Twitter: Radio’s Red-Headed Stepchild

Twitter: Radio’s Red-Headed Stepchild

by Lisa Waters

To love Twitter is to understand Twitter. For most, it takes quite some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of them all. It’s radio’s red-headed stepchild.

Instant gratification from social platforms like Facebook and Instagram have spoiled us. With little effort, friends and family validate our posts with likes and comments. When they do, our brain gets a pleasurable hit of dopamine. It feels good! It’s the same feeling air personalities have when the phones light up with callers.

Most radio stations don’t understand how to use Twitter properly. Here are some guidelines to help build your audience.

You might also like:
Video Content Drives Emotional Connections
Click to tweet

But, Twitter is a different social media animal. Facebook and Instagram’s algorithms withhold and re-prioritize content. Twitter, however, is a linear, realtime experience.

How Twitter is Different

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

Radio’s Essential Guide To Using Twitter Like a Boss eBook
eBook, 4.95

by Tracy Johnson & Lisa Waters. To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]

Turn Daily Life Into Daily Content Presentation & Slides
Webinar, $19.00

Turn Daily Life Into Daily Content… The best preparation comes from your every day life. It’s content based on everyday experience, observation and being in the audience’s world. But it’s not as simple as […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson