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Is Being “Good” Good Enough? Going From Good To Great

Are you willing to do what it takes to go from good to great? There was a time when air personalities could win by being consistently good. Deliver a high quality performance in every […]

How To Win in Radio…or Any Business

The director of Marketing at Coca Cola delivered an amazing speech to advertising executives. This was back in the dark ages, a time before Facebook, smartphones and personalized music choices. It included a 10-point […]

Four Things Stephen Colbert Can Teach You About Better Radio Performance

As the Colbert Report was drawing to a close, I had the chance to be in the audience for a taping of The Colbert Report in New York. As a Colbert fan, it was great […]

A Bad Day On The Radio

Many of us have jobs. All of us have lives. And one thing that’s true about any job, or any life, is that sometimes you wake up in the morning and you just don’t […]

What Every Personality Should Know About Using Your Platform [video]

If you’re a baseball fan, you’ve probably heard of Sid Bream. Even if you’re not a baseball fan, you still may have heard of Sid. But Sid’s story has an application for every radio […]

How To Measure Listener Passion For Your Brand

Most of you have never done this. And it needs to change in the next 10 minutes. You can measure listener passion for your radio station. It’s free. Great price, huh?  And it’s fast. […]

Endorsement Ads That Sell and Entertain [audio] [video]

There’s a lot of money for air talent and radio stations in endorsement ads, if you follow a few smart principles. Advertisers love endorsements, whether a first-hand testimonial from a high profile personality or […]

The 6 Biggest Causes of Listener Tune Out: How Many Are You Guilty Of?

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Keeping your existing listeners tuned in is the most dependable way of creasing share. The […]

4 Reasons Your Show Should NOT Be Like Donald Trump

Recently, I shared my thoughts on 10 ways your show could be better by being more like Donald Trump. Read that article here. It’s a political season, and fairness to both points of view is valued. So […]

This is Scary: Project VoCo Audio App That Gets Announcers to Say ANYTHING

You probably haven’t heard of Project VoCo, because it’s still in beta. But how many times do you wish you could get that air personality to say exactly what you want them to? Or […]

Radio Talent: You’re Killlng Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So […]

Programming Analysis: Is Talk Bad?

Analysis is killing some great moments on the air. And it’s holding back some radio stations. More specifically, programming over-analysis is crushing many air personalities. Reaction to ratings data and research has led many […]

Air Personalities: If You Love Pets, You Have to Use This

If you do anything with pets on your show, don’t miss this. It’s a heartwarming commentary in pictures from a dog’s point of view on the day he would be put to sleep. Titled […]

A Guide on How to Program Jingles

There are many different ways to identify your radio station, but many first time programmers…and even some experienced PDs…fall into ruts. Program jingles for greater effect. First, decide if you need jingles, or want […]

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It’s common to hear them complain about not having promo tools, trinkets or giveaways at events. […]

Discipline of Editing: Stop Jamming 3 Minutes of Content Into a 7 Minute Break? [video]

Discipline is a simple word, but a hard thing to practice. It is defined as “a system of rules of conduct.” Your rules of conduct should be embedded into your performance so they’re second […]

Guide To Better Interviews ebook

Now interviews aren’t boring timeouts. Learn the secrets of interview experts to get more value from guest segments on your show.

6 Ways to Determine How Long a Break Should Last

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. And, it’s one of the most important decisions to be […]

Personality Profile: Jay Thomas & The Greatest Talk Show Story Of All Time [video]

The late, great Jay Thomas was a radio personality. You probably know him for for his television roles from a variety of shows like Cheers and Murphy Brown. But at the heart of it […]

7 Ways To Be a Better Personality With Cinderella Storytelling

Cinderella is a wonderful story, but the beauty is in the way Disney tells it. It’s a combination of imagination, exaggeration and well-constructed details that bring a story to life. Radio personalities can learn many valuable […]

Making The Best Of The Dreaded Client Interviews

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify […]

Personality Profile: Stuart Scott’s Legacy [video]

You may or may not be familiar with the late Stuart Scott’s work at ESPN. If you’re not, you should study it, for he has great lessons for your show and career. He became […]

Want Superstar Radio Talent? Here’s What To Look For

Dynamic radio personalities are the key to radio’s future. But not all talent is created equal. You don’t need personalities with a nice voice or someone that executes the format with precision. Today’s broadcasters […]

What Taylor Swift Can Teach You About Radio Performance

She’s obviously wildly successful, wealthy and a household word. You may not like her or her music, but regardless of your opinion of her, there’s a lot that Taylor Swift can teach you about […]

Change Your Attitude, Change Your Future

If you work on a multi-personality show, collaboration is required. And a productive, positive, supportive, creative environment doesn’t happen by accident. It’s intentional. Negativity leads to poor performance. If that’s the situation where you […]