Improve Music Research: Eliminate The Middle

Improve Music Research: Eliminate The Middle

by Tracy Johnson

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It’s time to improve your results by adjusting the traditional scale used to rate songs to force listeners out of no-man’s land. Eliminate the middle and you’ll have more reliable results.

There are really just three goals of tactical music research:

  1. Identify songs the audience doesn’t like and stop playing them.
  2. Find the songs they do like and play them more.
  3. Reveal the songs they passionately love and play them a lot more.

Yet it’s human nature to gravitate toward the middle. That’s why a music scale should make it impossible for respondents to choose “average”.

You might also like:
The #1 Reason For Declining Music Research Response

How To Eliminate The Middle

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