Avoid These 3 Music Research Mistakes

Avoid These 3 Music Research Mistakes

by Tracy Johnson

Conducting online research is a good solution, if you do it right.The problem is, radio stations tend to set it and forget it. Over time, ideas that were once great are no longer effective. There are three music research mistakes that are common at most radio stations today.

Reliable research depends on having a large, valid cross-section of listeners who represent the overall audience. Online music research is efficient, but if the sample is flawed, it would be better to have no research at all. And that has a direct impact on ratings.

These three mistakes in music research could be causing your audience – and most importantly – your fan base – to shrink.

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Music Research Mistakes: #1 Small Sample Size

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Music Research Done Right
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Recycling-Get The Most From Your Best Presentation & Slides

Recycling-Get The Most From Your Best Presentation & Slides

by Tracy Johnson

In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment.
But it’s hard to crank out that much great content every day. Fortunately, you don’t need to. This presentation shows you how to get the most value from your best content

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Music Research Done Right
View this presentation and get the slides

Get more response, better results and higher ratings...if you follow these tips and tricks.