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The Secret To Creating Winning Personality Radio and Food?

Personality radio and food: two of my favorite things! I’m often asked the secret of creating winning personalities. How do we do it? What makes some shows winners and others…not winners? Is it art? […]

What Radio Personalities Can Learn From Actor Alan Ladd

A huge ego caused Alan Ladd's career to fall short of his potential, and he same problem is holding back many radio personalities.

Radio Is Not Free: The Cost of Listening

Nearly everything in life is a value exchange. There is a price and a value. Value drives transactions. This dynamic drives the economy. Yet since consumers don’t pay cash for radio, it’s easy to […]

It’s All About The Hook ebook

How to start fast with a powerful hook to create must-hear moments on the air.  

How This Feature Turned Into A Promotion [audio]

One of the best things that happen to radio stations is when the audience gets excited about a promotion. When that promotion points back to core brand values, it’s even better. And when it […]

2 Minute Drill: How to Coach Struggling Talent

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio programmers can coach struggling […]

Tell Better Personal Stories By Using the Content Decision Tree

There’s nothing like great radio talent telling personal stories from observation and real-life experiences. That’s unique content that nobody else can do. It’s also among the greatest risks of running listeners off your radio […]

Personalities Promoting Music: Music Promoting Personalities

I’ve never known of a legendary music station without great personalities. And I’ve rarely heard truly dominant personalities on a music station without a strong music base. Personalities promoting music can be a beautiful […]

Can Radio Win With Driverless Cars? [video]

Ford has a new CEO: Jim Hackett, the head of driverless cars at Ford, is not in charge. Effective immediately. This executive shakeup along with billions being invested by automakers and tech companies alike […]

Personality Profile: 10 Things I Learned From Kidd Kraddick

I still can’t believe he’s gone. It was my privilege to work with Kidd Kraddick for many years. He was one of the most gracious, kindest personalities I’ve ever met. Kidd was the first […]

Why Radio is Losing Credibility

Radio stations are not as high profile as they once were. But some of the damage is self inflicted. Radio is losing credibility with listeners by not paying attention to what’s on the air. […]

The George Costanza Guide to Personality Radio

Seinfeld reruns never get old. They are classics and rich with lessons in character development, show preparation and story structure for radio personalities and programmers. And good old George Costanza. Seinfeld’s best friend is […]

A Cure For the IMEWEUS Virus

A virus that has spread through radio stations and personality shows all over the world. It starts slowly. Gradually, day by day, break by break, it spreads. I call it IMEWEUS. Over time, bad […]

Get That Gig Seminar on Demand

GET THAT GIG: FREE SEMINAR Air personalities can learn how to take their career into their own hands with this FREE seminar on demand. Perfect if you are looking for that first on-air gig […]

Leverage Your Brand & Make Money With Merchandising

Every radio manager is looking for a new revenue stream. Every PD is trying to find ways to increase visibility and presence. And every promotion manager is desperate for finding ways to build a […]

Are You Delivering the Most Important Reason Listeners Choose Your Station?

Why do listeners choose your station? Do you know the most important reason listeners choose you over others? If you know the answer to that question, you’re equipped to program to it and earn […]

What They Hear Is All That Matters

What we think we communicate and what is actually communicated, are two different things. That’s true in real life exchanges, and when radio personalities perform on-air. It’s easy (and common) to assume the audience […]

Show Prep: The Missing Link Seminar on Demand

SHOW PREP: THE MISSING LINK.  How to evolve from being a Hunter/Gatherer to an entertaining storyteller. This seminar is about how to mine content for unforgettable moments on the air. 

Content Superhero: What Causes Tune Out

CONTENT SUPERHERO: WHAT CAUSES TUNE OUT? A research-based study that details the six things that cause listeners to tune out of radio segments and how to avoid the most common mistakes that drive listeners away.

In One Day, President Trump Set More Appointment Tune Ins Than Your Station Did

Whether you support him or loathe him, you have to agree that Donald Trump isn’t like any other president. The Donald may end up being known as the Tweeting President, which drives some of […]

Radio and The Art Of Sucking

I’ve been struggling with some hard concepts for awhile. It’s about the process of becoming a great personality or great radio station. And I’ve come to a conclusion. Great radio brands are created only […]

The Physics of Passion: Your Show and Loyal Fans

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of listening. But most stations do not have the courage to recruit and lead a passionate fan base. Not to get […]

Do You Get Enough Complaints? Probably Not. Here’s How To Fix It

This article’s title is weird. Nobody wants complaints. It’s a pain. But in personality radio, complaints are important. And most radio shows don’t get enough complaints. Let me explain. You Don’t Get Enough Complaints […]

What To Do About Nielsen’s Headphones Bonus

And so The Rating Game adjusts yet again. Nielsen has changed the methodology for gathering listening estimates in PPM markets by implementing a headphones bonus, and early returns indicate AQH has increased as a […]

Steal This Idea: Scott & Kelli’s Virtual Hug

There’s been so much tension in the world, Scott and Kelli decided everyone could use a hug. But with COVID restrictions, how? Then it hit them: A virtual hug. This is a terrific idea, […]