Be an Audience Magnet: Get an Audience Persona

Be an Audience Magnet: Get an Audience Persona

by Tracy Johnson

What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Let’s look at it another way:

What is the single most important element of your brand? Hint: It’s not your budget, though that helps. And it’s not your ability to generate great content. Though that’s important too. It’s your audience. Having a vision for your ideal audience is critical in understanding your target. That’s why you need an audience persona.

Why Most Stations Have a Weak Target Audience

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