Use the OAR Method to Know Your Audience Intimately

Use the OAR Method to Know Your Audience Intimately

by Tracy Johnson

A fundamental step in creating your show strategy is defining a target listener. The OAR method of compiling information can come in handy for you. It is a simple process of three steps to help you get to know your audience better.

The OAR method is one of the tools we use in the steps of building an audience persona. The persona is like an architect’s blueprint that guides content selection, messaging, promotion and virtually everything in the relationship with your audience.

In building a large, targeted audience, remember that you’re not developing a profile of a real person, but a composite that represents the audience. When you know exactly who you’re speaking to, your show can be much more intimate. Each listener will feel a deeper bond.

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