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Personality Profile: Stuart Scott [video]

Whether familiar with the late Stuart Scott’s work at ESPN or not, radio personalities should study him. Scott’s career produced great lessons for air talent. He became well known through a powerful personality, but […]

Radio Ratings: Higher Shares Are Driven By Daily Cume

Broadcasters that want higher ratings (and who doesn’t?) often misunderstand the key to increased ratings. They create strategies designed to play The Ratings Game to put stations in the best position for success. But […]

Personality Profile: Dominik Diamond [audio]

Dominik Diamond is a musicologist and an artist. He’s also an air personality. He has a unique ability to relate to the music. What he does between the songs simply makes the music sound better. […]

Storytelling Basics eBook

Find out how radio personalities can master the art of telling stories on the air.

A Realistic Way to Convert Cume to Fans

It’s the Holy Grail of radio programming: How can we convert cume to fans?  After all, fans have infinitely more value in time spent listening and actual revenue, as proven here. Stations spend a […]

This Restaurant Lost My Business The Same Way You May Be Losing Listeners

For years, my wife and I were regulars at a local Mexican restaurant. It was one of our favorite spots. I’m talking about avid, passionate fans. We were there at least once a week, […]

Only Listen to Voices That Matter

Oh those voices. They get in your head, and tend to stay there, distracting you from your goals. Some of those comments are are meaningful. Others cause you to lose your mojo. But how […]

The 5 Storytelling Steps Demonstrated

There’s an art to relating personal experiences on the radio. But every art is governed by principles and laws. There’s also a science to storytelling. The science of storytelling is in the structure of […]

Turn Daily Life Into Daily Content Seminar on Demand

TURN DAILY LIFE INTO DAILY CONTENT. Learn the art of harvesting your life experiences to create unique content that can’t be duplicated. This seminar shows the step by step process to develop stories based on topics.  

How to Get That Gig: 16 Do’s and Don’ts To Get The Job You Want

You  have the ability. The talent is there. Now the trick is to get the attention of decision makers. Orat least avoid screwing up a shot at a dream job. What is the best […]

Ratings Terms Every Programmer Should Know

Ratings are an odd and mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it’s important that programmers understand ratings terms and […]

7 Deadly Sins of Radio Personalities Seminar on Demand

7 DEADLY SINS OF RADIO PERSONALITIES. There are 7 things that prevent radio talent from becoming wildly successful air personalities. Find out what they are and how to overcome each of the 7 deadly […]

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Just Getting it Over The Net Won’t Win Wimbledon

In net sports like tennis and volleyball, you often hear the phrase “Just get it over the net!” At most levels of competition, just getting the ball over the net consistently results in victory. […]

How Successful Personalities and Programmers Fight Boredom

Boredom is one of the 7 Deadly Sins of Radio Personalities. Being bored isn’t really a sin, but boring listeners is. And when you’re bored, listeners will be soon. Still, there you sit, staring […]

Ultimate Show Makeover Seminar on Demand

ULTIMATE SHOW MAKEOVER. Every radio show needs to constantly evolve. How long has it been since you’ve made adjustments? This seminar takes you through the process to conduct a full personality makeover.

What HGTV Can Teach You About Your Brand

Knowing who and what you’re for are two of the most important things each media brand must understand. There’s a place for hard news, for engaging political debate and a place to escape from […]

Case Study: How Personalities Think Different

Part of Apple’s amazing rise to become the world’s most valuable brand came from the creative genius of Steve Jobs.  Jobs launched Apple’s Think Different campaign, positioning the company as progressive and innovative. A […]

Features: What’s Your Carpool Karaoke?

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don’t because most people don’t. […]

How To Program, Perform and Promote Through This Emergency

Nothing like this has ever happened before. So there’s no model. No template. What should radio stations do now in response to the fast-moving worldwide disaster that impacts every single person in the world? […]

Are You Delivering the Most Important Reason Listeners Choose Your Station?

Why do listeners choose your station? Do you know the most important reason listeners choose you over others? If you know the answer to that question, you’re equipped to program to it and earn […]

How To Deal With A Listener Complaint [audio]

It seemed like a never-ending battle with our audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio […]

Personality Profile: Jeff & Jer And the Hall of Fame

It’s rare when a radio show becomes #1 at two stations in the same market. When a show does it six times in the same market, it’s historical. In fact, I think it’s only been done […]

Become an On-Air Superstar ebook

A step by step guide to becoming a winning radio personality. Perfect for young talent.

Do You Get Enough Complaints? Probably Not. Here’s How To Fix It

This article’s title is weird. Nobody wants complaints. It’s a pain. But in personality radio, complaints are important. And most radio shows don’t get enough complaints. Let me explain. You Don’t Get Enough Complaints […]