6 Ways to Grow Your Database Without Being Annoying

6 Ways to Grow Your Database Without Being Annoying

by Tracy Johnson

Your most effective and most valuable promotion and marketing asset is your listener database. That’s especially true if you have gathered information each individual. But how do you grow your database without being annoying or intrusive to an audience that just wants to interact?

Radio stations have a tremendous advantage over virtually all other businesses. We have loudspeakers that reach tens of thousands of listeners, air personalities that inspire action and brands that consumers want to interact with. Digital businesses would kill to have those tools. Yet most stations are reluctant to ask their audience to be part of their community.

You can grow your database just by asking the right way, and by providing a content-based incentive in exchange for an email address. Here’s how.

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6 Ways To Grow Your Database

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