Radio Consulting

All Formats. All Markets. Worldwide.

Your market is unique, and your company has specific objectives.
For each problem, there are many possibilities. We help you find the right answer for you, and work with your team to execute the strategy.

Sometimes the local team can’t see the forest from the trees.

We help by developing creative, listener-based strategies to increase both ratings and revenue.

We work with each client to develop a customized, creative strategy are based on:

  • In-depth market analysis
  • Decades of programming and management experience
  • Research and data analysis

We identify the opportunity and find a sustainable position with a point of difference.

Then we help communicate the vision to your staff and develop an execution plan for programming and promotion to grow audience.

The answer is out there, and we will find it.

Tight budget? A barter option is now available in most markets. Call (858) 472-3546 to get started!

Services Offered

Monthly Retainer

Your best value, including unlimited access to our programming and promotion team and resources. This is where we roll up our sleeves and get involved with your team. Includes in-market visits and training.

One-Time Projects

Detailed station and market analysis including a written plan with execution. Presented in-market or via teleconference.

Quarterly Checkups

Stations that feel they are on the right track and want to stay that way benefit from regular input to insure they stay on the right path.

In-Market Workshops

1-3 day training visits are affordable and inspiring. It’s perfect for group meetings or station projects.

What our clients say:

Rod Thorson

Rod Thorson
Air Personality, WLPO
North Central, Ill.

Thank you for your helpful tips. My morning show has been #1 in NC Illinois for years, even against Chicago stations are heard in my market. I owe it to great advice I've received from a couple elite consultants, and you're one of them.

Nira Aurora

Nira Aurora
Air Personality, Virgin Radio
Vancouver

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.

Steve Goldstein

Steve Goldstein
President, Amplify Media
Connecticut

Tracy has been a consistent industry thought leader and a guy who blows up 'table and chair' thinking. Radio needs more of that.