The 6 Biggest Causes of Listener Tune Out: How Many Are You Guilty Of?

The 6 Biggest Causes of Listener Tune Out: How Many Are You Guilty Of?

by Tracy Johnson

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Keeping your existing listeners tuned in is the most dependable way of creasing share. The problem is listeners do tune out.

It’s just like retail: Shops usually have enough shoppers. If they could convince current customers already in the store to buy more and get them to come back more often, what would happen to their sales? Exactly.

In radio, we can’t prevent all tune out. But the most important thing you can do to improve your ratings is maximize your existing “customers”. And research shows us there are clear steps we can take to improve in this area.

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We’ve found six things that contribute most heavily to lost listening. The list is not a generic list like “stop playing commercials, shut up the jocks and play bigger hits.” It’s things you can actually use to improve your radio show. And you can start doing this tomorrow.

6 Things That Cause Listener Tune Out

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