but rules can suck the life out of the sound of […]

What You Need To Know To Deal With Sensitive Topics [audio]

At a time when everyone is talking about politics, you’re not. Maybe management has issued an order that it’s off-lmits. Or you don’t want to deal with complaints. Or you don’t know how how […]

Making The Best Of The Dreaded Client Interviews

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify […]

What Causes Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It’s not a simple matter of eliminating […]