Tips For Launching a Successful Podcast [audio]

Tips For Launching a Successful Podcast [audio]

by Tracy Johnson

Listeners tune in to your radio show for just a few minutes at a time, and only 2-3 times per morning. They may spend 25-30 minutes a day with their favorite show-total. Clearly, they aren’t getting enough of your great material, even though they like you. So start a podcast.

But then, if you’re like most personalities, your podcast is probably a replay on demand of your entire show that aired earlier.

If they only have time for a few minutes of your show each day, why do you think your 3-hour podcast would hold their interest? It’s great that more personalities are launching podcasts, but a radio show’s podcast can’t be just a regurgitation of your show. That’s not a service to the listener. It’s an ordeal.

You might also like:
Roula & Ryan Catch Social Media Gold!

Listeners are time-starved, with shorter attention spans than my dog Max.

It’s time to get serious about podcasting. It doesn’t cost a lot of money. If you can manage your social media well, it may not cost anything. And that’s a price radio broadcasters love.

But we have to move beyond just offering the audio from today’s show on demand.

As Seth Godin puts it,

A 3-hour podcast of your radio show isn’t a service. It’s an ordeal.

Who has time to sift through your whole show for the nugget they’re looking for?

And why would listeners even want to subscribe to a podcast they can get over-the-air?

You might also like:
It's More Important To Be In Their Timeline Than To Get Them to your Page

Podcast For Success: Four Guidelines

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic Monthly, Plus Monthly, Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.
Register

Opt In Image
The Essential Guide to Using Twitter Like a Boss
View this presentation and get the slides

Engage your audience with these powerful guidelines from Social Media expert Lisa Waters.

Turn Daily Life Into Daily Content
eBook, $4.95

  by Tracy Johnson. Want to be #1? Create unique entertainment that can’t be duplicated. This ebook features clear, concise step-by-step instructions for setting up your own system to harvest personal experiences,and  turn them into […]

Turn Daily Life Into Daily Content Presentation & Slides
Webinar, $19.00

Turn Daily Life Into Daily Content… The best preparation comes from your every day life. It’s content based on everyday experience, observation and being in the audience’s world. But it’s not as simple as […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson