Fix Your Station For Generation Now: Understand Millennials

Fix Your Station For Generation Now: Understand Millennials

by Tracy Johnson

Over the course of several weeks, I sat down with over 150 millenials to learn their true feelings about radio. The project was conducted through focus groups and one on one interviews. And one of the most important takeaways is that we just don’t understand millennials.

This generation is interesting and becoming more and more important by the day. But you probably don’t understand who they are and how influential they’ve become.

Understand Millennials: There Are a Lot Of Them

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