Tips For Launching a Successful Podcast [audio]
by Tracy Johnson
Listeners tune in to your radio show for just a few minutes at a time, and only 2-3 times per morning. They may spend 25-30 minutes a day with their favorite show-total. Clearly, they aren’t getting enough of your great material, even though they like you. So start a podcast.
But then, if you’re like most personalities, your podcast is probably a replay on demand of your entire show that aired earlier.
If they only have time for a few minutes of your show each day, why do you think your 3-hour podcast would hold their interest? It’s great that more personalities are launching podcasts, but a radio show’s podcast can’t be just a regurgitation of your show. That’s not a service to the listener. It’s an ordeal.
Listeners are time-starved, with shorter attention spans than my dog Max.
It’s time to get serious about podcasting. It doesn’t cost a lot of money. If you can manage your social media well, it may not cost anything. And that’s a price radio broadcasters love.
But we have to move beyond just offering the audio from today’s show on demand.
As Seth Godin puts it,
A 3-hour podcast of your radio show isn’t a service. It’s an ordeal.
Who has time to sift through your whole show for the nugget they’re looking for?
And why would listeners even want to subscribe to a podcast they can get over-the-air?
Podcast For Success: Four Guidelines