Be More Popular: Love What Listeners Love

Be More Popular: Love What Listeners Love

by Tracy Johnson

If you are a new radio show, getting traction quickly is key. Here’s a simple idea that can help attract listeners by helping the audience get to know you better. Speed the process by learning to love what listeners love.

Be the champion of things your station’s audience loves most.

If it’s pop music, be the spokesperson that positions and presents music to listeners. If it’s sports, be the market’s biggest fan of the team. When you “love the things they love,” you build a bridge between your personality and their passion.

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