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Personality Profile: Dan Patrick, Master Interviewer

Dan Patrick is a master interviewer. I’m a sports fan, and listen to a lot of sports talk radio. But it wouldn’t matter what the subject was. Dan Patrick is one of the best […]

The Great Radio Purge of 2020

What a start to 2020. Nearly everyone in the radio industry has either lost a job or knows someone who has. The Great Radio Purge came suddenly and cut deep. And there may be […]

Personalities Promoting Music: Music Promoting Personalities

I’ve never known of a legendary music station without great personalities. And I’ve rarely heard of truly dominant personalities on a music station without a strong music base that supports them. Personalities promoting music […]

Personality Profile: Jonathan Wier – #1 in Kansas City

The email landed in my inbox from Jonathan Wier. In short, he said, For the first time ever my show (The Jonathan Wier Show 6-9pm on KMBZ in KC) is #1 in every single […]

If It’s On The Air, Promote It

Here are some profound programming words to live by that are more relevant heading in to 2019 than ever before: If it’s on the air, promote it! If you won’t promote it, take it […]

Master The 5 Rules For Better Stories

There are as many ways to tell stories as there are story tellers. Style is unique to the performer. Yet, there are constants that transcend the individual. Pixar developed a great template of 22 […]

How To Air Check Radio Personalities Seminar on Demand

HOW TO AIR CHECK RADIO PERSONALITIES: Air check sessions are one of the most difficult parts of the job for any program director or talent coach. They often become confrontational rather than creative. They’re […]

Build A Video Studio For Less Than $500 [video]

Video marketing is a powerful tool for communication, engagement, exposing a brand, selling a product, and getting attention online. And it’s never been less expensive. There’s no reason to invest thousands of dollars in […]

The Fastest Way To Increase Radio Ratings Is to Reduce Tune-Out [audio]

Every time a radio personality turns on a mic, they start over. It’s a new challenge, and a new opportunity, to build audience attention starting at zero. That may sound dramatic, but it’s true. […]

How To Create Videos That Spike Ratings

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there’s tremendous potential for air personalities to build a […]

The Danger of Too Many Open Breaks

There’s an old saying: “Be careful what you wish for”. It has applications for radio personalities, too, especially when it comes to open breaks. Open breaks are segments on a show that has nothing […]

Stand Up to Criticism: Be Like Mr. October

One of the most quotable and colorful players in the history of baseball, Reggie Jackson once described himself as “The Straw That Stirs The Drink.” Bold. Colorful. Memorable. Depending on how you view it, […]

Personality Profile: Howard Stern: Emotional Connections [video]

Howard Stern is the king of all media. It’s a self-assigned but well-earned title. Not only is Howard a great interviewer and communicator, he’s one of the most engaging personalities of his generation. His popularity […]

Personality Profile: Jeff & Jer And the Hall of Fame

It’s rare when a radio show becomes #1 at two stations in the same market. When a show does it six times in the same market, it’s historical. In fact, I think it’s only been done […]

The Most Powerful Word in Marketing

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there’s one word that delivers more response. It’s almost like a […]

Take The Audience To Disneyland

A visit to Disneyland or Disney World is great at any time of the year, but the experience is enhanced when realizing that it’s not for you. Disney is for guests and kids on […]

Fix Your Station For Generation Now: Understand Millennials

Over the course of several weeks, I sat down with over 150 millenials to learn their true feelings about radio. The project was conducted through focus groups and one on one interviews. And one […]

The Greatest of All Disciplines: Work Ethic

There were three important turning points in my career. Each was a building block in my career path. But none of the lessons would have been learned if it weren’t for a trait that […]

Radio Is Not Free: The Cost of Listening

Nearly everything in life is a value exchange. There is a price and a value. Value drives transactions. This dynamic drives the economy. Yet since consumers don’t pay cash for radio, it’s easy to […]

Just Being NICE Will Give Personalities an Advantage

Radio stations need listeners and fans. That’s obvious. The larger the fan base, the better. And if those fans are raving, passionate, loyal fanatics, stations can become virtually bulletproof from dramatic rating fluctuations. But […]

How To Win in Radio…or Any Business

The director of Marketing at Coca Cola delivered an amazing speech to advertising executives. This was back in the dark ages, a time before Facebook, smartphones and personalized music choices. It included a 10-point […]

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their commuinities. Those from another place just don’t “get” it, but the locals can feel it. There’s a vibe that reflects the audience […]

Get That Gig eBook

How radio personalities can win the job they want by standing out against all others.

Open Letter to Radio: It’s Time To Develop Personalities

The past few months have been filled with dramatic signs that point to a trend that’s been coming for many years. Nobody should be surprised. Technology continues to relentlessly encroach on the radio. And […]

The High Risk Zone of Every Talk Break

Why do program directors limit talk breaks? They’re usually not just trying to show who’s boss. There is usually a good reason. Every time a talk break begins, the station enters a high risk […]