Recruit Listeners With Exciting Online Contests [video]

Recruit Listeners With Exciting Online Contests [video]

by Tracy Johnson

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, we inevitably have a conversation about the value of the type of person that enters to win. That’s where it gets exciting for radio stations. You can recruit your most valuable listeners (ratings respondents) with online contests.

Using the power of incentive (coupons, discounts, free gifts, or a chance to win) is an important tactic in a marketing strategy. It provides an introduction to a brand or product, leading to sampling, sales and long term loyalty.

It’s a great strategy if stations commit and invest in it. And it works!

You might also like:
8 Keys to Perfect Online Promotions

Proof That Online Contests Work

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Presentation: Contesting Secrets Revealed
View the Presentation & Get the Slides

Tracy shows you how to structure contests and promotions for results, revenue and ratings.

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How To Build a Listener Avatar You Can Really Use Presentation & Slides
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How To Build a Listener Avatar You Can Really Use Presentation & Slides

How To Build a Listener Avatar You Can Really Use Presentation & Slides

by Tracy Johnson

Be An Audience Magnet…

Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper ways.

In this presentation, Tracy Johnson will show you the step-by-step process to gather all the data you need for an audience persona that transcends traditional demographics and broad targets. You’ll know exactly how to create content and deliver marketing messages for your greatest success yet.

Including:

  • Why a composite persona is far more effective than what you’re currently using.
  • The audience magnet process: How to build your audience persona.
  • How to use the OAR method of gathering data to find your perfect persona.
  • Actionable steps to appeal to the emotional core of your target audience.
  • How to apply the persona to your brand every day.
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Presentation: Contesting Secrets Revealed
View the Presentation & Get the Slides

Tracy shows you how to structure contests and promotions for results, revenue and ratings.