Improve Music Research: Eliminate The Middle

Improve Music Research: Eliminate The Middle

by Tracy Johnson

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It’s time to improve your results by adjusting the traditional scale used to rate songs to force listeners out of no-man’s land. Eliminate the middle and you’ll have more reliable results.

There are really just three goals of tactical music research:

  1. Identify songs the audience doesn’t like and stop playing them.
  2. Find the songs they do like and play them more.
  3. Reveal the songs they passionately love and play them a lot more.

Yet it’s human nature to gravitate toward the middle. That’s why a music scale should make it impossible for respondents to choose “average”.

You might also like:
Use These Free Research Tools For Finding and Programming New Music

How To Eliminate The Middle

Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month.

Air Checks That Don’t Suck
eBook, $4.95

17 simple, practical themes to turn air check sessions into fresh, interesting, and productive meetings for talent. Perfect for PD’s that want to inspire talent and for talent that isn’t getting coaching from managers.

The Topic Spider Presentation & Slides
Webinar, $19.00

It’s not enough to talk about the right topics. You must turn those topics into entertainment that lead listeners through multiple quarter hours. This presentation shows you how to weave a sticky web of content with […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.