Fix Your Station For Generation Now: Understand Millennials

Fix Your Station For Generation Now: Understand Millennials

by Tracy Johnson

Over the course of several weeks, I sat down with over 150 millenials to learn their true feelings about radio. The project was conducted through focus groups and one on one interviews. And one of the most important takeaways is that we just don’t understand millennials.

This generation is interesting and becoming more and more important by the day. But you probably don’t understand who they are and how influential they’ve become.

Understand Millennials: There Are a Lot Of Them

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

You might also like:
Use the OAR Method to Know Your Audience Intimately
Opt In Image
Build an Audience Persona
View this presentation and get the slides

A step-by-step guide to create a powerful listener avatar you can actually use.

Morning Radio Revisited
eBook, $24.95

  by Tracy Johnson. Get the book that’s helped thousands of broadcasters in more than 40 countries connect with listeners and grow in the art of great radio. A simple, direct, practical guide to creating […]

Fix Your Radio Station For Generation Now Presentation & Slides
Webinar, $19.00

Radio advisors and observers all talk about reaching millennials. But do they tell you how to do it? I do in this presentation. I’ll share what I learned after talking to over 150 millennial […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson