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Get The Most From Your Best Seminar on Demand

Get The Most From Your Best

A Bad Day On The Radio

Many of us have jobs. All of us have lives. And one thing that’s true about any job, or any life, is that sometimes you wake up in the morning and you just don’t […]

9 Ways to Win the Moment at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you actually do at events can be […]

Seminar: Master the Basics

In football, winning teams block and tackle. In radio, we must excel at the fundamental building blocks of winning radio. In this seminar, Tracy will help you discover the essential ingredients that every personality […]

A Realistic, Chaos-Based Theory to Convert Cume to Fans

It’s the Holy Grail of radio programming: How can we convert cume to fans? We spend a lot of time figuring out the strategy, but what if much of it is based on chaos […]

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the […]

7 Deadly Sins of Radio Personalities

If you’re on the air, or are a programmer responsible for those who are, there are 7 deadly sins of radio personalities that should be purged from your life. Many shows are guilty of […]

The Secret To Creating Winning Personality Radio and Food?

Personality radio and food: two of my favorite things! I’m often asked the secret of creating winning personalities. How do we do it? What makes some shows winners and others…not winners? Is it art? […]

Fix Your Station For Generation Now

There are plenty of opinions on what drives the millennial generation, but not many solutions for how to attract them to radio. Until now. In this presentation, Tracy Johnson shares what he learned from […]

How To Overcome Bad Habits and Crutches On Air

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj’s pick up, you know. Know what I mean? Fix these things and, like, you can […]

What Taylor Swift Can Teach You About Radio Performance

She’s obviously wildly successful, wealthy and a household word. You may not like her or her music, but regardless of your opinion of her, there’s a lot that Taylor Swift can teach you about […]

Promos That Rock Seminar on Demand

Promos That Rock!

Should You Program Your Radio Show Based on PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it’s possible to connect with the audience in a radio ratings world […]

Forget Original Material: Focus on Unique Performances [audio]

Every time I work with an air personality that insists on creating original material that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so […]

7 Deadly Sins of Radio Personalities ebook

Air Talent and Programmers Should Celebrate Air Check Meetings

In a perfect world, air talent would receive regular, constructive, positive comments. The PD would be supportive and upbeat. And upper management would act as a protective shield from other departments. In this make-believe world, […]

Make Information a Tune In Not a Tune Out Seminar on Demand

Make Information A Tune In, Not A Tune Out

Bobby Bones Captures the Moment-LIVE [audio]

The immediacy of radio is one of the most valuable aspects of our medium. Combined with building the drama and a relevant topic, you have the ingredients for one of those “I was late […]

This Research Study On Contests Should Scare You to Death

Most radio stations conduct contests and promotions, especially during ratings periods. There’s a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we’ve been warning […]

Here’s Why You Should Have Branded Radio Features

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that […]

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their commuinities. Those from another place just don’t “get” it, but the locals can feel it. There’s a vibe that reflects the audience […]

Seminar: From Blah to Wow: How to Tell Stories

Story-telling is at the heart of all communication. Authors, teachers, songwriters, screenplay writers, marketers, sales people, preachers, and yes, air personalities… are all storytellers. In fact, you become known by the stories you tell, so […]

Air Personalities: If You Love Pets, You Have to Use This

If you do anything with pets on your show, don’t miss this. It’s a heartwarming commentary in pictures from a dog’s point of view on the day he would be put to sleep. Titled […]

3 Sure-FIre Techniques That Will Turbo Charge Interview Results

Interviews are one of the most difficult of all skills for radio shows to master. Some personalities are naturally good at it, while others should simply stay away from guests-almost always! It may not […]

It’s Supposed to Suck at First Seminar on Demand

It’s Supposed to Suck at First