Fix Your Station For Generation Now

Fix Your Station For Generation Now

by Tracy Johnson

There are plenty of opinions on what drives the millennial generation, but not many solutions for how to attract them to radio. Until now.

In this presentation, Tracy Johnson shares what he learned from dozens of focus groups and one-on-one interviews with today’s exciting and influential 18-39 year olds. And, you’ll get specific actionable advice that every station can start using almost immediately.

Who It’s For: Programmers, Personalities and┬áPromotion Managers

Length: 45 minutes to 2 hours

Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

It’s All About The Hook eBook
eBook, $4.95

  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start.┬áThis eBook […]

Content Superhero 2: What Causes Tune In? Presentation & Slides
Webinar, $19.00

The second in the Content Superhero Series, this presentation shows you why listeners tune in and what keeps them glued to the radio…so you can do it more! Tracy Johnson shows you how to […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.