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Radio’s Best Prank Call Feature Now Features YOUR Talent

What the heck is a Phone Jibba? It's a daily, syndicated prank call, and one of the funniest things you can add to your show. Best of all, it's now available as a no-host version. Check it out.

Air Talent and Programmers Should Celebrate Air Check Meetings

In a perfect world, air talent would receive regular, constructive, positive comments. The PD would be supportive and upbeat. And upper management would act as a protective shield from other departments. In this make-believe world, […]

The Topic Tree

THE TOPIC TREE. Discover a fun, interesting way to generate more effectective show prep without spending as much time in boring, unproductive meetings.  

Radio Shows and The Overnight Success Myth

We are all impatient, aren’t we? We want what we want when we want it. It’s part of the DNA of contemporary life. And when we get a great idea, it goes on the […]

Why Radio is Losing Credibility

Radio stations are not as high profile as they once were. But some of the damage is self inflicted. Radio is losing credibility with listeners by not paying attention to what’s on the air. […]

7 Deadly Research Mistakes-And How To Avoid Them

You’re ready for that next big research project that will define your station brand. Wait, what? You have a research budget? Congratulations! But let’s make sure your investment produces actionable results that point you […]

6 Reasons Air Check Sessions Suck

How many times have you been in an air check session and spent most of the time trying to figure out how to create an emergency so you can escape? Usually, air check sessions […]

How to Handle Management’s Ratings Freak Out

Ratings freak out is understandable, but management needs to understand the real causes. In this guide to avoiding ratings freak out, I’ll share with you: Ratings fluctuate, and there’s no thing we can do to […]

Mike Shepard Joins TJMG

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group! I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and […]

Netflix Top Competitor is Sleep: Who Do You Compete With?

In the midst of binge watching a series on Netflix, sacrificing sleep along the way, remember what CEO Reed Hastings says. Netflix’ real competitor isn’t HBO, Amazon Prime Video or YouTube. It’s “sleep”. Netflix has […]

Air Check Sessions That Don’t Suck Seminar on Demand

AIR CHECK SESSIONS THAT DON’T SUCK. Who hates air check sessions more than air personalities? Program directors. Find out how to turn critique sessions into productive, creative meetings that produce results.

Here’s How to Set Up a Great Story [audio]

Here’s a really simple topic that worked for the team at K104/Dallas on many levels, but I want to focus on the brilliant way the team executed the setup. In storytelling and on-air break […]

Baseball, the Three Run Home Run and Your Radio Station

As an avid baseball fan, I take every opportunity to connect my favorite sport with radio. There are more connections than you might think. But what does baseball, the three run home run and […]

How To Help a Cohost Tell Stories [audio]

Some personalities are better storytellers than others. That’s why it’s important to be a good partner and help a cohost tell their story. You can improve those skills by participating in improv. Improv teams […]

Solve One of Radio’s Biggest Problems: Saying No

I was invited to be a part of my client’s department head meeting. The promotions director provided an update on a station-sponsored concert series taking place at a prominent venue. The client was receiving […]

Make Information a Tune In Not a Tune Out Seminar on Demand

MAKE INFORMATION A TUNE IN, NOT A TUNE OUT. News, weather, traffic and celebrity reports are entertainment elements that should be programmed with personality and sizzle. Find out how in this seminar.

Storytelling Basics eBook

Air personalities should strive to be great storytellers, and that starts with knowing how to tell stories. This book shows you how to master the basics of telling stories that hold attention.

Be Like Lucille Ball: Willing to Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. We want to stand out. But normal doesn’t stand out. It blends in. For radio personalities, […]

Radio’s Essential Guide to Using Twitter Like a Boss Seminar on Demand

HOW TO USE TWITTER LIKE A BOSS. Twitter can be one of the most useful social media platforms if used properly. Join social media specialist Lisa Waters for this enlightening seminar on how radio […]

Are You Delivering the Most Important Reason Listeners Choose Your Station?

Why do listeners choose your station? Do you know the most important reason listeners choose you over others? If you know the answer to that question, you’re equipped to program to it and earn […]

5 Programming Considerations For Holiday Programming [audio]

The year is winding down and you’re counting the days until the Holiday break. The ratings period is over, and you have a couple of weeks to relax. Most of the staff wants time […]

Personality Radio Lessons From Wile E. Coyote

Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you’re not familiar with Chuck Jones’ stories, you’re missing out. It’s […]

6 Easy Ways To Win Momentum For Your Show Internally

There’s an old radio saying that you have to win in the halls before you can win on the air. I’m not sure if that’s as applicable in an industry with halls about as […]

3 Programming Rules that Make No Sense

Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but rules can suck the life out of the sound of […]

7 Ways To Get More Value From Local Interviews

Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows. With the right guest, you can add entertainment value to the show while endearing yourself to […]

How To Know a Good Complaint From a Bad Complaint [audio]

It seemed like a never-ending battle with our audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio […]