Fix Your Station For Generation Now

Fix Your Station For Generation Now

by Tracy Johnson

There are plenty of opinions on what drives the millennial generation, but not many solutions for how to attract them to radio. Until now.

In this presentation, Tracy Johnson shares what he learned from dozens of focus groups and one-on-one interviews with today’s exciting and influential 18-39 year olds. And, you’ll get specific actionable advice that every station can start using almost immediately.

Who It’s For: Programmers, Personalities and Promotion Managers

Length: 45 minutes to 2 hours

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

Air Check Sessions That Don’t Suck
eBook, $4.95

  by Tracy Johnson. These 17 simple, practical themes to turn air check sessions into fresh, interesting, and productive meetings for talent. Each evaluation comes with questions and thought-starters. It’s perfect for PD’s that want to inspire talent […]

10 Digital Concepts To Build a Fanbase Webinar on Demand
Webinar, $19.00

10 Digital Concepts To Built a Fanbase… The difference between ordinary stations and legendary stations is the ability to build a large, passionate fan base. This is a function of on-air expertise, but it […]

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