You’ll Be Shocked at How Much – Or How Little – Listeners Actually Hear

You’ll Be Shocked at How Much – Or How Little – Listeners Actually Hear

by Tracy Johnson

How much of your show do listeners actually hear? Are you ready for a reality check?

If you are a broadcaster with your head in the sand, don’t read the rest of this. You’ll disagree with it.

If you’re a logical person living in the 21st century, read on. This could change everything about how you program your radio station.

But fair warning: Ratings data shows that your P1 listeners, your fans:

  • Tune in for about 9 minutes per tune-in occasion.
  • Tune in about three times per morning.
  • Listen just a bit more than two days per week.

How Much Listeners Actually Hear: The Math

Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

You might also like:
Ask Research Questions that Affect Change

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.

Opt In Image
Get the Most From Your Best
View this presentation and get the slides

Get more value from "A" material with this actionable recycling strategy.


Air Check Sessions That Don’t Suck
eBook, $4.95

by Tracy Johnson. These 17 simple, practical themes to turn air check sessions into fresh, interesting, and productive meetings for talent. Each evaluation comes with questions and thought-starters. It’s perfect for PD’s that want to inspire talent with […]

Social, Digital & Mobile Tools, Tips and Tricks Presentation & Slides
Webinar, $19.00

Nearly every broadcaster claims to have a social, mobile and digital strategy. But how many are really committed? Now, Tracy Johnson shares 10 easy, cost-effective ideas that nearly every station can implement and it won’t take a […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.