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The Art & Science of Programming

Personality radio is both art and science. And it should be in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard the […]

Make Information a Tune In Not a Tune Out Seminar on Demand

MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.

How to Get Into Fan Conversations

If you’re active on social media, you know how valuable it is to get into fan conversations. Being relevant is important to a radio show, but so is being relatable. If you can be […]

How to Handle Management’s Ratings Freak Out

Ratings freak out is understandable, but management needs to understand the real causes. In this guide to avoiding ratings freak out, I’ll share with you: Ratings fluctuate, and there’s no thing we can do to […]

The Incredible Power of Super Listeners

You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. Seriously. There are few stations that can’t […]

3 Reasons Listeners Say: What? Sorry, I Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem […]

What Radio Personalities Can Learn From Actor Alan Ladd

A huge ego caused Alan Ladd's career to fall short of his potential, and he same problem is holding back many radio personalities.

Radio Talent: You’re Killlng Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So […]

Just Getting it Over The Net Won’t Win Wimbledon

In net sports like tennis and volleyball, you often hear the phrase “Just get it over the net!” At most levels of competition, just getting the ball over the net can result in victory, just […]

9 Ways to Win the Moment at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you actually do at events can be […]

Here’s Why Lists On The Air Are a Waste of Time [audio]

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life are great for […]

Storytelling Basics Seminar on Demand

STORYTELLING BASICS. Learn the principles that make for strong segments on the air by mastering the art of telling stories. Loaded with examples and common-sense advice, you’ll be a better storyteller starting tomorrow.

It’s Time to Rethink Programming Clocks

Any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos run going into stop sets. News airs at the top […]

What Taylor Swift Can Teach You About Radio Performance

She’s obviously wildly successful, wealthy and a household word. You may not like her or her music, but regardless of your opinion of her, there’s a lot that Taylor Swift can teach you about […]

Personality Profile: Jay Thomas & The Greatest Talk Show Story Of All Time [video]

The late, great Jay Thomas was a radio personality. You probably know him for for his television roles from a variety of shows like Cheers and Murphy Brown. But at the heart of it […]

Running a Restaurant Made Gene & Julie a Better Morning Show

This post is written by my friends Gene & Julie Gates, stars of the Gene & Julie Show, which aired for nearly 8 years on KVIL/Dallas. They were the first show in 13 years […]

The Breaking News Syndrome: How to Get Attention For On-Air Segments

If you want to turn up the volume on listener attention, give them a warning! Breaking News is a tactic you see in media everywhere. It adds immediacy and interest to what’s about to […]

Storytelling Basics eBook

Find out how radio personalities can master the art of telling stories on the air.

How Special Radio Stations Win With Attention to Detail

Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often, […]

The Secret To Creating Winning Personality Radio and Food?

Personality radio and food: two of my favorite things! I’m often asked the secret of creating winning personalities. How do we do it? What makes some shows winners and others…not winners? Is it art? […]

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their commuinities. Those from another place just don’t “get” it, but the locals can feel it. There’s a vibe that reflects the audience […]

This Restaurant Lost My Business The Same Way You May Be Losing Listeners

For many years, my wife and I were regulars at a local Mexican restaurant. It was one of our favorite spots. I’m talking about avid, passionate fans. We were there at least once a week, often twice. […]

Radio Is Not Free: The Cost of Listening

Nearly everything in life is a value exchange. There is a price and a value. Value drives every transaction. This dynamic drives the entire economy. Yet since consumers don’t pay cash for radio, it’s […]

3 Ways to Impact Ratings by Thinking “Outside-In”

Radio is a peculiar industry that permeates all aspects of a programmer’s life. A radio station requires so much time and attention, it is hard to keep perspective. There are a million details, and […]

6 Ways to Determine How Long a Break Should Last

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. And, it’s one of the most important decisions to be […]