Help! Digital Growth Is Eating My Ratings
Good news! Radio stations are doing a better job of engaging listeners online and in social media. And there’s more and more content available to consume online. This is fantastic. But at the same […]
Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating […]
Practical tips for radio personalities that will make you a more compelling, interesting and memorable air talent starting tomorrow! There are four IZES in personality radio: Localize, Personalize, Energize and Supersize. Master them all, […]
by Tracy Johnson. Get the book that’s helped thousands of broadcasters in more than 40 countries connect with listeners and grow in the art of great radio. A simple, direct, practical guide to creating […]
Content Superhero 3: Content That Rocks… Knowing what causes tune out (Content Superhero Chapter 1) and tune in (Content Superhero Chapter 2), how can you get it on the air? In the third chapter […]
Game-changing guidance to transform your show, station & career.