5 Keys to a Successful Online Giveaway

5 Keys to a Successful Online Giveaway

by Tracy Johnson

Sweepstakes, contests and giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several every month. You think you can do them in your sleep, but you can probably be a lot more effective by following a few simple guidelines for a better online giveaway.

Whether you run your promotion on your website, or include a social media entry point like Facebook or Pinterest, here’s 5 keys to getting the most from your campaign.

5 Keys to a Successful Online Giveaway

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Presentation: Contesting Secrets Revealed
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Tracy shows you how to structure contests and promotions for results, revenue and ratings.

Recycling: Get the Most From Your Best
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  by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]

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Every radio personality goes through stages. The product life cycle for air talent has 4 very clearly defined stages, each with its own characteristics that mean different things for personalities as they build a […]

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It’s Supposed to Suck at First Presentation & Slides

It’s Supposed to Suck at First Presentation & Slides

by Tracy Johnson

Every radio personality goes through stages. The product life cycle for air talent has 4 very clearly defined stages, each with its own characteristics that mean different things for personalities as they build a brand.

In this presentation, Tracy Johnson shows how to navigate each phase.

Including:

  • How most personalities come on too strong in the introduction stage.
  • How to extend the growth stage
  • How to recognize which phase you’re in and adapt your personality to it.
  • When it makes sense  to introduce new features, and hang onto current ones.
  • Why your show is like a leaky bucket.
  • When to add heart-tugging campaigns to your brand.
  • How to revive a declining show.
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A Unique Way to Give Away Prizes [audio]

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Presentation: Contesting Secrets Revealed
View the Presentation & Get the Slides

Tracy shows you how to structure contests and promotions for results, revenue and ratings.