7 Deadly Sins of Radio Personalities
If you’re on the air, or are a programmer responsible for those who are, there are 7 deadly sins of radio personalities that should be purged from your life. Many shows are guilty of […]
A priority for air personality should be an intense focus to create unique, original content from their personal lives and observations. The problem is most talent doesn’t have the experience, training or expertise to pull it off well. […]
PD’s and talent that discount the value of branding because of PPM measurement should rethink their position. PPM, of course, measures transactions (actual listening) rather than perceptions (reported listening). But branding still matters. I […]
Guide To Use Twitter Like a Boss
Game-changing guidance to transform your show, station & career.