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Personality Profile: Jay Thomas & The Greatest Talk Show Story Of All Time [video]

The late, great Jay Thomas was a terrific radio personality. He’s best known for for television roles on shows like Cheers and Murphy Brown. But most of all, Jay was a storyteller. Thomas had […]

Radio Personalities Should Be The Face of Your Brand

I’ve been saying it for awhile now, and it’s time to say it again. Air personalities are the future of radio. And it’s high time to make them the face of your brand. In […]

Just Getting it Over The Net Won’t Win Wimbledon

In net sports like tennis and volleyball, you often hear the phrase “Just get it over the net!” At most levels of competition, just getting the ball over the net consistently results in victory. […]

7 Immediate Steps to Take Your Social Media Presence Seriously

Raise your right hand and repeat after me: “I will take my social media presence seriously. Beginning now. It’s not just a hobby, it’s a part of my identity. My brand. My future.” Good! […]

How To Open a Talk Break and Perform In the Listener’s Environment

I work with an air personality that is always striving for excellence. She works hard to be at the top of her craft, always seeking the little things that provide an edge. Lately, she’s […]

The Secret To Creating Winning Personality Radio and Food?

Personality radio and food: two of my favorite things! I’m often asked the secret of creating winning personalities. How do we do it? What makes some shows winners and others…not winners? Is it art? […]

A Cure For the IMEWEUS Virus

A virus that has spread through radio stations and personality shows all over the world. It starts slowly. Gradually, day by day, break by break, it spreads. I call it IMEWEUS. Over time, bad […]

Personal Stories That Affect Listeners Personally [audio]

Sharing personal stories can affect listeners personally. And powerfully. If you ever wondered if what you do on the air matters, read this. Air talent makes a difference in the lives of real people. […]

Personality Profile: Be Like Lucille Ball: Willing to Be Weird

Nobody wants to be average. Everyone wants to be normal. But everyone also wants to be unique. We want to stand out. But normal doesn’t stand out. It blends in. Radio personalities must be […]

A Freakin’ Hilarious Job Description for Program Director

I have to pass this along. It’s a hilarious job description for a program director. Some of it is dated, but it’s still quite funny. At the root of comedy is truth. Mix in […]

What Taylor Swift Can Teach You About Radio Performance

She’s obviously wildly successful, wealthy and a household word. You may not like her music, but regardless of your opinion, Taylor Swift sets examples for radio performance. Hard work and innovation are at the […]

Master The 5 Rules For Better Stories

There are as many ways to tell stories as there are story tellers. Style is unique to the performer. Yet, there are constants that transcend the individual. Pixar developed a great template of 22 […]

4 Ways to Turn Up The Volume on Your Personality [audio]

You hear a lot about cutting through the clutter to actually get your audience to hear you. It’s a noisy world. To get through, you have to turn up the volume on your personality. […]

Harvest Your Life Seminar on Demand

HARVEST YOUR LIFE: Find out how personalities can learn to create unique content only they can perform by turning everyday experiences and observations into entertainment.

The Fastest Way To Increase Radio Ratings Is to Reduce Tune-Out [audio]

Every time a radio personality turns on a mic, they start over. It’s a new challenge, and a new opportunity, to build audience attention starting at zero. That may sound dramatic, but it’s true. […]

The Components of Radio Ratings: Understanding the Math

The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple. But the math. Ahh, the math. That’s what causes broadcasters to pull their hair […]

Introducing AudioLogger: You’re Going To Want This

There is a new app that records every moment of any station in the world. The audio is instantly available to listen, edit, and export with a couple of clicks. And you can convert […]

What Every Personality Should Know About Using Your Platform [video]

If you’re a baseball fan, you’ve probably heard of Sid Bream. Even if you’re not a baseball fan, you still may have heard of Sid. But Sid’s story has an application for every radio […]

Features: What’s Your Carpool Karaoke?

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don’t because most people don’t. […]

Fresh Ways to Introduce Songs With Personality

I work with an air personality on a pop music station that has fallen into a rut. She is stuck and needs to find new ways to entertain the audience while executing the basics. […]

Using a Great Feature to Enhance a Show’s Brand [audio]

How can a radio station reinvent a great brand with legendary personalities to stay on top of the market? That’s a challenge. In this case, C100 in Halifax did it by constantly evolving with […]

11 Ways to Make a Syndicated Show Connect Locally

Broadcasters are proud of being live and local, and it can certainly be an advantage. But local is more about relevance than geography. If entertainment is a tie, local wins. But great performance beats […]

4 Subtle Signs Your Radio Show May Be Self-Absorbed

Nearly all great performers have a larger-than-normal ego. In fact, a healthy self-confidence or a swagger is necessary to be a compelling, confident air personality. But a self-absorbed show is deadly. In fact, it’s one […]

Radio Personalities Need More Presence

Developing a winning radio personality is like building a relationship with listeners. It takes time to grow a bond. It can’t be rushed, but managers can accelerate growth through the five stages of my […]

Build a 5-Star Personality Brand Seminar on Demand

BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.