A Programmer Air Checks Santa
What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here’s how it may go if a programmer air checks Santa. It’s a one-way discussion, because […]
At MusicMaster, we place music directors and program directors who schedule their own music into two categories. There are artists and scientists. A scientist understands the mathematical boundaries of a music log as they obsess over perfect […]
PD’s and talent that discount the value of branding because of PPM measurement should rethink their position. PPM, of course, measures transactions (actual listening) rather than perceptions (reported listening). But branding still matters. I […]
by Tracy Johnson & Lisa Waters. To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]
The easiest way to improve your current ratings is to make content more important with effective teases. Teasing your best content is a critical step in the process of building and branding great moments […]
Game-changing guidance to transform your show, station & career.