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Radio’s Best Prank Call Feature Now Features YOUR Talent

What the heck is a Phone Jibba? It's a daily, syndicated prank call, and one of the funniest things you can add to your show. Best of all, it's now available as a no-host version. Check it out.

Radio Personalities: Learn Storytelling Skills The Pixar Way

Success on the radio is all about storytelling. It’s at the heart of every break every day. To be a better storyteller, it serve you well to learn from the best and the best […]

5 Simple But Effective Ways to Improve Web Traffic for Your Business

In today’s increasingly tech-savvy world, the online presence of your business is of utmost importance. When you improve web traffic, you attract new potential customers, fans and followers. Without it, it’s difficult to grow, […]

3 Simple Ways to Make Email Newsletters 10 Times Better

Whenever you can make simple adjustments to deliver 10 times the results, that’s a pretty good tradeoff, right? How would you like to make 3 simple adjustments to your email newsletters for 10 times […]

Do More Music Morning Shows Work?

Throw this question out to a group of broadcasters and just sit back and be entertained. The debate over more music or more personality is a passionate one. While there are certain situations when de-emphasizing […]

The Case For Show Imaging Separate From The Station

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked. […]

Air Talent and Programmers Should Celebrate Air Check Meetings

In a perfect world, air talent would receive regular, constructive, positive comments. The PD would be supportive and upbeat. And upper management would act as a protective shield from other departments. In this make-believe world, […]

Fix Your Station For Generation Now: Understand Millennials

Over the course of several weeks, I sat down with over 150 millenials to learn their true feelings about radio. The project was conducted through focus groups and one on one interviews. And one […]

My Solo Show Can Beat Your Team Show Seminar on Demand

MY SOLO SHOW CAN BEAT YOUR TEAM SHOW: Are you on the air by yourself? There are special challenges in getting more personality without a partner to respond to. But you don’t need partners to […]

Content Superhero: What Causes Tune Out

CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.

8 Skills Managers Must Have To Coach Air Talent

In all cases, the goal of managing talent is to create a relationship that builds confidence with support for personal and professional growth. Wow. That’s a mouthful. You’re probably thinking, “Great, but what do […]

The 4 Things That Drive Listeners Crazy

There’s a thin margin between compelling, exciting and interesting entertainment and chaos that sends the audience reaching for the scan button, but there are two things that drive listeners crazy and cause the greatest […]

Master The 3 E’s Of Personality Radio [audio]

It’s the fifth letter of the alphabet. And in radio, it’s the most important one. “E” is for the 3 E’s of personality radio. There’s not enough show biz in radio. We’re too calculated. […]

How Fender Guitars Develops Digital Products That Move Their Business

45% of Fender guitars are purchased by absolute beginners and 90% of people who start playing quit within a year. Those were some of the insights discovered by Fender CEO Andy Mooney, who joined […]

Why Your Show Sucks on Monday, and 4 Things to Do About It

Most everyone hates Mondays. There’s even a Boomtown Rats song that made it an anthem in the 80s.  That day is tough for listeners and for radio personalities.  It’s different than every other day. […]

A Guide on How to Program Jingles

There are many different ways to identify your radio station, but many first time programmers…and even some experienced PDs…fall into ruts. Program jingles for greater effect. First, decide if you need jingles, or want […]

The Art & Science of Programming

Personality radio is both art and science. And it should be in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard the […]

Personality Profile: 10 Things I Learned From Kidd Kraddick

I still can’t believe he’s gone. It was my privilege to work with Kidd Kraddick for many years. He was one of the most gracious, kindest personalities I’ve ever met. Kidd was the first […]

The Fastest Way To Increase Radio Ratings Is to Reduce Tune-Out [audio]

Every time you turn on the mic, you start over. Think about your target listener choosing their station by listening with the radio on scan. When it’s on scan, you have just a few […]

Build A Video Studio For Less Than $500 [video]

It’s clear that video is a powerful tool for communication, engagement, exposing a brand, selling a product and getting attention online. There’s no reason to invest thousands of dollars in expensive cameras and video […]

How To Talk About Sensitive Topics Seminar on Demand

HOW TO TALK ABOUT SENSITIVE TOPICS. Learn how to deal with controversial, sensitive and polarizing topics without violating listener expectations. This seminar shows you the process to approach virtually any subject on the air. […]

Are You Delivering the Most Important Reason Listeners Choose Your Station?

Why do listeners choose your station? Do you know the most important reason listeners choose you over others? If you know the answer to that question, you’re equipped to program to it and earn […]

Do You Get Enough Complaints? Probably Not. Here’s How To Fix It

That title is weird. What do you mean by, “getting enough complaints”? From great interest comes great passion. From great passion comes a large fan base. From a large, passionate fan base, comes negative […]

Guide To Better Interviews ebook

Interviews don’t have to be a tune out. Learn to turn guest segments into radio gold. Guide To Better Interviews is packed with tips to use immediately.

5 Tips To Be Likable On The Air!

Attracting a large audience is pretty simple. Listeners who love you reward you with loyalty. That adds to your time spent listening. To make them love you, they must first like you. For higher ratings, get them […]

7 Ways To Be a Better Personality With Cinderella Storytelling

Cinderella is a wonderful story, but the beauty is in the way Disney tells it. It’s a combination of imagination, exaggeration and well-constructed details that bring a story to life. Radio personalities can learn many valuable […]