Avoid These 3 Music Research Mistakes

Avoid These 3 Music Research Mistakes

by Tracy Johnson

Conducting online research is a good solution, if you do it right.The problem is, radio stations tend to set it and forget it. Over time, ideas that were once great are no longer effective. There are three music research mistakes that are common at most radio stations today.

Reliable research depends on having a large, valid cross-section of listeners who represent the overall audience. Online music research is efficient, but if the sample is flawed, it would be better to have no research at all. And that has a direct impact on ratings.

These three mistakes in music research could be causing your audience – and most importantly – your fan base – to shrink.

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Music Research Mistakes: #1 Small Sample Size

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