Why You Should Stop Call In to Win Contests Forever [video]

Why You Should Stop Call In to Win Contests Forever [video]

by Tracy Johnson

In this article, I outline how contests are effective in reaching high value respondents: Those who participate with ratings services! But not all contests work, and you should stop call in to win contests. Yesterday.

The question isn’t should you do contests, but how. For decades, radio stations have relied on “call in to win.” Programmers and air personalities love it because the phone lines light up, it’s fast and easy and we get a sound bite from a winner on the air. Plus it makes the DJ feel like someone’s out there and they like us!

Radio stations: Stop call in to win c­ontest­s. They don’t work. Here’s why.

You might also like:
15 Ways to Improve the Open Rate For Your Email Newsletter
Click to tweet

But those contests stopped working long ago.

Why You Should Stop Call In To Win

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

Turn Daily Life Into Daily Content
eBook, $4.95

  by Tracy Johnson. Want to be #1? Create unique entertainment that can’t be duplicated. This ebook features clear, concise step-by-step instructions for setting up your own system to harvest personal experiences,and  turn them into […]

Listeners As Cast Members Presentation & Slides
Webinar, $19.00

 Listeners As Cast Members… Listeners can be great contributors for any radio show, but can also be deadly. In this presentation, Tracy Johnson shows you how to get more calls, manage them properly and […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson

Listeners As Cast Members Presentation & Slides

Listeners As Cast Members Presentation & Slides

by Tracy Johnson

 Listeners As Cast Members…

Listeners can be great contributors for any radio show, but can also be deadly. In this presentation, Tracy Johnson shows you how to get more calls, manage them properly and use them more effectively.

You’ll learn how to use your audience as an extra member of your show in a way that brings out the best in your own personality.

Including:

  • Understanding who calls and why they call
  • The simple tactic to get more calls without sounding like you’re constantly pitching for callers.
  • You’ll discover what makes a good caller, and how to keep weak callers off the air.
  • How to phrase questions that fill the lines with great callers…and how to avoid invitations that get you nowhere.
  • Managing phones to get more personality from callers
  • The most important thing that makes or breaks a topic
  • Criteria for allowing-or preventing-a caller
  • How to get the most out of phone callers
  • Ringers: Use them or lose them?
You might also like:
A Step By Step Guide to Send Automated, Targeted Email Campaigns to Listeners

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

Free for Insiders

Not an Insider? No problem. Get a free 10-day trial

Get a free 10-day Insiders subscription now