Use the OAR Method to Know Your Audience Intimately

Use the OAR Method to Know Your Audience Intimately

by Tracy Johnson

A fundamental step in creating your show strategy is defining a target listener. The OAR method of compiling information can come in handy for you. It is a simple process of three steps to help you get to know your audience better.

The OAR method is one of the tools we use in the steps of building an audience persona. The persona is like an architect’s blueprint that guides content selection, messaging, promotion and virtually everything in the relationship with your audience.

In building a large, targeted audience, remember that you’re not developing a profile of a real person, but a composite that represents the audience. When you know exactly who you’re speaking to, your show can be much more intimate. Each listener will feel a deeper bond.

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

You might also like:
Why You Simply Must Get To Know Your Target Listener Intimately

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

It’s All About The Hook eBook
eBook, $4.95

  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]

7 Deadly Sins of Radio Personalities Presentation & Slides
Webinar, $19.00

7 Deadly Sins of Radio Personalities… Becoming a successful, thriving air personality requires three key things: Passion, Desire and most of all, Talent.If you have those three things, you can succeed. But on your […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson