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Leverage Your Brand & Make Money With Merchandising

Every radio manager is looking for a new revenue stream. Every PD is trying to find ways to increase visibility and presence. And every promotion manager is desperate for finding ways to build a […]

How To Really Get More At Work Listening

Programmers constantly try to find the Holy Grail for ratings growth. Most focus on occasions of listening, which is a valid concept, but isn’t really a strategy. Still, it’s proven that attracting existing listeners […]

Help! Digital Growth Is Eating My Ratings

Good news! Radio stations are doing a better job of engaging listeners online and in social media. And there’s more and more content available to consume online. This is fantastic. But at the same […]

2 Minute Drill: You Make The Call

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy shares the You Make The Call technique to […]

The Difference Between Relevant and Relatable… and Why It Matters [audio]

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it’s better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they’re […]

Tips To Improve Morning Show Promos

Promos designed to improve the results for a high profile radio show are important. Positioning personalities and character traits are also important. That means the time devoted to airing morning show promos is valuable. […]

How Drive Thru Radio Can Make Your Show More Listenable

Listeners are familiar with the radio. They know how it works. Turn on the car, and it comes on. Don’t like what you hear? Push the button until you get something that doesn’t make […]

How To Build A Radio Show With The GIFS System

Most folks think of GIFS as an animated photo found in their email box. But this GIFS is a system that could be just what is needed to add consistency and structure to a […]

Harvest Your Life Seminar on Demand

HARVEST YOUR LIFE: Find out how personalities can learn to create unique content only they can perform by turning everyday experiences and observations into entertainment.

How to Create Brain-Craving Content Your Audience Will Love

The key to winning fans is getting attention. And getting attention happens when you create brain-craving content. So understanding a little more about how the brain works could come in handy. Human beings naturally […]

Personalities: Be Proactive To Get Feedback

An increasingly common complaint from radio personalities is how little feedback they get from managers and program directors. As budget reductions continue to consolidate duties, overworked PD’s often don’t make time to listen to, […]

Personality Profile: Be Like Lucille Ball: Willing to Be Weird

Nobody wants to be average. Everyone wants to be normal. But everyone also wants to be unique. We want to stand out. But normal doesn’t stand out. It blends in. Radio personalities must be […]

Powerful Language For Strong Performance Seminar on Demand

POWERFUL LANGUAGE FOR STRONG PERFORMANCE.  How to communicate more effectively, provoke greater response and inspire audiences with simple adjustments to speech patterns.

Cast Your Radio Show Seminar On Demand

CAST YOUR RADIO SHOW:. Broadcasters often hire what they think is the best talent available, put them on the air together and then wonder why the magic doesn’t happen. It’s not enough to just […]

Should You Avoid Some Topics for Fear of Being Fired?

As an air personality, do you avoid topics for fear of being fired? Or getting in trouble with management? Or a client? How bold should you be? What risks are acceptable? You probably heard about […]

Radio Ratings Case Study: If You Made Decisions Based On This Information, You Would Be Fired…

Here’s a radio ratings case study that should scare you to death, question the ridiculousness of the ratings process, and chart a new course for measuring the impact of your station brand. I’ll tell […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. But regardless, a likable good nature is […]

Build A Video Studio For Less Than $500 [video]

Video marketing is a powerful tool for communication, engagement, exposing a brand, selling a product, and getting attention online. And it’s never been less expensive. There’s no reason to invest thousands of dollars in […]

Storytelling Basics Seminar on Demand

STORYTELLING BASICS. Learn the principles that make for strong segments on the air by mastering the art of telling stories. Loaded with examples and common-sense advice, you’ll be a better storyteller starting tomorrow.

4 Reasons Your Show Should NOT Be Like Donald Trump

Recently, I shared my thoughts on 10 ways your show could be better by being more like Donald Trump. Read that article here. It’s a political season, and fairness to both points of view is valued. So […]

9 Ways to Win the Moment at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you actually do at events can be […]

You Won’t Believe How Little Listeners Listen

Every morning you bust their hump to create great content and bring your “A” game to entertain fans and attract new ones. You’re grinding it out, day after day. You obsess about each and […]

Personality Profile: Dan Patrick, Master Interviewer

Dan Patrick is a master interviewer. I’m a sports fan, and listen to a lot of sports talk radio. But it wouldn’t matter what the subject was. Dan Patrick is one of the best […]

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process and the product is you. Imagine launching a brand without an online presence. That’s why every personality needs a website. Creating a great website is easier and […]

Why Do Radio Contests Work? Because Ratings Respondents Play

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game, and that […]

Become an On-Air Superstar ebook

A step by step guide to becoming a winning radio personality. Perfect for young talent.