Recruit Listeners With Exciting Online Contests [video]

Recruit Listeners With Exciting Online Contests [video]

by Tracy Johnson

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, we inevitably have a conversation about the value of the type of person that enters to win. That’s where it gets exciting for radio stations. You can recruit your most valuable listeners (ratings respondents) with online contests.

Using the power of incentive (coupons, discounts, free gifts, or a chance to win) is an important tactic in a marketing strategy. It provides an introduction to a brand or product, leading to sampling, sales and long term loyalty.

It’s a great strategy if stations commit and invest in it. And it works!

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Proof That Online Contests Work

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History’s Greatest Storyteller Presentation & Slides
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History’s Greatest Storyteller Presentation & Slides

History’s Greatest Storyteller Presentation & Slides

by Tracy Johnson

Jesus loved stories. He told them in the streets, at dinner, with friends on the road, at synagogues and even on hillsides. Jesus may be History’s Greatest Storyteller.

In this presentation, Tracy Johnson shares 18 insights on the life of Jesus, how the stories he told can make you a more powerful air personality.

Including:

  • How to adapt content based on the audience
  • How to craft a relevant story with a purpose
  • Designing your story based on listener life experiences
  • How a powerful choice of language makes each story personal
  • How to provoke an audience to take action
  • The surprising tactics Jesus used to become a powerful communicator.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides
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