You’ll Be Shocked at How Much – Or How Little – Listeners Actually Hear

You’ll Be Shocked at How Much – Or How Little – Listeners Actually Hear

by Tracy Johnson

How much of your show do listeners actually hear? Are you ready for a reality check?

If you are a broadcaster with your head in the sand, don’t read the rest of this. You’ll disagree with it.

If you’re a logical person living in the 21st century, read on. This could change everything about how you program your radio station.

But fair warning: Ratings data shows that your P1 listeners, your fans:

  • Tune in for about 9 minutes per tune-in occasion.
  • Tune in about three times per morning.
  • Listen just a bit more than two days per week.

How Much Listeners Actually Hear: The Math

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