Let's find what you're looking for...

Help Fill Up This List of Unique Ways to Introduce Songs

I work with an air personality on a pop music station that has fallen into a rut. She is stuck, and needs to find new ways to entertain her audience while doing the basics. […]

Situations & Scenarios: Relationships PG-13

  Situation: My fiance just admitted to sleeping with a stripper at his bachelor party last month. He said he feels awful and he’s sorry. He claims somebody put something in his drink. Our wedding […]

Feature: What Are You Doing At the Courthouse? [audio]

What Are You Doing At the Courthouse is one of our Top 10 Best Personality Features. The concept is so easy, which is what makes it sticky. The audience gets it quickly and easily. […]

Father’s Day Topics [audio]

What do you enjoy most about being a Dad? Least? Are there things you wish you had done differently as a father? What’s something you did as a kid that your dad still doesn’t […]

Feature: Facebook or Therapist?

Facebook or therapist is a good game to use once in awhile. Listeners catch on quickly and it can be interactive, or just played between cast members. It also works well for solo shows. And […]

Stop Obsessing About a Station App

Apps are all the rage. Now that most of the population carries a smartphone, stations have elevated developing a dedicated app to a much higher priority. How’s that working out? And do you really need a […]

Jeff & Jer, Tommy Sablan & The National Radio Hall of Fame

It’s rare when a radio show becomes #1 at two stations in the same market. When a show does it six times in the same market, it’s historical. In fact, I think it’s only been done […]

Weekly Show Prep Planning Guide

Show prep can be a tedious process, with each day blending into the next. A little pre-planning makes a huge difference, and can turn an average break into one that sparkles. That’s where this […]

Feature: Quick Answer

I’m not a big supporter of segments that just pass the time or fill your daily planner. It’s usually a bad idea, but playing Quick Answer features can be fun and interactive, especially for solo shows. […]

A Guide To Executing Prank Calls

Prank calls can make for funny entertainment on the air and that’s what makes them one of our 10 Best Personality Features. Some shows build a franchise on the feature. Prank calls can be hilarious, and […]

Game: Mad Gabs

Mad Gabs can be a little difficult to explain to listeners, so it’s tricky. But if you play it and demonstrate how it works, they’ll get it quickly. Mad Gabs are a group of words, […]

Achieving Radio Greatness By Creating Your Own Formula [audio]

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating […]

Bit: Parody Awards Shows On Your Show

No matter which awards shows you’re tying into, there’s a great opportunity to turn the attention on your show with this feature. (Your Show) Awards Show

The Incredible Power of Just One Great Radio Feature

Most of the time, we make it too complicated for listeners. Just one great radio feature can turn a show from ordinary to outstanding. Programmers and air personalities both have a tendency to want […]

How To Air Check Radio Shows: Theme #10: Character Definition

Every personality’s goal should be to become famous. A celebrity. And one of the most important elements of becoming a celebrity is causing listeners to fall in love with you. And they can only do that […]

Be Like Blake: A Polarizing Personality That’s Interesting

One of country music’s hottest stars is transcending music with his likable charm, wit and character. And his fans love him. Even though his character can be polarizing, he’s interesting. How does Blake Shelton […]

This App Will Get More Listener Content On The Air

As a society, there’s no doubt that we don’t talk on the phone as much as in the past. We post, text, tweet and email. It’s faster. This is affecting radio shows. We don’t get […]

Scenarios & Situations: What Would You Do Feature

Grandma or Dog? You have only seen your  grandmother once in your life, when you were young. She lives in Florida… You have a dog that is your only friend. Your best friend. You only live […]

Seminar: Making Information a Tune In, Not a Tune out

Virtually every radio station programs information. News, weather, traffic, sports scores, entertainment updates and more make up a significant part of your programming. But most stations are programming in the past. In a society […]

Enhance Your Show:Raise The Stakes

Turning back time, the one thing many personalities would choose differently is building a solid background in theater and improv. These are some of the most valuable skills for radio talent, and one of […]

Promotion: Reading at School

Want to endear your personality to parents? Go through their kids by reading at school. If you can start a relationship with school districts, principles and teachers, it’s free promotion that gets children to […]

How to Cross Promote Other Shows and Personalities [audio]

Radio stations overlook some obvious ways to grow their audience. We get hung up on reduced marketing budgets and seem to accept that there’ not much we can do. It’s not the case. You […]

Coaching Talent: Do You Really Want a Dog?

Be careful what you wish for. You must know what you’re getting into when you say you want a dog. If your parents bring one to you, there are responsibilities and expectations. The same […]

Seminar: Be an Audience Magnet: Build an Audience Persona

  Radio brands must know who they’re talking to, who they’re for! In this seminar, Tracy Johnson shows you the step-by-step process to identify your target audience and build an in-depth target audience persona […]

Erie Happi 92.7

Website

How to Transform a Radio Brand [audio]

It seemed like a never-ending battle with our audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio […]