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What Taylor Swift Can Teach You About Radio Performance

She’s obviously wildly successful, wealthy and a household word. You may not like her music, but regardless of your opinion, Taylor Swift sets examples for radio performance. Hard work and innovation are at the […]

Music Research Done Right Seminar on Demand

MUSIC RESEARCH DONE RIGHT. Online music research is highly effective if you follow these guidelines to attract more respondents that deliver more reliable and deeper information.  

Should You Program Your Radio Show Based on PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it’s possible to connect with the audience in a radio ratings world […]

8 Building Blocks To Develop a Personality Brand

A strong personal brand takes time, attention and effort. Most personalities don’t think about it enough. A personality brand should be actively managed. Just being on the air doesn’t automatically lead to success. Don’t […]

3 Ways To Help Talent Stay Off the Emotional Roller Coaster

Highly talented radio performers are usually highly volatile personalities. That’s why it seems they are on an emotional roller coaster most of the time. You know that personalities who are confident and feeling good about […]

6 Ways to Grow Your Database Without Being Annoying

Your most effective and most valuable promotion and marketing asset is your listener database. That’s especially true if you have gathered information each individual. But how do you grow your database without being annoying […]

This Station Doubled Their Ratings-And You Can Too

Every programmer would love to double their ratings, but most don’t think it’s really possible. It’s even less likely if the station already has a 15-share. The math doesn’t work, does it? Yes, actually, […]

How To Measure Listener Passion For Your Brand

Most of you have never done this. And it needs to change in the next 10 minutes. You can measure listener passion for your radio station. It’s free. Great price, huh?  And it’s fast. […]

Only Listen to Voices That Matter

Oh those voices. They get in your head, and tend to stay there, distracting you from your goals. Some of those comments are are meaningful. Others cause you to lose your mojo. But how […]

3 Reasons Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem […]

Radio Personalities: Learn Storytelling Skills The Pixar Way

Success on the radio is all about storytelling. It’s at the heart of every break every day. To be a better storyteller, it serve you well to learn from the best and the best […]

Do Listeners Want to Break Up With You? [video]

Consumers have changed. Effective marketing is about helping the audience feel good about themselves in your presence. And your show is a function of marketing. Watch this short video. If you replace “advertiser” with […]

How to Cross Promote Other Shows and Personalities [audio]

Radio stations overlook some obvious ways to grow their audience. We get hung up on reduced marketing budgets and seem to accept that there’ not much we can do. It’s not the case. You […]

Exaggeration Is a Key to a Great Story

Jeff & Jer were great storytellers. They shared their lives on the air every single day. How did they do it? By understanding story anatomy, and through creative exaggeration. Jeff Elliott shared some of […]

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Storytelling Basics eBook

Find out how radio personalities can master the art of telling stories on the air.

3 Sure-FIre Techniques That Will Turbo Charge Interview Results

Interviews are one of the most difficult of all skills for radio shows to master. Some personalities are naturally good at it, while others should simply stay away from guests-almost always! It may not […]

Personality Profile: Howard Stern: Emotional Connections [video]

Howard Stern is the king of all media. It’s a self-assigned but well-earned title. Not only is Howard a great interviewer and communicator, he’s one of the most engaging personalities of his generation. His popularity […]

Promos That Rock Seminar on Demand

PROMOS THAT ROCK. Every promo announcement on the air has the potential to persuade listeners, drive response and build your brand. Find out how to build effective promos that grow your audience and ratings.

Must Have Personality Traits For Radio Talent

This is the time most folks set goals with the intention of charting a course to a better year. Many stations set ratings or revenue goals. But there are so many variables, it often […]

Why Your Radio Show Needs A Talent Coach

Does your station need a radio talent coach? The answer is, Well, yes…Of course you do. Of course, I’m a bit biased. I’m a talent coach. But chances are your station, and the personalities […]

4 Subtle Signs Your Radio Show May Be Self-Absorbed

Nearly all great performers have a larger-than-normal ego. In fact, a healthy self-confidence or a swagger is necessary to be a compelling, confident air personality. But a self-absorbed show is deadly. In fact, it’s one […]

Here’s Why You Should Have Branded Radio Features

Air personalities are a funny bunch. They love the idea of open breaks, where they are free to create original content and tell stories that showcase character and personality. But they are often biased […]

Personality Profile: Brooke & Jubal, a Franchise Built on a Feature

Brooke & Jubal are a syndicated show originating on Movin’ 92.5 in Seattle. They offer an excellent show, for many reasons, but at the heart of their success is the way they execute prank […]

How to Create Brain-Craving Content Your Audience Will Love

The key to winning fans is getting attention. And getting attention happens when you create brain-craving content. So understanding a little more about how the brain works could come in handy. Human beings naturally […]