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Matt & Sarah Demonstrate What Being Local is All About

A lot of radio stations stake a claim on being local, or live and local. And it’s important to truly connect with the community. But more stations talk about doing it than actually do […]

Helping Air Checkers Learn to Air Check

Attention, Air Checkers! It’s time to raise your game. For some, that means you have to start playing the game. Either way, the time is now. Program directors have more responsibility than ever before. […]

Personality Profile: Stuart Scott [video]

Whether familiar with the late Stuart Scott’s work at ESPN or not, radio personalities should study him. Scott’s career produced great lessons for air talent. He became well known through a powerful personality, but […]

Personality Radio Is About Entertainment, Not Content

One of the pure joys of working with so many radio personalities is when they transform from DJs to true entertainers. It happens over time, but then it kind of sneaks up on you. […]

Baseball, the Three Run Home Run and Your Radio Station

As a baseball fan, I take every opportunity to connect my favorite sport with radio. There are more connections than you might think. But what does baseball, the three run home run and your […]

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process that starts when you don’t need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is […]

2 Minute Drill: Earning The Right To Talk

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities must earn the […]

Winning Recipe For Success: Prepare Tight and Perform Loose

Here’s a term that could unlock the next level of radio performance for many personalities: Tina Fey calls it Relaxed Readiness. It’s a terrific goal for radio personalities to find the “sweet spot” of […]

Storytelling Skill: Drop Audio Breadcrumbs

Isn’t it amazing how drama causes us to do things we ordinarily wouldn’t? An artist leads an audience through a maze of entertainment anxious to hear how a story will turn out. On the […]

Running a Restaurant Made Gene & Julie a Better Morning Show

This post is written by my friends Gene & Julie Gates, stars of the Gene & Julie Show, which aired for nearly 8 years on KVIL/Dallas. They were the first show in 13 years […]

The Difference Between Relevant and Relatable… and Why It Matters [audio]

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it’s better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they’re […]

Lucky? Here Are 5 Ways to Make Your Own Luck

Everybody knows someone they consider lucky. They’re always in the right place at the right time. Things just work out for them. They live a charmed life. They don’t deserve it. Why can’t some […]

You Won’t Believe How Little Listeners Listen

Every morning you bust their hump to create great content and bring your “A” game to entertain fans and attract new ones. You’re grinding it out, day after day. You obsess about each and […]

What To Do About Nielsen’s Headphones Bonus

And so The Rating Game adjusts yet again. Nielsen has changed the methodology for gathering listening estimates in PPM markets by implementing a headphones bonus, and early returns indicate AQH has increased as a […]

Be A Part Of The Aircheck Sessions Video Show

Air personalities tell us they crave more feedback than they get now. Radio programmers tell us they don’t have time. And, in many cases, lack the expertise to properly aircheck. It’s time to do […]

Personality Profile: Paul Harvey [audio]

Long before John Stewart and Stephen Colbert was Paul Harvey. Harvey was a brilliant storyteller, using news as content to weave personality into the homes of millions of Americans multiple times each day. The […]

The Top 5 Mistakes New Shows Make

It’s a new year! A time for new beginnings and fresh starts. Some stations are launching new morning shows, and many personalities have begun a new career phase. The early days of a new […]

Why Features are a Must-Have Building Block for Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don’t agree with that, stop reading now. You’re wasting time. But you may […]

Action Plan: 16 Things To Do This Year to Reach Millennials

It seems that the radio industry has awakened to the reality that the generation called millenials is substantial, valuable and mysterious. It’s true. They’re here to stay. But what can you do today to […]

The Benefit Of Great Promos: What’s Your Number?

Today’s programmers are hyper-focused on keeping their stations tight, short, and as clutter-free as possible. That’s good. But in some cases, the emphasis is on being short, not tight. And there’s a difference. Some […]

New Opportunities: Start A Twitch Channel

In the webinar Take Charge Of Your Future, I showed broadcasters how to increase revenue and branding opportunities. Each is easy to implement and all take advantage of radio’s best quality: Audience engagement. Technology […]

The Physics of Passion: Your Show and Loyal Fans

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of listening. But most stations do not have the courage to recruit and lead a passionate fan base. Not to get […]

Master The 3 E’s Of Personality Radio [audio]

E is the fifth letter of the alphabet. And in the radio personality business, E is the most important letter. It stands for the 3 E’s of personality radio. There’s not enough show biz […]

Why Your Radio Show Needs A Talent Coach

Does your station need a radio talent coach? The answer is, Well, yes…Of course you do. Of course, I’m a bit biased. I’m a talent coach. But chances are your station, and the personalities […]

Ratings Terms Every Programmer Should Know

Ratings are an odd and mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it’s important that programmers understand ratings terms and […]