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Help! Digital Growth Is Eating My Ratings

Good news! Radio stations are doing a better job of engaging listeners online and in social media. And there’s more and more content available to consume online. This is fantastic. But at the same […]

Achieving Radio Greatness By Creating Your Own Formula [audio]

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating […]

Lead Listeners Through Segments By Dropping Audio Bread Crumbs [audio]

One of the most powerful techniques of building higher ratings is creating audio bread crumbs that entice listeners to stay through break after break. That’s one of the key findings in Content Superhero: What […]

Radio’s Guide to Attention-Winning Stunts Presentation and Slides

Radio’s Guide to Attention-Winning Stunts Stunts are hard to pull off today, but radio shouldn’t give up! You just have to work harder, be more creative and do them better. In this presentation, Tracy […]

Promotion Idea: Babies On Board

If you target young women, women in general or families, Babies on Board is a difference-making promotion that can help you further your relationship with the audience, find new listeners and create emotion connections. Babies […]

$1,000 Mix Tape

The $1,000 Mix Tape works for any format in any market. It’s a new execution of the old Song Scramble game. $1,000 is an ideal amount to offer, but the game is the appeal, […]

How to IZE Your Personality-Starting Tomorrow Presentation & Slides

Practical tips for radio personalities that will make you a more compelling, interesting and memorable air talent starting tomorrow! There are four IZES in personality radio: Localize, Personalize, Energize and Supersize. Master them all, […]

Social Media & Technology Topics

How has Facebook helped or hurt your love life? What is an old way you still do things that you just don’t update? What should be considered proper textiquette? Rules that testers live by? […]

Feature: War of the Roses [audio]

War of the Roses is one of our 10 Best Personality Features. It’s been around awhile, and the name of the feature (taken from the movie of the same name) is a bit dated, but […]

Radio Lessons from Improv: Stop Broadcasting, Start Performing

Improv actors perform by spontaneously acting scenes or scenarios that are presented as a result of other actors introducing new elements. Sounds like what we do on the air doesn’t it? And we can learn […]

Pick a Side: Team You vs. Team (partner)

The goal for personalities is to interject your personalities into content. Pick a Side is a benchmark that makes it easy to do so while engaging listeners in content that has more than one […]

Feature: Your Psychic Powers

Here’s a great way to cause talk and create a buzz that could stretch over multiple days. Demonstrate your psychic powers and amaze your co-hosts and listeners. This can be done anytime, or even become […]

How To Make Features and Benchmarks Your Best Friend (Insiders)

Find out how to use features and benchmarks to provide structure, build anticipation, position your personality brand and deliver tune in occasions.

What Taylor Swift Can Teach You About Radio Performance

She’s obviously wildly successful, wealthy and a household word. You may not like her or her music, but regardless of your opinion of her, there’s a lot that Taylor Swift can teach you about […]

Modern Family Teaches How to Tell Stories

Don’t you love it when great TV shows teach you how to be a better radio personality? I hope you saw the “Five Minute” episode of Modern Family. There’s a short segment that is a […]

The 3 Steps To Performance Excellence Are Thinking, Planning & Word Economy [video]

It’s as if some personalities have the idea that adding words makes them sound better. As an industry, our word economy is under attack. Talent takes 20 seconds to deliver a 7 second weather forecast. […]

How To Stop Being Boring

Nobody wants to be boring. We want to be exciting. Engaging. Fun. We want to be the life of the party that commands attention. But our lives are so boring. Nothing happens to us. […]

Feature: Wed, Bed or Dead [video]

Wed, bed or dead is a fun game that helps define show personality character, and extends to listeners. You can make this a contest, a game, an interview item or just something that’s fun to […]

Vacation Topics

  What are things that you ONLY do when you’re on vacation? Do you love or hate it when people bring you souvenirs from their vacation What did you do to afford going on […]

Benchmark: Numbering Your Listeners

This is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that you can promote in a campy, fun way. Whenever you interact with a […]

Get These Free Show Prep Tools

A carpenter uses tools to help him or her be more productive, efficient and effective. Painters use their brushes to create art. Air talent needs show prep tools. But the art is not in […]

The High Risk Zone of Every Talk Break

Do you know why your PD limits your talk breaks? Because every time a talk break begins, the station enters a high risk zone. It drives them crazy because they can’t control what comes […]

Situations & Scenarios: Relationships (Family-Friendly) [audio]

  Situation:  I really like this guy and he has spent the night a few times but his snoring isn’t just snoring. It’s awful sleep apnea. He stops breathing, then makes a horrible noise […]

Seminar: Social, Digital & Mobile Tips, Tricks & Tactics

Every radio station is hyper-focused on social and mobile engagement. However, few are able to master the platforms. In this seminar, Tracy shares new tools for radio stations and air personalities to cause your […]

Seminar: Master the Basics

In football, winning teams block and tackle. In radio, we must excel at the fundamental building blocks of winning radio. In this seminar, Tracy will help you discover the essential ingredients that every personality […]