8 Keys to Perfect Online Promotions

8 Keys to Perfect Online Promotions

by Tracy Johnson

If there is one type of media that fits the high sharing, fast moving category in the age of social media, it is online promotions. And specifically, photo and video contests.

A photo contest is great for generating attention, and can be a source of new revenue from sponsors. With the right idea, you can enhance your show/station brand.

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8 Tips for Perfect Online Promotions

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Fix Your Radio Station For Generation Now Presentation & Slides

Fix Your Radio Station For Generation Now Presentation & Slides

by Tracy Johnson

Radio advisors and observers all talk about reaching millennials. But do they tell you how to do it? I do in this presentation. I’ll share what I learned after talking to over 150 millennial listeners in focus groups and one-on-one interviews.

You’ll get all the information and a detailed action plan to put in place at your station immediately.

Including:

  • What do millennial listeners really think of radio? Have they given up? Good news: They haven’t. They actually like radio, but they’re not that crazy about what’s on it.
  • Commercials are a problem. You know that. But you’ll be shocked at what the real issue with commercials is.
  • Good news for talent: The most important thing to millenials is authentic air personalities.
  • ​Bad news for talent: Why they don’t hear most of you as authentic.
  • Bold steps to take now to win their loyalty before it’s too late.
  • An amazing new potential source of revenue that will generate more TSL and could cut your commercial load in half!
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