Why You Should Stop Call In to Win Contests Forever [video]

Why You Should Stop Call In to Win Contests Forever [video]

by Tracy Johnson

In this article, I outline how contests are effective in reaching high value respondents: Those who participate with ratings services! But not all contests work, and you should stop call in to win contests. Yesterday.

The question isn’t should you do contests, but how. For decades, radio stations have relied on “call in to win.” Programmers and air personalities love it because the phone lines light up, it’s fast and easy and we get a sound bite from a winner on the air. Plus it makes the DJ feel like someone’s out there and they like us!

Radio stations: Stop call in to win c­ontest­s. They don’t work. Here’s why.

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It's Time to Rethink Cash Contests
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But those contests stopped working long ago.

Why You Should Stop Call In To Win

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@TracyJohnson