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How To Really Get More At Work Listening

Programmers constantly try to find the Holy Grail for ratings growth. Most focus on occasions of listening, which is a valid concept, but isn’t really a strategy. Still, it’s proven that attracting existing listeners […]

3 Sure-FIre Techniques That Will Turbo Charge Interview Results

Interviews are one of the most difficult of all skills for radio shows to master. Some personalities are naturally good at it, while others should simply stay away from guests-almost always! It may not […]

Storytelling Skill: Drop Audio Breadcrumbs

Isn’t it amazing how drama causes us to do things we ordinarily wouldn’t? An artist leads an audience through a maze of entertainment anxious to hear how a story will turn out. On the […]

How To Overcome Bad Habits and Crutches On Air

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj’s pick up, you know. Know what I mean? Fix these things and, like, you can […]

4 Things Regis Philbin Can Teach You About Personality Radio

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination while competing game shows failed to achieve the same popularity. Now, game shows have been around for years and […]

Help! My Social Media Content Is Better Than My Radio Show

Social media content had taken over the radio show. In our phone call, the morning show told me they were disappointed in the show that day. I asked why. Their response:  We were unprepared. […]

Personality Profile: Paul Harvey [audio]

Long before John Stewart and Stephen Colbert was Paul Harvey. Harvey was a brilliant storyteller, using news as content to weave personality into the homes of millions of Americans multiple times each day. The […]

Why Your Radio Station (and Your Show) Needs a Mission Statement

Many who follow this site will see the headline and won’t click on this post. They think it’s a boring topic, and I get that. But it’s only boring because broadcasters make it boring. Few […]

Double Your Ratings Seminar on Demand

DOUBLE YOUR RATINGS: You can double your ratings in less than 12 months by understanding how to play and win the ratings game. This seminar will change how you approach the entire creative process.  

7 Ways to Add Personality By Ize-Ing Content [audio]

One of the basic pillars of performance is relating to an audience on their terms. It’s a sort of audio handshake to add warmth and depth to every break. I call it ize-ing content. […]

Making The Best Of The Dreaded Client Interviews

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify […]

4 Subtle Signs Your Radio Show May Be Self-Absorbed

Nearly all great performers have a larger-than-normal ego. In fact, a healthy self-confidence or a swagger is necessary to be a compelling, confident air personality. But a self-absorbed show is deadly. In fact, it’s one […]

How To Win in Radio…or Any Business

The director of Marketing at Coca Cola delivered an amazing speech to advertising executives. This was back in the dark ages, a time before Facebook, smartphones and personalized music choices. It included a 10-point […]

The 4 Things That Drive Listeners Crazy

There’s a thin margin between compelling, exciting and interesting entertainment and chaos that sends the audience reaching for the scan button, but there are two things that drive listeners crazy and cause the greatest […]

4 Tips For News On A Music Station

There’s a lot of debate about the role of news on music oriented stations. Actually, there’s conflicting opinions on whether news in the traditional sense should be on any station at all. But one […]

Are You Delivering the Most Important Reason Listeners Choose Your Station?

Why do listeners choose your station? Do you know the most important reason listeners choose you over others? If you know the answer to that question, you’re equipped to program to it and earn […]

It’s All About The Hook Seminar on Demand

IT’S ALL ABOUT THE HOOK. The first step in the storytelling process is crafting a compelling hook. Find out how to present a great opening line that gets a break off to a fast […]

The Most Powerful Word in Marketing

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there’s one word that delivers more response. It’s almost like a […]

The Incredible, Liberating Power of NO

Ask broadcasters what they’d like to change about radio, and someone will say that we have to get stronger and more confident with our brands. We need to attract the attention and respect the […]

Promos That Rock Seminar on Demand

PROMOS THAT ROCK. Every promo announcement on the air has the potential to persuade listeners, drive response and build your brand. Find out how to build effective promos that grow your audience and ratings.

How Special Radio Stations Win With Attention to Detail

Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often, […]

Don’t Give The Audience Homework

Step outside the radio “box” and broadcasters quickly realize listeners aren’t paying much attention, and don’t work that hard to figure out what’s going on. We have to make it easy for them or […]

You ARE Going to Morning Show Boot Camp This Year, RIGHT?

Don Anthony’s Morning Show Boot Camp should be part of your annual training. It’s a tremendous opportunity to meet other personalities and improve your mastery of personality radio. There’s a ton to take away […]

3 Ways To Help Talent Stay Off the Emotional Roller Coaster

Highly talented radio performers are usually highly volatile personalities. That’s why it seems they are on an emotional roller coaster most of the time. You know that personalities who are confident and feeling good about […]

Guide To Better Interviews Seminar On Demand

GUIDE TO BETTER INTERVIEWS. Discover the secrets to conducting interviews that capture attention and hold audiences. Find out how to ask questions and draw interesting stories from guests with these actionable tactics.