Radio Consulting

All Formats. All Markets. Worldwide.

Your market is unique, and your company has specific objectives.
For each problem, there are many possibilities. We help you find the right answer for you, and work with your team to execute the strategy.

Sometimes the local team can’t see the forest from the trees.

We help by developing creative, listener-based strategies to increase both ratings and revenue.

We work with each client to develop a customized, creative strategy are based on:

  • In-depth market analysis
  • Decades of programming and management experience
  • Research and data analysis

We identify the opportunity and find a sustainable position with a point of difference.

Then we help communicate the vision to your staff and develop an execution plan for programming and promotion to grow audience.

The answer is out there, and we will find it.

Tight budget? A barter option is now available in most markets. Call (858) 472-3546 to get started!

Services Offered

Monthly Retainer

Your best value, including unlimited access to our programming and promotion team and resources. This is where we roll up our sleeves and get involved with your team. Includes in-market visits and training.

One-Time Projects

Detailed station and market analysis including a written plan with execution. Presented in-market or via teleconference.

Quarterly Checkups

Stations that feel they are on the right track and want to stay that way benefit from regular input to insure they stay on the right path.

In-Market Workshops

1-3 day training visits are affordable and inspiring. It’s perfect for group meetings or station projects.

What our clients say:

Cub Carson

Cub Carson
Air Personality, Country 101.1
Ottawa

Tracy has given us the tools to reach the next level. Whether it's working on benchmarks, features, or a huge promotion, he sees and hears things we don’t. Getting instant feedback from the best in the business is a massive help for our show.

Bert Weiss

Bert Weiss
Air Personality, The Bert Show
Syndicated

Tracy has made us a better team and a better show. Not only does he examine how to improve but makes us understand the ratings benefits of his strategies. He's made us better individually and a better all around team.

Norm McKee

Norm McKee
President/CEO, Local San Diego
San Diego

As an independent operator in a major market, we compete with much larger groups. That means being nimble, creative and setting trends, not following them. And that’s exactly what the Tracy Johnson Media Group brings to our team.