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The Santa Show [audio]

What could be better than having Santa Claus as one of your air personalities? The Santa Show is a winner, especially for AC and Hot AC stations targeting women, or for stations that flip […]

Sequencing Phone Calls Is as Important as the Caller

As a producer or talent, once you have a bank of calls lined up and your callers are properly coached to perform on the show, you may think your job is done. It’s not. […]

Seminar: History’s Greatest Storyteller!

Winning on the air is all about telling stories. Compelling, dramatic, emotional stories are at the heart of communication. In this seminar, Tracy shares 18 Lessons from Jesus Christ, the Greatest Storyteller in History. […]

7 Deadly Sins of Radio Personalities ebook (Insiders)

  by Tracy Johnson Sometimes the difference between a major break-through in your career is as simple as identifying what needs to be corrected. Air personalities commonly make 7 mistakes-the deadly sins-that hold them […]

Feature: Kid Does Weather [audio]

Three things on the radio are certain. Well, more than that, but these three things are relevant to this idea: 1) On most stations, listeners count on their radio stations to deliver a weather forecast. 2) […]

Feature: Prank Calls From Kids [audio]

Sometimes the antics you would like to do but can’t, are cute and funny when a kid does it. Prank calls from kids are a great spin on a popular feature. Prank Calls From […]

Just Getting it Over The Net Won’t Win Wimbledon

In net sports like tennis and volleyball, you often hear the phrase “Just get it over the net!” At most levels of competition, just getting the ball over the net can result in victory, just […]

How To Capture Broadcast Quality Audio on A Smartphone

If you’ve ever had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. But how can you capture […]

Fix Radio Traffic Reports in 4 Easy Steps

There’s no doubt that many (most?) of us get traffic information from a smartphone or navigation screen in our vehicles, rendering radio traffic reports far less valuable than in the past. In fact, an […]

How To Air Check Radio Shows: Theme #4: Relatable

Relating is connecting. It’s the ability to make your audience care by being personally and emotionally involved in your material. It means injecting your personality into the content so it stands out, comes alive. […]

History’s Greatest Storyteller Webinar on Demand

History’s Greatest Storyteller… Jesus loved stories. He told them in the streets, at dinner, with friends on the road, at synagogues and even on hillsides. Jesus may be History’s Greatest Storyteller. In this webinar, […]

3 Fundamental Ways to Improve Radio Contests

Look, radio contests work. They attract the right type of respondent, add a sense of immediacy and create excitement. But radio contests don’t work without effective promotion. There are lots of details to consider, but there are 3 […]

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major […]

Master The Basics (Insiders)

Benchmark: Chuck Norris Traffic [audio]

Benchmarks are things you become known for. Those things can be strategic, tactical, or kind of silly. That’s what this station does with Chuck Norris Traffic! Seriously? Chuck Norris doing traffic? Not quite. It’s […]

Feature: Is Anyone Listening Who.. .[audio]

A lot of stations do Is Anyone Listening Who…, but it’s a classic way to use those oddball human interest stories in the news and solicit interesting listener stories. How To Play Is Anyone […]

Why Do Radio Contests Work? Because of Who Plays! [video]

Why do radio stations offer promotions and on-air contests? After all, the vast majority of listeners come for the entertainment elements, don’t they? It’s about the music, or the information or the personality. True. […]

Here’s Why You Must Develop Personality Now

Radio has a bright future. We need to make some adjustments, but it’s not going away. But personality radio has a tremendous future. More evidence proves that air talent sets stations apart. And that’s why you […]

Promotion: Christmas Wish [audio] [video]

You’re probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. Here’s one that really stands out. The promotion requires a lot of coordination behind the scenes, but can be a […]

How To Air Check Radio Shows: Theme #9: Individual Performance

Talent that is able to perform with confidence almost always results in more character and personality.  This manifests in many positive ways. This air check technique focuses on individual talent performance. We break down each personality’s […]

Raise Money With Daily Drama

It’s a good thing to generate donations for a worthy cause and if you can raise money with daily drama to call attention to your show, you win! Radio stations are always promoting charitable […]

Game: Make Us Say Wow [audio]

This has been around for awhile, but if it hasn’t been done in your market, it works every time. Make Us Say Wow is a fun game, and an easy way to get stories […]

Be Like Lucille Ball: Willing to Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. And that means to stand out, you must be willing to be weird. What’s up with […]

Feature: Narc on Your Neighbor [audio]

Narc on Your Neighbor is a good weekly or recurring feature that works best for adult-targeted stations. We are listing this as a weekly feature but there is probably enough content to do this […]

Likability on Demand

The Likability Webinar… There is no formula that assures success. But there’s a fundamental quality that every air talent must have if they are to become a winning personality: Likability. In this webinar, you’ll […]