Tips For Launching a Successful Podcast [audio]

Tips For Launching a Successful Podcast [audio]

by Tracy Johnson

Listeners tune in to your radio show for just a few minutes at a time, and only 2-3 times per morning. They may spend 25-30 minutes a day with their favorite show-total. Clearly, they aren’t getting enough of your great material, even though they like you. So start a podcast.

But then, if you’re like most personalities, your podcast is probably a replay on demand of your entire show that aired earlier.

If they only have time for a few minutes of your show each day, why do you think your 3-hour podcast would hold their interest? It’s great that more personalities are launching podcasts, but a radio show’s podcast can’t be just a regurgitation of your show. That’s not a service to the listener. It’s an ordeal.

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Listeners are time-starved, with shorter attention spans than my dog Max.

It’s time to get serious about podcasting. It doesn’t cost a lot of money. If you can manage your social media well, it may not cost anything. And that’s a price radio broadcasters love.

But we have to move beyond just offering the audio from today’s show on demand.

As Seth Godin puts it,

A 3-hour podcast of your radio show isn’t a service. It’s an ordeal.

Who has time to sift through your whole show for the nugget they’re looking for?

And why would listeners even want to subscribe to a podcast they can get over-the-air?

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