Let's find what you're looking for...

How To Program, Perform and Promote Through This Emergency

Nothing like this has ever happened before. So there’s no model. No template. What should radio stations do now in response to the fast-moving worldwide disaster that impacts every single person in the world? […]

5 Ways to Fix The 25% of Your Programming That Sucks

Radio programmers obsess over their product. They research it, massage it, edit it and coach it. But they also ignore 25% of it. For most stations, at least 25% of what’s on the air […]

5 Listener Comments That Will Suck The Life Out Of You

We love listeners, and we hope they love us. And if we ask the right way, and really listen to their answers, they can provide a ton of insight for creating more compelling radio […]

What You Do Matters: Here’s Proof

Save this article. Print it out. If you ever wonder if what you do matters, read it. When you have a bad day and feel like just going through the motions, read it. If you wonder […]

Guide To Better Radio Interviews ebook

Turn guest segments into radio gold with this guide packed with tips to use immediately.

New eBook Alert: 7 Habits of High Performing Personalities

Tracy Johnson Media Group is proud to announce our newest eBook. New on our bookshelf: The 7 Habits of High Performing Radio Personalities.  7 Habits is the first book written by TJMG Talent Coach […]

Powerful Language For Strong Performance Seminar on Demand

POWERFUL LANGUAGE FOR STRONG PERFORMANCE.  How to communicate more effectively, provoke greater response and inspire audiences with simple adjustments to speech patterns.

The Radio Ratings Process Is Broken

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced […]

Get That Gig: Network to Get Work

Admit it: You’ve been frustrated that the same folks keep getting the great gigs over and over. And many are less qualified or talented. Many are simply overrated. How does that happen? Most jobs […]

Concentration of Force Unlocks Your Power

For those who subscribe to Sun Tzu’s The Art of War, this will be familiar. Tzu was an ancient Chinese general and military strategist. His philosophies on fighting wars became a marketing playbook for […]

Why Your Show Sucks on Monday, and 4 Things to Do About It

Most everyone hates Mondays. There’s even a Boomtown Rats song that celebrates how much we despise Monday mornings.  It’s tough for listeners and for radio personalities.  It’s just different. Some personalities have told me […]

Personalities: Be Proactive To Get Feedback

An increasingly common complaint from radio personalities is how little feedback they get from managers and program directors. As budget reductions continue to consolidate duties, overworked PD’s often don’t make time to listen to, […]

The Greatest of All Disciplines: Work Ethic

There were three important turning points in my career. Each was a building block in my career path. But none of the lessons would have been learned if it weren’t for a trait that […]

Art of the Tease Seminar on Demand

THE ART OF THE TEASE. Discover the keys to getting more time spent listening and more occasions of tune in by applying these amazing techniques. You’ll be a much better teaser starting tomorrow!

Anatomy of a Great Personal Story

There’s nothing like a great personal story to hold listener attention and endear air talent to an audience. They are character-defining moments of unique content that no other personality can copy. But personal stories are […]

Is Gluttony Keeping You From Being a Lean Clean Entertainment Machine?

You’ve probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a “glutton for punishment”. Or you immediately think of a scene in […]

How To Become a Morning Person

Some radio personalities have decided they can’t reach their potential because the great gigs are for morning shows and “I’m not a morning person”. Even many morning shows I work with regularly lament how […]

7 Immediate Steps to Take Your Social Media Presence Seriously

Raise your right hand and repeat after me: “I will take my social media presence seriously. Beginning now. It’s not just a hobby, it’s a part of my identity. My brand. My future.” Good! […]

Do Listeners Want to Break Up With You? [video]

Consumers have changed. Effective marketing is about helping the audience feel good about themselves in your presence. And your show is a function of marketing. Watch this short video. If you replace “advertiser” with […]

Personality Profile: Be Like Lucille Ball: Willing to Be Weird

Nobody wants to be average. Everyone wants to be normal. But everyone also wants to be unique. We want to stand out. But normal doesn’t stand out. It blends in. Radio personalities must be […]

How To Get (Nearly) Free Research For Your Show or Station

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. First […]

Mike Shepard Joins TJMG

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group! I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and […]

Only Listen to Voices That Matter

Oh those voices. They get in your head, and tend to stay there, distracting you from your goals. Some of those comments are are meaningful. Others cause you to lose your mojo. But how […]

7 Ways to Make A Great Impression at Station Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But many radio stations fail to make the impression they could with […]

The Phone Isn’t Ringing. Should I Panic?

It’s easy to fall into the trap of judging impact by volume of phone calls. The phone isn’t ringing nearly as much. But more and more, I hear this complaint: Hey, Tracy. The phones […]

Here’s Why You Must Develop Personality Now

Radio can have a bright future. The medium not going away. But personality radio has a tremendous future. New research proves that air talent sets stations apart. And that’s why broadcasters must develop personality now. […]