Creative Ways to Repurpose Great Moments [video]

Creative Ways to Repurpose Great Moments [video]

by Tracy Johnson

When you have that great moment on the air, you want it to live on and on and on. That’s how you make it famous. And, by extension, that’s how you become a more popular personality. One way to do that is repurpose great moments on the air.

Repurposing is one of the tactics of a recycling strategy, the practice of getting more value from your best material. Get more on recycling here.

In each personality’s on-air tools set, they should develop a method of building “stickiness” into their best material. Two methods to master are repurposing and repackaging.

Air talent: Some tips on how to repurpose your best content on multiple platforms.

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Watch this video for details on how to do it on your station

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Get the Most From Your Best
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Get more value from "A" material with this actionable recycling strategy.

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