Morning Radio Revisited
by Tracy Johnson
In this article, I outline how contests are effective in reaching high value respondents: Those who participate with ratings services! But not all contests work, and you should stop call in to win contests. Yesterday.
The question isn’t should you do contests, but how. For decades, radio stations have relied on “call in to win.” Programmers and air personalities love it because the phone lines light up, it’s fast and easy and we get a sound bite from a winner on the air. Plus it makes the DJ feel like someone’s out there and they like us!
Radio stations: Stop call in to win contests. They don’t work. Here’s why.Click to tweet
But those contests stopped working long ago.
It’s Supposed to Suck at First
Game-changing guidance to transform your show, station & career.