The Ridiculousness of The Radio Ratings Process

The Ridiculousness of The Radio Ratings Process

by Tracy Johnson

Ratings are broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it.

Consider this:

This stadium is packed with over 70,000 people.

packed stadium

Now imagine that in one section is a group of about 150 folks. They’re various ages, genders and races. Several primary languages are spoken. They live in different areas, work different jobs and belong to many different socio-economic classes.

Would it make sense to isolate these 150 people and, ask a series of questions and draw a conclusion that would be assumed true, then projected to the entire stadium?

Is it reasonable to believe that the behavior of 150 people is indicative of the habits of a packed stadium? That’s the radio game.

You might also like:
Do More Music Morning Shows Work?
Click to tweet

What useful information would we learn about their eating habits or what type of car they prefer? Or what magazines they read, which social media platforms they use, and whether they’re iPhone or Android? The data is utterly unreliable.

Yet that’s what the broadcast industry allows the ratings companies to get away with. Except it’s actually worse.

Radio Ratings Process is Ridiculous

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

You might also like:
The Only 3 Ways to Increase Audience

Radio’s Essential Guide To Using Twitter Like a Boss eBook
eBook, 4.95

by Tracy Johnson & Lisa Waters. To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]

Going Solo Presentation & Slides
Webinar, $19.00

Are you on the air by yourself? There are special challenges in getting more personality without a partner to play against. In this presentation, Tracy Johnson shows you how to turn this disadvantage into an […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson