Why You Should Stop Call In to Win Contests Forever [video]

Why You Should Stop Call In to Win Contests Forever [video]

by Tracy Johnson

In this article, I outline how contests are effective in reaching high value respondents: Those who participate with ratings services! But not all contests work, and you should stop call in to win contests. Yesterday.

The question isn’t should you do contests, but how. For decades, radio stations have relied on “call in to win.” Programmers and air personalities love it because the phone lines light up, it’s fast and easy and we get a sound bite from a winner on the air. Plus it makes the DJ feel like someone’s out there and they like us!

Radio stations: Stop call in to win c­ontest­s. They don’t work. Here’s why.

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But those contests stopped working long ago.

Why You Should Stop Call In To Win

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Presentation: Contesting Secrets Revealed
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Tracy shows you how to structure contests and promotions for results, revenue and ratings.

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A Geeky Explanation That Shows How Contests Work For Radio [video]

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Recycling-Get The Most From Your Best Presentation & Slides
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In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment. But it’s hard to crank out that much great content every […]

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Recycling-Get The Most From Your Best Presentation & Slides

Recycling-Get The Most From Your Best Presentation & Slides

by Tracy Johnson

In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment.
But it’s hard to crank out that much great content every day. Fortunately, you don’t need to. This presentation shows you how to get the most value from your best content

Including:

  • A recycling strategy to drive more tune in occasions and make you famous.
  • How to create less impact, but have more impact.
  • Why and how recycling works.
  • The four components of a recycling strategy to get the most from your best.
  • The math behind why and how recycling works.
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Presentation: Contesting Secrets Revealed
View the Presentation & Get the Slides

Tracy shows you how to structure contests and promotions for results, revenue and ratings.