Radio Consulting

All Formats. All Markets. Worldwide.

Your market is unique, and your company has specific objectives.
For each problem, there are many possibilities. We help you find the right answer for you, and work with your team to execute the strategy.

Sometimes the local team can’t see the forest from the trees.

We help by developing creative, listener-based strategies to increase both ratings and revenue.

We work with each client to develop a customized, creative strategy are based on:

  • In-depth market analysis
  • Decades of programming and management experience
  • Research and data analysis

We identify the opportunity and find a sustainable position with a point of difference.

Then we help communicate the vision to your staff and develop an execution plan for programming and promotion to grow audience.

The answer is out there, and we will find it.

Tight budget? A barter option is now available in most markets. Call (858) 472-3546 to get started!

Services Offered

Monthly Retainer

Your best value, including unlimited access to our programming and promotion team and resources. This is where we roll up our sleeves and get involved with your team. Includes in-market visits and training.

One-Time Projects

Detailed station and market analysis including a written plan with execution. Presented in-market or via teleconference.

Quarterly Checkups

Stations that feel they are on the right track and want to stay that way benefit from regular input to insure they stay on the right path.

In-Market Workshops

1-3 day training visits are affordable and inspiring. It’s perfect for group meetings or station projects.

What our clients say:

Patrick Davis

Patrick Davis
Program Director, iHeart Radio

Tracy Johnson Media group has the depth of knowledge to improve any station in any format. From promotions, talent coaching, music flow and social media integration there is no better!

Stu Schwartz

Stu Schwartz
Air Personality, Majic 100

After doing radio the same way for so many years, Tracy showed us a new way to approach each break. He did it in a few easy steps, and it applies to almost everything thing we do in radio.

Pat Safford

Pat Safford
Air Personality, Q98.5

Tracy is hands down the best talent coach in the business! He has helped us develop and grow our characters on our show, taught us how to TEASE, and to create "can't miss" radio! Don’t do another show WITHOUT Tracy!