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What They Hear Is All That Matters

What we think we are communicating, and what is actually communicated, are two different things. That’s true in real life exchanges, and when radio personalities interact with listeners. When we assume the audience gets […]

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the […]

The Components of Radio Ratings: Understanding the Math

The radio Ratings Game is complex. The further one digs, the more complicated it seems. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is fairly simple. It’s the math […]

Fresh, Yet Familiar-Because Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That’s because, while we desire new, we respond to familiar. In music […]

Become an On-Air Superstar ebook

A step by step guide to becoming a winning radio personality. Perfect for young talent.

Radio Personality Success Path: The Five Stages of Growth

Have you ever wondered why a highly successful personality or radio show moves from one market to another, then fails to duplicate their previous success? Or why that show that’s really not that good gets […]

Radio Show Prep & The Low Hanging Fruit

Radio personalities are taught the importance of keeping their show simple and easy to interact with, and that’s sound advice. Listeners aren’t paying that much attention. A basic premise in working with clients is […]

Build a 5-Star Personality Brand Seminar on Demand

BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.

Do Listener Testimonials Work? Still?

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well-produced story from a passionate listener or credible celebrity. Their recommendation can be […]

Use Twitter Like a Boss ebook

Use this powerful social media platform to attract a larger fan base for your show.

Sometimes It’s the Small Things That Matter

Major events and memorable moments that put radio shows on the map are critical to success. They’re more important now than ever. I call it hitting a three run homer. As listeners are inundated […]

How to Get Into Fan Conversations

If you’re active on social media, you know how valuable it is to get into fan conversations. Being relevant is important to a radio show, but so is being relatable. If you can be […]

Does this Aunt of a 7-Year-Old Remind You of Your Show?

Sometimes you have to wonder if people ever think about what they’re saying. Seriously. At a family gathering, a 7 year old’s birthday was ruined by his aunt, and it reminds me of many […]

Take a Stand To Build A Brand

\When is the last time you were out with friends and someone said: “I have a great idea. Let’s go to this new ice cream store I just found. They have the best vanilla […]

Make Information a Tune In Not a Tune Out Seminar on Demand

MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.

Team Chemistry Doesn’t Mean Feelings Don’t Get Hurt

Team chemistry is important for a radio show. But what happens when that chemistry you’ve worked so hard to developed is shaken? That’s a special situation that requires different talent coaching skills. A program […]

All Breaks Are Important, But Not Equal

Listeners are constantly forming opinions and making decisions on whether or not it’s worth their time to stay tuned. They’re constantly tuning in and out of your radio station. For radio personalities, this creates […]

Radio Personalities and the 7 Second Challenge

Because of shrinking attention spans, the 7 Second Challenge is a relatively new, and increasingly important concept that challenges radio performers to be tighter, quicker and more immediate than ever before. And it’s affecting […]

Help! Digital Growth Is Eating My Ratings

Good news! Radio stations are doing a better job of engaging listeners online and in social media. And there’s more and more content available to consume online. This is fantastic. But at the same […]

If It Doesn’t Target Emotions, It’s a Bad Hook

Listeners make fast decisions. Like it. Hate it. It’s for me. It’s not for me. We all know that attention is at a premium. You have 7 seconds to hook the audience and get […]

How to Perform With the Conscience of the Listener

The first thing I teach clients is how to increase ratings by hanging onto those listeners who already like you and are listening. It’s the single fastest way to increase ratings. We do this […]

Personality Profile: Jay Thomas & The Greatest Talk Show Story Of All Time [video]

The late, great Jay Thomas was a radio personality. You probably know him for for his television roles from a variety of shows like Cheers and Murphy Brown. But at the heart of it […]

The Radio Ratings Process Is Broken

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced […]