Let's find what you're looking for...

Steal This Method On-Air PD’s Are Using to Air Check Themselves

As job descriptions for radio continue to evolve, duties and tasks pile up for everyone. That’s especially true for program directors. In many cases, especially in small and medium markets, a good programmer is […]

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio’s commercial problems continue. The ads have been horrible for awhile now. But it’s becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. Listeners know we have […]

You Won’t Believe How Little Listeners Listen

Every morning you bust their hump to create great content and bring your “A” game to entertain fans and attract new ones. You’re grinding it out, day after day. You obsess about each and […]

Music Research Done Right Seminar on Demand

MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.  

5 Radio Lessons From a Flock of Geese

Growing up on the plains of Nebraska, we watched the annual migration of geese and Sandhills Cranes. They flew south in the fall and north in the spring. And there are radio lessons from a flock […]

How Radio Ratings Work

Executives, programmers, and personalities inside tens of thousands of radio stations invest millions of dollars every quarter in an effort to win the ratings battle. Countless hours are spent obsessing about every detail. To […]

How Important Is Being Local?

In the never-ending dialogue about the perfect formula for winning radio, a discussion on the value of Live & Local is always looming. It ranks just behind, “How much should we talk?” and “Where […]

This Restaurant Lost My Business The Same Way You May Be Losing Listeners

For years, my wife and I were regulars at a local Mexican restaurant. It was one of our favorite spots. I’m talking about avid, passionate fans. We were there at least once a week, […]

Cast Your Radio Show Seminar On Demand

CAST YOUR RADIO SHOW:. Broadcasters often hire what they think is the best talent available, put them on the air together and then wonder why the magic doesn’t happen. It’s not enough to just […]

3 Reasons Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem […]

Mike Shepard Joins TJMG

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group! I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and […]

The Art Of Performance: Ranting Is Not Storytelling

Ranting has taken over social media. Isn’t it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion. But it doesn’t work, does […]

7 Ways To Be a Better Personality With Cinderella Storytelling

Cinderella is a wonderful story, but the beauty is in the way Disney tells it. It’s a combination of imagination, exaggeration and well-constructed details that bring a story to life. Radio personalities can learn many valuable […]

2 Minute Drill: Earning The Right To Talk

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities must earn the […]

2 Minute Drill: Creative Ways To Use Zoom On Your Station

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about creative ways radio stations can and […]

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat. […]

Do You Get Enough Complaints? Probably Not. Here’s How To Fix It

This article’s title is weird. Nobody wants complaints. It’s a pain. But in personality radio, complaints are important. And most radio shows don’t get enough complaints. Let me explain. You Don’t Get Enough Complaints […]

The Passion Puzzle

As a radio performer, most personalities want to inspire a large fan base of raving fans. That leads to rating success, bonuses, and satisfaction in this amazing, wonderful business of radio. But how do […]

The Components of Radio Ratings: Understanding the Math

The radio Ratings Game is complex. The further one digs, the more complicated it seems. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is fairly simple. It’s the math […]

Escape The Radio Zone of Mediocrity to Launch Your Career

Radio personalities either have an impact on listeners or not. Everyone on the air is either a personality or announcer. There’s nothing in between. Radio needs more true personalities. So what holds some back? […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. Here’s a most unlikely source: Newspaper death […]

Forget Original Material: Focus on Unique Performances [audio]

Every time I work with an air personality that insists on creating original material that has never been done before, a shiver runs through me. They’re almost certainly going to fail. Their emphasis is on […]

The One Thing That Can Make You #1

Success often seems complicated. It’s hard to envision everything that goes into a winning strategy. But legendary performers usually credit a simple strategy as the key to their success. One of the most recommended […]

Do You Polish Entertainment Out Of Your Show?

Most clients hire a talent coach because they have a problem. Usually, that problem is performance. That makes sense, right? Often it’s a lack of understanding or expertise. Sometimes it’s a lack of talent. […]

How to Perform With the Conscience of the Listener

The first thing I teach clients is how to increase ratings by hanging onto those listeners who already like you and are listening. It’s the single fastest way to increase ratings. We do this […]