Upcoming Webinar

Promos That Rock

Presenter: Tracy Johnson
When: Tuesday, May 15 at 1:00pm EST
Duration: 30 minutes, plus time for Q&A.

Production and imaging is one of the most important elements of a successful radio station or show. But many stations have the wrong imaging for their brand. In this presentation, I’ll show you how to image your station to craft a unique audio identity.

Loaded with examples and samples, this webinar will feature actionable, useful ways to enhance your brand identity with amazing audio.


The presentation will last approximately 45 minutes, followed by 15 minutes of Q & A. This Master Class is available for clients and registered Insiders. Space is limited, and you must sign up in advance to attend this Master Class.


  • How to know if you are over-produced – or under-produced
  • Creating forward momentum with personality
  • The 3 things every promo must do
  • Why most promos for radio shows are a waste of time
  • How to create promos that truly set appointments
  • Writing tips to make your personality brand pop and your audience take action
  • And much more