Radio Consulting

All Formats. All Markets. Worldwide.

Your market is unique, and your company has specific objectives.
For each problem, there are many possibilities. We help you find the right answer for you, and work with your team to execute the strategy.

Sometimes the local team can’t see the forest from the trees.

We help by developing creative, listener-based strategies to increase both ratings and revenue.

We work with each client to develop a customized, creative strategy are based on:

  • In-depth market analysis
  • Decades of programming and management experience
  • Research and data analysis

We identify the opportunity and find a sustainable position with a point of difference.

Then we help communicate the vision to your staff and develop an execution plan for programming and promotion to grow audience.

The answer is out there, and we will find it.

Tight budget? A barter option is now available in most markets. Call (858) 472-3546 to get started!

Services Offered

Monthly Retainer

Your best value, including unlimited access to our programming and promotion team and resources. This is where we roll up our sleeves and get involved with your team. Includes in-market visits and training.

One-Time Projects

Detailed station and market analysis including a written plan with execution. Presented in-market or via teleconference.

Quarterly Checkups

Stations that feel they are on the right track and want to stay that way benefit from regular input to insure they stay on the right path.

In-Market Workshops

1-3 day training visits are affordable and inspiring. It’s perfect for group meetings or station projects.

What our clients say:

Holly Conway

Holly Conway
Air Personality, Virgin Radio
Vancouver

Working with Tracy has made our show began to sound much more like an invitation to join us and become a part of our conversation instead of a presentation pushed out to them.

Trent McGrath

Trent McGrath
General Manager, Bell Media
Halifax, Nova Scotia

Tracy has provided a very clear development path for our morning teams, and has moved the needle in both a startup show and a veteran team.

Stephanie Hunter

Stephanie Hunter
Brand Director, Corus Entertainment
Kingston, Ontario, CAN

Tracy takes theories and adds a unique spin to get people engaged and excited about radio. Everyone on the team from promotions, creative writers, and programmers can put the ideas in play.