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The Incredible Power of a Story Arc [audio]

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating […]

What You Need To Know To Deal With Sensitive Topics [audio]

At a time when everyone is talking about politics, you’re not. Maybe management has issued an order that it’s off-lmits. Or you don’t want to deal with complaints. Or you don’t know how how […]

How to Get Into Fan Conversations

If you’re active on social media, you know how valuable it is to get into fan conversations. Being relevant is important to a radio show, but so is being relatable. If you can be […]

The Incredible Power of Super-Listeners

You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. That’s tapping into the power of super-listeners. […]

9 Ways to Win the Moment at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you actually do at events can be […]

Are You Hyping Radio Contests Too Much?

Just when you thought you have figured out how to influence ratings with your contest strategy, this happens. New data warns us that you may be un-doing some of the good you thought you […]

Penn & Teller Show You The Importance of Show Chemistry

Everyone talks about show chemistry, that undefinable trait that is more felt than described. Experts say that chemistry can’t be forced. It just happens. Chemistry is critical to a show’s success, but most broadcasters misunderstand […]

7 Tips For Better Contests

There’s no better industry for contesting than radio. We have reach (cume), the ability to motivate an audience (dynamic personalities) and a responsive audience. Contests work on the air, if you do it right. But […]

Listeners As Cast Members Seminar on Demand

LISTENERS AS CAST MEMBERS. Attract more phone calls and get more value from those callers by learning the principles and tips in this fast-paced, common-sense seminar on demand.  

Do Listeners Want to Break Up With You? [video]

Consumers have changed. Effective marketing is about helping the audience feel good about themselves in your presence. And your show is a function of marketing. Watch this short video. If you replace “advertiser” with […]

7 Ways to Make A Great Impression at Station Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could […]

6 Ways to Determine How Long a Break Should Last

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. And, it’s one of the most important decisions to be […]

How To Win The Christmas Programming Battle

Okay, you have decided to go all-in on Christmas programming. That’s great. Congratulations. Now what? The Christmas Music Station is the ultimate station everyone at work can agree on. It’s appeal is universal. It puts listeners in […]

All Innovation Is Not Created Equal: Marketing Lessons From McDonald’s

McDonald’s is rolling out the innovation, including table service at locations nationwide. Does that sound shocking? The fast-food restaurant is innovating, and there are marketing lessons from McDonald’s for your radio station. This is […]

How To Inspire Air Personalities When They’re In A Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won’t take long for them to say something about working with people who aren’t motivated. You can add radio program director […]

Why Your Radio Show Needs A Talent Coach

Does your station need a radio talent coach? The answer is, Well, yes…Of course you do. Of course, I’m a bit biased. But still. Chances are your station, and the personalities on them, need […]

The 5 Storytelling Steps Demonstrated [audio]

There’s an art to relating your personal experiences on the air, but it’s also science. The science is in the structure of a story. There are 5 storytelling steps. Let’s examine and demonstrate them […]

The Most Powerful Word in Marketing

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there’s one word that delivers more response. It’s almost like a […]

Consider This When Naming a Radio Show

Brand names are an important decision. When naming a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes? How about The […]

8 Misconceptions About SEO That Are Dead Wrong

A lot of people have a lot of things to say when it comes to SEO, and more often than not, what’s said is either completely unfounded, or wrong, or both. As a professional […]

Performance Basics: Trust Your Partner

Remember the creepy snake in “The Jungle Book”? The snake who sang “Trust in me” while looking exactly like someone you should absolutely, under no circumstances, trust? Chances are we all know someone that […]

Radio Personalities: Learn Storytelling Skills The Pixar Way

Success on the radio is all about storytelling. It’s at the heart of every break every day. To be a better storyteller, it serve you well to learn from the best and the best […]

Why Your Show Needs a Mission Statement

Many who follow this site won’t click on this post. They think it’s a boring topic, and I get that. But it’s only boring because broadcasters make it boring with a purposeless, meaningless corporate mission statement […]

10 Ways Your Show Would Be Better If You Were More Like Trump

Love him or hate him, he won the election and became President. Donald Trump defeated everyone to win the most powerful position in the world. And while parents everywhere are freaking out that their […]

Art of the Tease Seminar on Demand

THE ART OF THE TEASE. Discover the keys to getting more time spent listening and more occasions of tune in by applying these amazing techniques. You’ll be a much better teaser starting tomorrow!