Twitter: Radio’s Red-Headed Stepchild

Twitter: Radio’s Red-Headed Stepchild

by Lisa Waters

To love Twitter is to understand Twitter. For most, it takes quite some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of them all. It’s radio’s red-headed stepchild.

Instant gratification from social platforms like Facebook and Instagram have spoiled us. With little effort, friends and family validate our posts with likes and comments. When they do, our brain gets a pleasurable hit of dopamine. It feels good! It’s the same feeling air personalities have when the phones light up with callers.

Most radio stations don’t understand how to use Twitter properly. Here are some guidelines to help build your audience.

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But, Twitter is a different social media animal. Facebook and Instagram’s algorithms withhold and re-prioritize content. Twitter, however, is a linear, realtime experience.

How Twitter is Different

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