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The Harvest Your Life Brainstorming Technique

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station’s biggest clients. In other words, […]

The One Thing That Can Make You #1

Most clients know how much value we place on focus and simplicity. We frequently recommend a philosophy based on The Power of One. In fact, there’s one thing that can make you #1. How powerful is this […]

Format Update: The Death of Throwback Rhythm is Greatly Exaggerated

It happens with nearly every format that captures radio’s imagination as the next big thing. Followers pile in, and it’s proclaimed the “next big thing”. Then it hits a wall and is declared dead […]

The Ratings Game: Play It And Win It (Insiders)

Build A Video Studio For Less Than $500 [video]

It’s clear that video is a powerful tool for communication, engagement, exposing a brand, selling a product and getting attention online. There’s no reason to invest thousands of dollars in expensive cameras and video […]

7 Ways to Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience. And they feel it when we treat them with respect […]

Four Coaching Tips To Help Talent Tell Better Personal Stories

A priority for air personality should be an intense focus to create unique, original content from their personal lives and observations. The problem is most talent doesn’t have the experience, training or expertise to pull it off well. […]

Promotion: Win a Wife [audio]

If you’re a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and […]

Penn & Teller Show You The Importance of Show Chemistry

Everyone talks about show chemistry, that undefinable trait that is more felt than described. Experts say that chemistry can’t be forced. It just happens. Chemistry is critical to a show’s success, but most broadcasters misunderstand […]

Feature Idea: Radio Pictionary

You probably know how to play Pictionary. It’s the popular party game where team members guess what you’re drawing. But radio Pictionary? How does that work without the visual? Play the game on the […]

Relationship Feature: Deal Breaker [audio]

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and is great for solo shows as well. It creates a story, allows you […]

Feature: (Artist) A to Z Weekend

A feature made famous by rock stations, A to Z has several variations that work for many formats, though it’s most appropriate for library based stations. Classic Hits or Classic Rock is ideal. You […]

How To Build an Authentic Personality Brand

It seems that every air personality makes the claim that they are real, but they don’t really know what that means. Being real doesn’t mean they have an authentic personality brand. Here’s some shocking advice: Don’t be real […]

Seminar: Air Check Meetings that Don’t Suck

Air checks shouldn’t be like water boarding, but many air personalities and programmers would both rather be locked in a cell with Jack Bauer than suffer through another meeting. In this seminar, Tracy teaches […]

Weekend Promotion: Spring Cleaning Weekend [audio]

This is a fun way to get attention and connect with a relevant event in listener’s lives. Spring Cleaning! The promotion can be fun, engaging and add personality to the show or station. Executing […]

10 Reasons to Treat Talent like Dogs!

Here’s some unexpected advice for programmers and managers: You should treat talent like dogs. Thats sounds strange coming from a radio talent coach, but hold on. Dogs are our best friends. They’re friendly, loyal and […]

Seminar: 30 Tips For Perfect Teases

Pre-promotion, or teasing, is one of the most important skills each personality should master. It’s one of the keys to improving TSL through more listening occasions. In this seminar, Tracy provides 30 clear, actionable […]

Content Superhero: Content That Rocks Seminar on Demand

 Content Superhero: Content That Rocks

Stay Focused To Avoid Being Sloppy

In a market I consult in, two personality oriented shows run the same feature, with the same name and a nearly identical premise, which involves a form of prank calls. There is one major difference. One […]

Yes, Improv Improves Your Radio Show

“Why are you going to the radio station at 4:30 in the morning? Don’t you guys just get on there and improvise?” Chances are you’ve heard this at least once in your career. I’d […]

Quick, Easy Ways To Test Hooks

Hooks are the most important part of each break on the air. If you don’t command listener attention quickly, they’re gone. A headline on an online post is designed to cause you to take action. […]

Air Check Radio Shows: Theme #13: Interactive

Whether you take listener phone calls or not, interactive is the name of the game. And you can air check that quality. Your show should be approachable, reachable and involved, and it needs to sound welcoming […]

Music Feature: Pay to Play

Pay to Play is the one time you can take payola-legally! This music feature is for a great cause-your cause. And it can raise money for a charity as well. This works best once […]

Are You Delivering the Most Important Reason Listeners Choose Your Station?

Why do listeners choose your station? Do you know the most important reason listeners choose you over others? If you know the answer to that question, you’re equipped to program to it and earn […]

It’s Time to Rethink Cash Contests

Spin the radio dial and you’ll hear contests and promotions on nearly every frequency. It’s part of what radio does well. And it works to herd those ratings respondents to your radio station. But […]